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Hospital communication between perception and cost savings: an Italian case study.

Identifieur interne : 000568 ( Main/Exploration ); précédent : 000567; suivant : 000569

Hospital communication between perception and cost savings: an Italian case study.

Auteurs : M. Pennacchini [Italie] ; C. Pensieri ; P. Binetti

Source :

RBID : pubmed:23007817

Descripteurs français

English descriptors

Abstract

Communication field is very much studied by Companies but not so much from the Italian NHS. We aim to study the suffering communication that patients, relatives and customers feel when they approach a hospital. The research was carried out in an Italian region: Lazio. The Objective was to take a picture of the current state of Regional Health-Care System (RHS) communication by local Visual Communication (VC), telematic, internal perception, communication propensity and perception of hospital's brand.

PubMed: 23007817


Affiliations:


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Le document en format XML

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