Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.
Identifieur interne : 003877 ( PubMed/Curation ); précédent : 003876; suivant : 003878Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.
Auteurs : Kathryn E. France [Australie] ; Robert J. Donovan ; Carol Bower ; Elizabeth J. Elliott ; Janet M. Payne ; Heather D'Antoine ; Anne E. BartuSource :
- BMC public health [ 1471-2458 ] ; 2014.
Descripteurs français
- KwdFr :
- Adolescent, Adulte, Adulte d'âge moyen, Australie occidentale, Auto-efficacité, Comportement en matière de santé, Conscience immédiate, Consommation d'alcool (effets indésirables), Femelle, Femmes enceintes, Grossesse, Humains, Intention, Jeune adulte, Marketing social, Promotion de la santé (), Publicité comme sujet (), Troubles du spectre de l'alcoolisation foetale (), Éthanol (effets indésirables).
- MESH :
- effets indésirables : Consommation d'alcool, Éthanol.
- Adolescent, Adulte, Adulte d'âge moyen, Australie occidentale, Auto-efficacité, Comportement en matière de santé, Conscience immédiate, Femelle, Femmes enceintes, Grossesse, Humains, Intention, Jeune adulte, Marketing social, Promotion de la santé, Publicité comme sujet, Troubles du spectre de l'alcoolisation foetale.
English descriptors
- KwdEn :
- Adolescent, Adult, Advertising as Topic (methods), Alcohol Drinking (adverse effects), Awareness, Ethanol (adverse effects), Female, Fetal Alcohol Spectrum Disorders (prevention & control), Health Behavior, Health Promotion (methods), Humans, Intention, Middle Aged, Pregnancy, Pregnant Women, Self Efficacy, Social Marketing, Western Australia, Young Adult.
- MESH :
- chemical , adverse effects : Ethanol.
- geographic : Western Australia.
- adverse effects : Alcohol Drinking.
- methods : Advertising as Topic, Health Promotion.
- prevention & control : Fetal Alcohol Spectrum Disorders.
- Adolescent, Adult, Awareness, Female, Health Behavior, Humans, Intention, Middle Aged, Pregnancy, Pregnant Women, Self Efficacy, Social Marketing, Young Adult.
Abstract
Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy.
DOI: 10.1186/1471-2458-14-30
PubMed: 24410764
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Bartu</name></author></analytic><series><title level="j">BMC public health</title><idno type="eISSN">1471-2458</idno><imprint><date when="2014" type="published">2014</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adolescent</term><term>Adult</term><term>Advertising as Topic (methods)</term><term>Alcohol Drinking (adverse effects)</term><term>Awareness</term><term>Ethanol (adverse effects)</term><term>Female</term><term>Fetal Alcohol Spectrum Disorders (prevention & control)</term><term>Health Behavior</term><term>Health Promotion (methods)</term><term>Humans</term><term>Intention</term><term>Middle Aged</term><term>Pregnancy</term><term>Pregnant Women</term><term>Self Efficacy</term><term>Social Marketing</term><term>Western Australia</term><term>Young Adult</term></keywords><keywords scheme="KwdFr" xml:lang="fr"><term>Adolescent</term><term>Adulte</term><term>Adulte d'âge moyen</term><term>Australie occidentale</term><term>Auto-efficacité</term><term>Comportement en matière de santé</term><term>Conscience immédiate</term><term>Consommation d'alcool (effets indésirables)</term><term>Femelle</term><term>Femmes enceintes</term><term>Grossesse</term><term>Humains</term><term>Intention</term><term>Jeune adulte</term><term>Marketing social</term><term>Promotion de la santé ()</term><term>Publicité comme sujet ()</term><term>Troubles du spectre de l'alcoolisation foetale ()</term><term>Éthanol (effets indésirables)</term></keywords><keywords scheme="MESH" type="chemical" qualifier="adverse effects" xml:lang="en"><term>Ethanol</term></keywords><keywords scheme="MESH" type="geographic" xml:lang="en"><term>Western Australia</term></keywords><keywords scheme="MESH" qualifier="adverse effects" xml:lang="en"><term>Alcohol Drinking</term></keywords><keywords scheme="MESH" qualifier="effets indésirables" xml:lang="fr"><term>Consommation d'alcool</term><term>Éthanol</term></keywords><keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Advertising as Topic</term><term>Health Promotion</term></keywords><keywords scheme="MESH" qualifier="prevention & control" xml:lang="en"><term>Fetal Alcohol Spectrum Disorders</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Adolescent</term><term>Adult</term><term>Awareness</term><term>Female</term><term>Health Behavior</term><term>Humans</term><term>Intention</term><term>Middle Aged</term><term>Pregnancy</term><term>Pregnant Women</term><term>Self Efficacy</term><term>Social Marketing</term><term>Young Adult</term></keywords><keywords scheme="MESH" xml:lang="fr"><term>Adolescent</term><term>Adulte</term><term>Adulte d'âge moyen</term><term>Australie occidentale</term><term>Auto-efficacité</term><term>Comportement en matière de santé</term><term>Conscience immédiate</term><term>Femelle</term><term>Femmes enceintes</term><term>Grossesse</term><term>Humains</term><term>Intention</term><term>Jeune adulte</term><term>Marketing social</term><term>Promotion de la santé</term><term>Publicité comme sujet</term><term>Troubles du spectre de l'alcoolisation foetale</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy.</div></front></TEI><pubmed><MedlineCitation Status="MEDLINE" Owner="NLM"><PMID Version="1">24410764</PMID><DateCreated><Year>2014</Year><Month>01</Month><Day>28</Day></DateCreated><DateCompleted><Year>2015</Year><Month>08</Month><Day>20</Day></DateCompleted><DateRevised><Year>2014</Year><Month>01</Month><Day>28</Day></DateRevised><Article PubModel="Electronic"><Journal><ISSN IssnType="Electronic">1471-2458</ISSN><JournalIssue CitedMedium="Internet"><Volume>14</Volume><PubDate><Year>2014</Year><Month>Jan</Month><Day>13</Day></PubDate></JournalIssue><Title>BMC public health</Title><ISOAbbreviation>BMC Public Health</ISOAbbreviation></Journal><ArticleTitle>Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.</ArticleTitle><Pagination><MedlinePgn>30</MedlinePgn></Pagination><ELocationID EIdType="doi" ValidYN="Y">10.1186/1471-2458-14-30</ELocationID><Abstract><AbstractText Label="BACKGROUND" NlmCategory="BACKGROUND">Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy.</AbstractText><AbstractText Label="METHODS" NlmCategory="METHODS">Women of childbearing age and pregnant women residing in Perth, Western Australia participated in a computer-based questionnaire where they viewed either a control or one of the three experimental concepts. Following exposure, participants' intentions to abstain from and reduce alcohol intake during pregnancy were measured. Other measures assessed included perceived main message, message diagnostics, and potential to promote defensive responses or unintended consequences.</AbstractText><AbstractText Label="RESULTS" NlmCategory="RESULTS">The concepts containing a threat appeal were significantly more effective at increasing women's intentions to abstain from alcohol during pregnancy than the self-efficacy message and the control. The concept that combined threat and self-efficacy is recommended for development as part of a mass-media campaign as it has good persuasive potential, provides a balance of positive and negative emotional responses, and is unlikely to result in defensive or unintended consequences.</AbstractText><AbstractText Label="CONCLUSIONS" NlmCategory="CONCLUSIONS">This study provides important insights into the components that enhance the persuasiveness and effectiveness of messages aimed at preventing prenatal alcohol exposure. The recommended concept has good potential for use in a future campaign aimed at promoting women's intentions to abstain from alcohol during pregnancy.</AbstractText></Abstract><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>France</LastName><ForeName>Kathryn E</ForeName><Initials>KE</Initials><AffiliationInfo><Affiliation>School of Marketing, Tourism and Leisure, Edith Cowan University, 270 Joondalup Drive, Joondalup, Western Australia 6027, Australia. k.france@ecu.edu.au.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Donovan</LastName><ForeName>Robert J</ForeName><Initials>RJ</Initials></Author><Author ValidYN="Y"><LastName>Bower</LastName><ForeName>Carol</ForeName><Initials>C</Initials></Author><Author ValidYN="Y"><LastName>Elliott</LastName><ForeName>Elizabeth J</ForeName><Initials>EJ</Initials></Author><Author ValidYN="Y"><LastName>Payne</LastName><ForeName>Janet M</ForeName><Initials>JM</Initials></Author><Author ValidYN="Y"><LastName>D'Antoine</LastName><ForeName>Heather</ForeName><Initials>H</Initials></Author><Author ValidYN="Y"><LastName>Bartu</LastName><ForeName>Anne E</ForeName><Initials>AE</Initials></Author></AuthorList><Language>eng</Language><PublicationTypeList><PublicationType UI="D016428">Journal Article</PublicationType><PublicationType UI="D013485">Research Support, Non-U.S. Gov't</PublicationType></PublicationTypeList><ArticleDate DateType="Electronic"><Year>2014</Year><Month>01</Month><Day>13</Day></ArticleDate></Article><MedlineJournalInfo><Country>England</Country><MedlineTA>BMC Public Health</MedlineTA><NlmUniqueID>100968562</NlmUniqueID><ISSNLinking>1471-2458</ISSNLinking></MedlineJournalInfo><ChemicalList><Chemical><RegistryNumber>3K9958V90M</RegistryNumber><NameOfSubstance UI="D000431">Ethanol</NameOfSubstance></Chemical></ChemicalList><CitationSubset>IM</CitationSubset><CommentsCorrectionsList><CommentsCorrections RefType="Cites"><RefSource>Alcohol Clin Exp Res. 2000 Aug;24(8):1241-50</RefSource><PMID Version="1">10968664</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Subst Use Misuse. 2013 Dec;48(14):1509-21</RefSource><PMID Version="1">23819741</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Can Fam Physician. 1996 Nov;42:2141-3</RefSource><PMID Version="1">8939314</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Health Mark Q. 2005;23(2):45-67</RefSource><PMID Version="1">17182461</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>BJOG. 2007 Mar;114(3):243-52</RefSource><PMID Version="1">17233797</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Med J Aust. 2007 May 7;186(9):466-71</RefSource><PMID Version="1">17484709</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Alcohol Clin Exp Res. 2007 Jul;31(7):1208-17</RefSource><PMID Version="1">17451397</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>BMJ. 2007 Oct 27;335(7625):857</RefSource><PMID Version="1">17962287</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>J Med Ethics. 2009 May;35(5):300-3</RefSource><PMID Version="1">19407034</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Dev Disabil Res Rev. 2009;15(3):170-5</RefSource><PMID Version="1">19731390</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Health Mark Q. 2010 Jan;27(1):66-85</RefSource><PMID Version="1">20155551</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Subst Use Misuse. 2011;46(8):943-58</RefSource><PMID Version="1">21222518</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Drug Alcohol Rev. 2012 Mar;31(2):170-83</RefSource><PMID Version="1">21955332</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Alcohol Alcohol. 2012 Nov-Dec;47(6):657-62</RefSource><PMID Version="1">22553047</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Health Educ Behav. 2000 Oct;27(5):591-615</RefSource><PMID Version="1">11009129</PMID></CommentsCorrections></CommentsCorrectionsList><MeshHeadingList><MeshHeading><DescriptorName UI="D000293" MajorTopicYN="N">Adolescent</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D000328" MajorTopicYN="N">Adult</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D000329" MajorTopicYN="N">Advertising as Topic</DescriptorName><QualifierName UI="Q000379" MajorTopicYN="Y">methods</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D000428" MajorTopicYN="N">Alcohol Drinking</DescriptorName><QualifierName UI="Q000009" MajorTopicYN="Y">adverse effects</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D001364" MajorTopicYN="N">Awareness</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D000431" MajorTopicYN="N">Ethanol</DescriptorName><QualifierName UI="Q000009" MajorTopicYN="Y">adverse effects</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D005260" MajorTopicYN="N">Female</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D063647" MajorTopicYN="N">Fetal Alcohol Spectrum Disorders</DescriptorName><QualifierName UI="Q000517" MajorTopicYN="Y">prevention & control</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D015438" MajorTopicYN="Y">Health Behavior</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D006293" MajorTopicYN="N">Health Promotion</DescriptorName><QualifierName UI="Q000379" MajorTopicYN="Y">methods</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D006801" MajorTopicYN="N">Humans</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D033182" MajorTopicYN="Y">Intention</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D008875" MajorTopicYN="N">Middle Aged</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D011247" MajorTopicYN="N">Pregnancy</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D037841" MajorTopicYN="N">Pregnant Women</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D020377" MajorTopicYN="N">Self Efficacy</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D040241" MajorTopicYN="N">Social Marketing</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D014904" MajorTopicYN="N" Type="Geographic">Western Australia</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D055815" MajorTopicYN="N">Young Adult</DescriptorName></MeshHeading></MeshHeadingList><OtherID Source="NLM">PMC3903031</OtherID></MedlineCitation><PubmedData><History><PubMedPubDate 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