Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.
Identifieur interne : 003993 ( PubMed/Corpus ); précédent : 003992; suivant : 003994Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.
Auteurs : Kathryn E. France ; Robert J. Donovan ; Carol Bower ; Elizabeth J. Elliott ; Janet M. Payne ; Heather D'Antoine ; Anne E. BartuSource :
- BMC public health [ 1471-2458 ] ; 2014.
English descriptors
- KwdEn :
- Adolescent, Adult, Advertising as Topic (methods), Alcohol Drinking (adverse effects), Awareness, Ethanol (adverse effects), Female, Fetal Alcohol Spectrum Disorders (prevention & control), Health Behavior, Health Promotion (methods), Humans, Intention, Middle Aged, Pregnancy, Pregnant Women, Self Efficacy, Social Marketing, Western Australia, Young Adult.
- MESH :
- chemical , adverse effects : Ethanol.
- geographic : Western Australia.
- adverse effects : Alcohol Drinking.
- methods : Advertising as Topic, Health Promotion.
- prevention & control : Fetal Alcohol Spectrum Disorders.
- Adolescent, Adult, Awareness, Female, Health Behavior, Humans, Intention, Middle Aged, Pregnancy, Pregnant Women, Self Efficacy, Social Marketing, Young Adult.
Abstract
Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy.
DOI: 10.1186/1471-2458-14-30
PubMed: 24410764
Links to Exploration step
pubmed:24410764Le document en format XML
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<author><name sortKey="France, Kathryn E" sort="France, Kathryn E" uniqKey="France K" first="Kathryn E" last="France">Kathryn E. France</name>
<affiliation><nlm:affiliation>School of Marketing, Tourism and Leisure, Edith Cowan University, 270 Joondalup Drive, Joondalup, Western Australia 6027, Australia. k.france@ecu.edu.au.</nlm:affiliation>
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<author><name sortKey="Donovan, Robert J" sort="Donovan, Robert J" uniqKey="Donovan R" first="Robert J" last="Donovan">Robert J. Donovan</name>
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<author><name sortKey="Bower, Carol" sort="Bower, Carol" uniqKey="Bower C" first="Carol" last="Bower">Carol Bower</name>
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<author><name sortKey="Elliott, Elizabeth J" sort="Elliott, Elizabeth J" uniqKey="Elliott E" first="Elizabeth J" last="Elliott">Elizabeth J. Elliott</name>
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<author><name sortKey="Payne, Janet M" sort="Payne, Janet M" uniqKey="Payne J" first="Janet M" last="Payne">Janet M. Payne</name>
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<author><name sortKey="D Antoine, Heather" sort="D Antoine, Heather" uniqKey="D Antoine H" first="Heather" last="D'Antoine">Heather D'Antoine</name>
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<author><name sortKey="Bartu, Anne E" sort="Bartu, Anne E" uniqKey="Bartu A" first="Anne E" last="Bartu">Anne E. Bartu</name>
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<sourceDesc><biblStruct><analytic><title xml:lang="en">Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.</title>
<author><name sortKey="France, Kathryn E" sort="France, Kathryn E" uniqKey="France K" first="Kathryn E" last="France">Kathryn E. France</name>
<affiliation><nlm:affiliation>School of Marketing, Tourism and Leisure, Edith Cowan University, 270 Joondalup Drive, Joondalup, Western Australia 6027, Australia. k.france@ecu.edu.au.</nlm:affiliation>
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<author><name sortKey="Donovan, Robert J" sort="Donovan, Robert J" uniqKey="Donovan R" first="Robert J" last="Donovan">Robert J. Donovan</name>
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<author><name sortKey="Bower, Carol" sort="Bower, Carol" uniqKey="Bower C" first="Carol" last="Bower">Carol Bower</name>
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<author><name sortKey="Elliott, Elizabeth J" sort="Elliott, Elizabeth J" uniqKey="Elliott E" first="Elizabeth J" last="Elliott">Elizabeth J. Elliott</name>
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<author><name sortKey="Payne, Janet M" sort="Payne, Janet M" uniqKey="Payne J" first="Janet M" last="Payne">Janet M. Payne</name>
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<author><name sortKey="D Antoine, Heather" sort="D Antoine, Heather" uniqKey="D Antoine H" first="Heather" last="D'Antoine">Heather D'Antoine</name>
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<author><name sortKey="Bartu, Anne E" sort="Bartu, Anne E" uniqKey="Bartu A" first="Anne E" last="Bartu">Anne E. Bartu</name>
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<series><title level="j">BMC public health</title>
<idno type="eISSN">1471-2458</idno>
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<profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adolescent</term>
<term>Adult</term>
<term>Advertising as Topic (methods)</term>
<term>Alcohol Drinking (adverse effects)</term>
<term>Awareness</term>
<term>Ethanol (adverse effects)</term>
<term>Female</term>
<term>Fetal Alcohol Spectrum Disorders (prevention & control)</term>
<term>Health Behavior</term>
<term>Health Promotion (methods)</term>
<term>Humans</term>
<term>Intention</term>
<term>Middle Aged</term>
<term>Pregnancy</term>
<term>Pregnant Women</term>
<term>Self Efficacy</term>
<term>Social Marketing</term>
<term>Western Australia</term>
<term>Young Adult</term>
</keywords>
<keywords scheme="MESH" type="chemical" qualifier="adverse effects" xml:lang="en"><term>Ethanol</term>
</keywords>
<keywords scheme="MESH" type="geographic" xml:lang="en"><term>Western Australia</term>
</keywords>
<keywords scheme="MESH" qualifier="adverse effects" xml:lang="en"><term>Alcohol Drinking</term>
</keywords>
<keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Advertising as Topic</term>
<term>Health Promotion</term>
</keywords>
<keywords scheme="MESH" qualifier="prevention & control" xml:lang="en"><term>Fetal Alcohol Spectrum Disorders</term>
</keywords>
<keywords scheme="MESH" xml:lang="en"><term>Adolescent</term>
<term>Adult</term>
<term>Awareness</term>
<term>Female</term>
<term>Health Behavior</term>
<term>Humans</term>
<term>Intention</term>
<term>Middle Aged</term>
<term>Pregnancy</term>
<term>Pregnant Women</term>
<term>Self Efficacy</term>
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<term>Young Adult</term>
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<front><div type="abstract" xml:lang="en">Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy.</div>
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<DateCreated><Year>2014</Year>
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<Title>BMC public health</Title>
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<ArticleTitle>Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.</ArticleTitle>
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<Abstract><AbstractText Label="BACKGROUND" NlmCategory="BACKGROUND">Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy.</AbstractText>
<AbstractText Label="METHODS" NlmCategory="METHODS">Women of childbearing age and pregnant women residing in Perth, Western Australia participated in a computer-based questionnaire where they viewed either a control or one of the three experimental concepts. Following exposure, participants' intentions to abstain from and reduce alcohol intake during pregnancy were measured. Other measures assessed included perceived main message, message diagnostics, and potential to promote defensive responses or unintended consequences.</AbstractText>
<AbstractText Label="RESULTS" NlmCategory="RESULTS">The concepts containing a threat appeal were significantly more effective at increasing women's intentions to abstain from alcohol during pregnancy than the self-efficacy message and the control. The concept that combined threat and self-efficacy is recommended for development as part of a mass-media campaign as it has good persuasive potential, provides a balance of positive and negative emotional responses, and is unlikely to result in defensive or unintended consequences.</AbstractText>
<AbstractText Label="CONCLUSIONS" NlmCategory="CONCLUSIONS">This study provides important insights into the components that enhance the persuasiveness and effectiveness of messages aimed at preventing prenatal alcohol exposure. The recommended concept has good potential for use in a future campaign aimed at promoting women's intentions to abstain from alcohol during pregnancy.</AbstractText>
</Abstract>
<AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>France</LastName>
<ForeName>Kathryn E</ForeName>
<Initials>KE</Initials>
<AffiliationInfo><Affiliation>School of Marketing, Tourism and Leisure, Edith Cowan University, 270 Joondalup Drive, Joondalup, Western Australia 6027, Australia. k.france@ecu.edu.au.</Affiliation>
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<Author ValidYN="Y"><LastName>Bartu</LastName>
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