Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.
Identifieur interne : 001703 ( Ncbi/Curation ); précédent : 001702; suivant : 001704Messages that increase women's intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts.
Auteurs : Kathryn E. France [Australie] ; Robert J. Donovan ; Carol Bower ; Elizabeth J. Elliott ; Janet M. Payne ; Heather D'Antoine ; Anne E. BartuSource :
- BMC public health [ 1471-2458 ] ; 2014.
Descripteurs français
- KwdFr :
- Adolescent, Adulte, Adulte d'âge moyen, Australie occidentale, Auto-efficacité, Comportement en matière de santé, Conscience immédiate, Consommation d'alcool (effets indésirables), Femelle, Femmes enceintes, Grossesse, Humains, Intention, Jeune adulte, Marketing social, Promotion de la santé (), Publicité comme sujet (), Troubles du spectre de l'alcoolisation foetale (), Éthanol (effets indésirables).
- MESH :
- effets indésirables : Consommation d'alcool, Éthanol.
- Adolescent, Adulte, Adulte d'âge moyen, Australie occidentale, Auto-efficacité, Comportement en matière de santé, Conscience immédiate, Femelle, Femmes enceintes, Grossesse, Humains, Intention, Jeune adulte, Marketing social, Promotion de la santé, Publicité comme sujet, Troubles du spectre de l'alcoolisation foetale.
English descriptors
- KwdEn :
- Adolescent, Adult, Advertising as Topic (methods), Alcohol Drinking (adverse effects), Awareness, Ethanol (adverse effects), Female, Fetal Alcohol Spectrum Disorders (prevention & control), Health Behavior, Health Promotion (methods), Humans, Intention, Middle Aged, Pregnancy, Pregnant Women, Self Efficacy, Social Marketing, Western Australia, Young Adult.
- MESH :
- chemical , adverse effects : Ethanol.
- geographic : Western Australia.
- adverse effects : Alcohol Drinking.
- methods : Advertising as Topic, Health Promotion.
- prevention & control : Fetal Alcohol Spectrum Disorders.
- Adolescent, Adult, Awareness, Female, Health Behavior, Humans, Intention, Middle Aged, Pregnancy, Pregnant Women, Self Efficacy, Social Marketing, Young Adult.
Abstract
Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy.
DOI: 10.1186/1471-2458-14-30
PubMed: 24410764
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pubmed:24410764Le document en format XML
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Donovan</name></author><author><name sortKey="Bower, Carol" sort="Bower, Carol" uniqKey="Bower C" first="Carol" last="Bower">Carol Bower</name></author><author><name sortKey="Elliott, Elizabeth J" sort="Elliott, Elizabeth J" uniqKey="Elliott E" first="Elizabeth J" last="Elliott">Elizabeth J. Elliott</name></author><author><name sortKey="Payne, Janet M" sort="Payne, Janet M" uniqKey="Payne J" first="Janet M" last="Payne">Janet M. Payne</name></author><author><name sortKey="D Antoine, Heather" sort="D Antoine, Heather" uniqKey="D Antoine H" first="Heather" last="D'Antoine">Heather D'Antoine</name></author><author><name sortKey="Bartu, Anne E" sort="Bartu, Anne E" uniqKey="Bartu A" first="Anne E" last="Bartu">Anne E. 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