Captivate Network and Elevator Telematics
Identifieur interne : 003B77 ( Main/Merge ); précédent : 003B76; suivant : 003B78Captivate Network and Elevator Telematics
Auteurs : Jamie Anderson ; Chris VossSource :
- Business Strategy Review [ 0955-6419 ] ; 2001-03.
Abstract
Captivate Network, a US internet start‐up, is the leading provider of elevator telematics: flat‐screen panels displaying news and other content plus advertisements to people travelling in elevators. Telematics also has safety and operational applications. Growing fast in North America, the technology is now poised to expand to other technologically‐advanced countries. It is a successful niche application of wireless internet technology and a new advertising medium in an industry which has changed little and is dominated by long‐established big companies.
Url:
DOI: 10.1111/1467-8616.00166
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