Captivate Network and Elevator Telematics
Identifieur interne : 001169 ( Istex/Corpus ); précédent : 001168; suivant : 001170Captivate Network and Elevator Telematics
Auteurs : Jamie Anderson ; Chris VossSource :
- Business Strategy Review [ 0955-6419 ] ; 2001-03.
Abstract
Captivate Network, a US internet start‐up, is the leading provider of elevator telematics: flat‐screen panels displaying news and other content plus advertisements to people travelling in elevators. Telematics also has safety and operational applications. Growing fast in North America, the technology is now poised to expand to other technologically‐advanced countries. It is a successful niche application of wireless internet technology and a new advertising medium in an industry which has changed little and is dominated by long‐established big companies.
Url:
DOI: 10.1111/1467-8616.00166
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ISTEX:916F55ADA1B95856B622DB098B7C3387C0D25A9ELe document en format XML
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