MEASURING THE DESIGN EXPERIENCE
Identifieur interne : 003F15 ( Istex/Corpus ); précédent : 003F14; suivant : 003F16MEASURING THE DESIGN EXPERIENCE
Auteurs : Bryce G. RutterSource :
- Design Management Journal (Former Series) [ 1045-7194 ] ; 1996-10.
Abstract
IF MANAGERS ARE RESPONSIBLE for designing consumer experiences, then Bryce Rutter argues that taking advance measurements—real, quantifiable measurements, not notes from focus‐group sessions—is essential to discovering opportunities, avoiding costly mistakes, and assuring the best fit. He is convinced the process is not as difficult as most think and amplifies this assertion with a discussion of several techniques and specific applications.
Url:
DOI: 10.1111/j.1948-7169.1996.tb00632.x
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<p>B<sc>ryce</sc>
G. R<sc>utter, principal of</sc>
M<sc>etaphase</sc>
D<sc>esign</sc>
G<sc>roup, in</sc>
S<sc>t.</sc>
L<sc>ouis</sc>
, M<sc>o., holds a bachelor's degree in industrial design from carleton</sc>
U<sc>niversity, in</sc>
O<sc>ttawa</sc>
, C<sc>anada, as well as a master's in industrial design and a</sc>
P<sc>h.d. in kinesiology (the study of human movement) from the</sc>
U<sc>niversity of</sc>
I<sc>llinois</sc>
U<sc>rbana</sc>
‐C<sc>hampaign</sc>
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