Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection
Identifieur interne : 001F62 ( Pmc/Corpus ); précédent : 001F61; suivant : 001F63Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection
Auteurs : Thomas P. Giordano ; Sonia Rodriguez ; Hong Zhang ; Michael A. Kallen ; Maria Jibaja-Weiss ; April L. Buscher ; Monisha Arya ; Maria E. Suarez-Almazor ; Michael RossSource :
- AIDS and behavior [ 1090-7165 ] ; 2013.
Abstract
This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART). The intervention included a video, posters, pens, mugs, and lapel buttons with the campaign slogan “Live the Solution: Take Your Pills Every Day.” Participants self-reported adherence over a 4-week interval, the primary outcome, with a visual analogue scale. Pre- and post-intervention surveys were completed by 141 participants. Adherence did not change over time (absolute mean change −2.02%, paired
Url:
DOI: 10.1007/s10461-012-0295-x
PubMed: 22983536
PubMed Central: 3549045
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PMC:3549045Le document en format XML
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<author><name sortKey="Giordano, Thomas P" sort="Giordano, Thomas P" uniqKey="Giordano T" first="Thomas P." last="Giordano">Thomas P. Giordano</name>
<affiliation><nlm:aff id="A1">Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</nlm:aff>
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<affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff>
</affiliation>
<affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff>
</affiliation>
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<author><name sortKey="Rodriguez, Sonia" sort="Rodriguez, Sonia" uniqKey="Rodriguez S" first="Sonia" last="Rodriguez">Sonia Rodriguez</name>
<affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff>
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</author>
<author><name sortKey="Zhang, Hong" sort="Zhang, Hong" uniqKey="Zhang H" first="Hong" last="Zhang">Hong Zhang</name>
<affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff>
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<author><name sortKey="Kallen, Michael A" sort="Kallen, Michael A" uniqKey="Kallen M" first="Michael A." last="Kallen">Michael A. Kallen</name>
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<author><name sortKey="Jibaja Weiss, Maria" sort="Jibaja Weiss, Maria" uniqKey="Jibaja Weiss M" first="Maria" last="Jibaja-Weiss">Maria Jibaja-Weiss</name>
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<author><name sortKey="Buscher, April L" sort="Buscher, April L" uniqKey="Buscher A" first="April L." last="Buscher">April L. Buscher</name>
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<author><name sortKey="Suarez Almazor, Maria E" sort="Suarez Almazor, Maria E" uniqKey="Suarez Almazor M" first="Maria E." last="Suarez-Almazor">Maria E. Suarez-Almazor</name>
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<sourceDesc><biblStruct><analytic><title xml:lang="en" level="a" type="main">Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection</title>
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</affiliation>
<affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff>
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<author><name sortKey="Rodriguez, Sonia" sort="Rodriguez, Sonia" uniqKey="Rodriguez S" first="Sonia" last="Rodriguez">Sonia Rodriguez</name>
<affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff>
</affiliation>
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<author><name sortKey="Zhang, Hong" sort="Zhang, Hong" uniqKey="Zhang H" first="Hong" last="Zhang">Hong Zhang</name>
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</affiliation>
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<author><name sortKey="Kallen, Michael A" sort="Kallen, Michael A" uniqKey="Kallen M" first="Michael A." last="Kallen">Michael A. Kallen</name>
<affiliation><nlm:aff id="A4">Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</nlm:aff>
</affiliation>
</author>
<author><name sortKey="Jibaja Weiss, Maria" sort="Jibaja Weiss, Maria" uniqKey="Jibaja Weiss M" first="Maria" last="Jibaja-Weiss">Maria Jibaja-Weiss</name>
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<author><name sortKey="Buscher, April L" sort="Buscher, April L" uniqKey="Buscher A" first="April L." last="Buscher">April L. Buscher</name>
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</affiliation>
<affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff>
</affiliation>
<affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff>
</affiliation>
</author>
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<affiliation><nlm:aff id="A2">Thomas Street Health Center, Houston, TX</nlm:aff>
</affiliation>
<affiliation><nlm:aff id="A3">Department of Medicine, Baylor College of Medicine, Houston, TX</nlm:aff>
</affiliation>
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<author><name sortKey="Ross, Michael" sort="Ross, Michael" uniqKey="Ross M" first="Michael" last="Ross">Michael Ross</name>
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<series><title level="j">AIDS and behavior</title>
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<front><div type="abstract" xml:lang="en"><p id="P1">This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART). The intervention included a video, posters, pens, mugs, and lapel buttons with the campaign slogan “Live the Solution: Take Your Pills Every Day.” Participants self-reported adherence over a 4-week interval, the primary outcome, with a visual analogue scale. Pre- and post-intervention surveys were completed by 141 participants. Adherence did not change over time (absolute mean change −2.02%, paired <italic>t</italic>
-test <italic>p</italic>
=0.39). Among the 39.7% of participants who correctly identified the campaign slogan on the post-intervention survey, adherence increased by 3.3%, while it decreased in the other participants by 5.5% (paired <italic>t</italic>
-test <italic>p</italic>
=0.07). The well-received campaign did not increase short-term adherence to ART, but adherence tended to increase in participants who were more engaged with the intervention. Future interventions should engage patients more completely and have a more potent effect on adherence.</p>
</div>
</front>
</TEI>
<pmc article-type="research-article"><pmc-comment>The publisher of this article does not allow downloading of the full text in XML form.</pmc-comment>
<pmc-dir>properties manuscript</pmc-dir>
<front><journal-meta><journal-id journal-id-type="nlm-journal-id">9712133</journal-id>
<journal-id journal-id-type="pubmed-jr-id">21042</journal-id>
<journal-id journal-id-type="nlm-ta">AIDS Behav</journal-id>
<journal-id journal-id-type="iso-abbrev">AIDS Behav</journal-id>
<journal-title-group><journal-title>AIDS and behavior</journal-title>
</journal-title-group>
<issn pub-type="ppub">1090-7165</issn>
<issn pub-type="epub">1573-3254</issn>
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<article-meta><article-id pub-id-type="pmid">22983536</article-id>
<article-id pub-id-type="pmc">3549045</article-id>
<article-id pub-id-type="doi">10.1007/s10461-012-0295-x</article-id>
<article-id pub-id-type="manuscript">NIHMS408274</article-id>
<article-categories><subj-group subj-group-type="heading"><subject>Article</subject>
</subj-group>
</article-categories>
<title-group><article-title>Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection</article-title>
</title-group>
<contrib-group><contrib contrib-type="author"><name><surname>Giordano</surname>
<given-names>Thomas P.</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
<xref ref-type="aff" rid="A2">2</xref>
<xref ref-type="aff" rid="A3">3</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Rodriguez</surname>
<given-names>Sonia</given-names>
</name>
<xref ref-type="aff" rid="A4">4</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Zhang</surname>
<given-names>Hong</given-names>
</name>
<xref ref-type="aff" rid="A4">4</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Kallen</surname>
<given-names>Michael A.</given-names>
</name>
<xref ref-type="aff" rid="A4">4</xref>
<xref rid="FN2" ref-type="author-notes">*</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Jibaja-Weiss</surname>
<given-names>Maria</given-names>
</name>
<xref ref-type="aff" rid="A5">5</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Buscher</surname>
<given-names>April L.</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
<xref ref-type="aff" rid="A2">2</xref>
<xref ref-type="aff" rid="A3">3</xref>
<xref rid="FN3" ref-type="author-notes">**</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Arya</surname>
<given-names>Monisha</given-names>
</name>
<xref ref-type="aff" rid="A1">1</xref>
<xref ref-type="aff" rid="A2">2</xref>
<xref ref-type="aff" rid="A3">3</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Suarez-Almazor</surname>
<given-names>Maria E.</given-names>
</name>
<xref ref-type="aff" rid="A4">4</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Ross</surname>
<given-names>Michael</given-names>
</name>
<xref ref-type="aff" rid="A6">6</xref>
</contrib>
</contrib-group>
<aff id="A1"><label>1</label>
Health Services Research and Development Center of Excellence, Michael E. DeBakey VA Medical Center Houston, TX</aff>
<aff id="A2"><label>2</label>
Thomas Street Health Center, Houston, TX</aff>
<aff id="A3"><label>3</label>
Department of Medicine, Baylor College of Medicine, Houston, TX</aff>
<aff id="A4"><label>4</label>
Department of General Internal Medicine, The University of Texas MD Anderson Cancer Center, Houston, TX</aff>
<aff id="A5"><label>5</label>
Department of Family and Community Medicine, Baylor College of Medicine, Houston, TX</aff>
<aff id="A6"><label>6</label>
Center for Health Promotion and Prevention Research, The University of Texas Health Science Center at Houston School of Public Health, Houston, TX</aff>
<author-notes><corresp id="FN1">Corresponding Author and address for reprints: Thomas P. Giordano, MD, MPH, Baylor College of Medicine and Thomas Street Health Center, 2015 Thomas Street, Houston, TX 77009, Telephone: 713-873-4129, Fax: 713-873-4033, <email>tpg@bcm.edu</email>
</corresp>
<fn id="FN2" fn-type="current-aff"><label>*</label>
<p>Department of Medical Social Sciences, Northwestern University Feinberg School of Medicine, Chicago, IL</p>
</fn>
<fn id="FN3" fn-type="current-aff"><label>**</label>
<p>Ambulatory Care Service, Durham VA Medical Center, Durham, NC</p>
</fn>
</author-notes>
<pub-date pub-type="nihms-submitted"><day>4</day>
<month>10</month>
<year>2012</year>
</pub-date>
<pub-date pub-type="ppub"><month>1</month>
<year>2013</year>
</pub-date>
<pub-date pub-type="pmc-release"><day>01</day>
<month>1</month>
<year>2014</year>
</pub-date>
<volume>17</volume>
<issue>1</issue>
<fpage>104</fpage>
<lpage>112</lpage>
<abstract><p id="P1">This demonstration study tested the impact of a 5-month clinic-wide social marketing campaign at improving adherence to antiretroviral therapy (ART). The intervention included a video, posters, pens, mugs, and lapel buttons with the campaign slogan “Live the Solution: Take Your Pills Every Day.” Participants self-reported adherence over a 4-week interval, the primary outcome, with a visual analogue scale. Pre- and post-intervention surveys were completed by 141 participants. Adherence did not change over time (absolute mean change −2.02%, paired <italic>t</italic>
-test <italic>p</italic>
=0.39). Among the 39.7% of participants who correctly identified the campaign slogan on the post-intervention survey, adherence increased by 3.3%, while it decreased in the other participants by 5.5% (paired <italic>t</italic>
-test <italic>p</italic>
=0.07). The well-received campaign did not increase short-term adherence to ART, but adherence tended to increase in participants who were more engaged with the intervention. Future interventions should engage patients more completely and have a more potent effect on adherence.</p>
</abstract>
<kwd-group><kwd>HIV/AIDS</kwd>
<kwd>Social Marketing</kwd>
<kwd>Adherence</kwd>
<kwd>Behavioral Interventions</kwd>
<kwd>Clinical Trial</kwd>
</kwd-group>
<funding-group><award-group><funding-source country="United States">National Institute of Mental Health : NIMH</funding-source>
<award-id>R34 MH074360 || MH</award-id>
</award-group>
<award-group><funding-source country="United States">National Institute of Arthritis and Musculoskeletal and Skin Diseases : NIAMS</funding-source>
<award-id>K24 AR053593 || AR</award-id>
</award-group>
</funding-group>
</article-meta>
</front>
</pmc>
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