The impact of condom prices on sales in social marketing programs.
Identifieur interne : 000941 ( PubMed/Checkpoint ); précédent : 000940; suivant : 000942The impact of condom prices on sales in social marketing programs.
Auteurs : P D Harvey [États-Unis]Source :
- Studies in family planning [ 0039-3665 ]
Descripteurs français
- KwdFr :
- Biais (épidémiologie), Coûts et analyse des coûts, Facteurs temps, Humains, Marketing des services de santé (tendances), Marketing des services de santé (économie), Maîtrise des coûts, Préservatifs masculins (tendances), Préservatifs masculins (utilisation), Préservatifs masculins (économie), Prévision, Services de planification familiale (tendances), Services de planification familiale (économie), Syndrome d'immunodéficience acquise ().
- MESH :
- tendances : Marketing des services de santé, Préservatifs masculins, Services de planification familiale.
- utilisation : Préservatifs masculins.
- économie : Marketing des services de santé, Préservatifs masculins, Services de planification familiale.
- Biais (épidémiologie), Coûts et analyse des coûts, Facteurs temps, Humains, Maîtrise des coûts, Prévision, Syndrome d'immunodéficience acquise.
English descriptors
- KwdEn :
- Acquired Immunodeficiency Syndrome (prevention & control), Bias (Epidemiology), Condoms (economics), Condoms (trends), Condoms (utilization), Cost Control, Costs and Cost Analysis, Family Planning Services (economics), Family Planning Services (trends), Forecasting, Humans, Marketing of Health Services (economics), Marketing of Health Services (trends), Time Factors.
- MESH :
- economics : Condoms, Family Planning Services, Marketing of Health Services.
- prevention & control : Acquired Immunodeficiency Syndrome.
- trends : Condoms, Family Planning Services, Marketing of Health Services.
- utilization : Condoms.
- Bias (Epidemiology), Cost Control, Costs and Cost Analysis, Forecasting, Humans, Time Factors.
Abstract
The issue of pricing contraceptives in family planning programs is becoming more and more important. What is the relationship between consumer prices and demand, and how can we strike the correct balance between the two? This report examines the correlation between consumer prices for condoms, expressed as a percentage of per-capita gross national product, and per-capita sales of condoms in 24 social marketing programs. The correlation that emerges is strong and negative: Even when the data are controlled for age of program and other independent variables, there is a clear negative correlation between prices and contraceptive sales in these programs. The conclusion is clear that condom prices must be set very low--well below the equivalent of 1 percent of per-capita gross national product for a year's supply--in order to achieve satisfactory prevalence for condoms in either a family-planning or an AIDS-prevention context.
PubMed: 8209395
Affiliations:
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pubmed:8209395Le document en format XML
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What is the relationship between consumer prices and demand, and how can we strike the correct balance between the two? This report examines the correlation between consumer prices for condoms, expressed as a percentage of per-capita gross national product, and per-capita sales of condoms in 24 social marketing programs. The correlation that emerges is strong and negative: Even when the data are controlled for age of program and other independent variables, there is a clear negative correlation between prices and contraceptive sales in these programs. The conclusion is clear that condom prices must be set very low--well below the equivalent of 1 percent of per-capita gross national product for a year's supply--in order to achieve satisfactory prevalence for condoms in either a family-planning or an AIDS-prevention context.</div></front></TEI><pubmed><MedlineCitation Status="MEDLINE" Owner="NLM"><PMID Version="1">8209395</PMID><DateCreated><Year>1994</Year><Month>07</Month><Day>13</Day></DateCreated><DateCompleted><Year>1994</Year><Month>07</Month><Day>13</Day></DateCompleted><DateRevised><Year>2005</Year><Month>11</Month><Day>16</Day></DateRevised><Article PubModel="Print"><Journal><ISSN IssnType="Print">0039-3665</ISSN><JournalIssue CitedMedium="Print"><Volume>25</Volume><Issue>1</Issue><PubDate><MedlineDate>1994 Jan-Feb</MedlineDate></PubDate></JournalIssue><Title>Studies in family planning</Title><ISOAbbreviation>Stud Fam Plann</ISOAbbreviation></Journal><ArticleTitle>The impact of condom prices on sales in social marketing programs.</ArticleTitle><Pagination><MedlinePgn>52-8</MedlinePgn></Pagination><Abstract><AbstractText>The issue of pricing contraceptives in family planning programs is becoming more and more important. What is the relationship between consumer prices and demand, and how can we strike the correct balance between the two? This report examines the correlation between consumer prices for condoms, expressed as a percentage of per-capita gross national product, and per-capita sales of condoms in 24 social marketing programs. The correlation that emerges is strong and negative: Even when the data are controlled for age of program and other independent variables, there is a clear negative correlation between prices and contraceptive sales in these programs. The conclusion is clear that condom prices must be set very low--well below the equivalent of 1 percent of per-capita gross national product for a year's supply--in order to achieve satisfactory prevalence for condoms in either a family-planning or an AIDS-prevention context.</AbstractText></Abstract><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>Harvey</LastName><ForeName>P D</ForeName><Initials>PD</Initials><AffiliationInfo><Affiliation>DKT International, Washington, DC 20036.</Affiliation></AffiliationInfo></Author></AuthorList><Language>eng</Language><PublicationTypeList><PublicationType UI="D016428">Journal Article</PublicationType><PublicationType UI="D016454">Review</PublicationType></PublicationTypeList></Article><MedlineJournalInfo><Country>United States</Country><MedlineTA>Stud Fam Plann</MedlineTA><NlmUniqueID>7810364</NlmUniqueID><ISSNLinking>0039-3665</ISSNLinking></MedlineJournalInfo><CitationSubset>IM</CitationSubset><CitationSubset>J</CitationSubset><CitationSubset>X</CitationSubset><MeshHeadingList><MeshHeading><DescriptorName UI="D000163" MajorTopicYN="N">Acquired Immunodeficiency Syndrome</DescriptorName><QualifierName UI="Q000517" MajorTopicYN="N">prevention & control</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D015982" MajorTopicYN="N">Bias (Epidemiology)</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D017280" MajorTopicYN="N">Condoms</DescriptorName><QualifierName UI="Q000191" MajorTopicYN="Y">economics</QualifierName><QualifierName UI="Q000639" MajorTopicYN="N">trends</QualifierName><QualifierName UI="Q000656" MajorTopicYN="Y">utilization</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D003363" MajorTopicYN="N">Cost Control</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D003365" MajorTopicYN="N">Costs and Cost Analysis</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D005193" MajorTopicYN="N">Family Planning Services</DescriptorName><QualifierName UI="Q000191" MajorTopicYN="Y">economics</QualifierName><QualifierName UI="Q000639" MajorTopicYN="N">trends</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D005544" MajorTopicYN="N">Forecasting</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D006801" MajorTopicYN="N">Humans</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D008389" MajorTopicYN="N">Marketing of Health Services</DescriptorName><QualifierName UI="Q000191" MajorTopicYN="Y">economics</QualifierName><QualifierName UI="Q000639" MajorTopicYN="N">trends</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D013997" MajorTopicYN="N">Time Factors</DescriptorName></MeshHeading></MeshHeadingList><NumberOfReferences>11</NumberOfReferences><OtherID Source="PIP">094570</OtherID><OtherID Source="POP">00230606</OtherID><OtherAbstract Type="PIP" Language="eng"><AbstractText>The issue of pricing contraceptives in family planning programs is gaining importance. The author explores and reports on the correlation between consumer prices for condoms, expressed as a percentage of per-capita gross national product, and per-capita sales of condoms in 24 social marketing programs. Programs for 1991 are considered in each of Costa Rica, Jamaica, Bangladesh, Pakistan, Sri Lanka, El Salvador, Ghana, Guatemala, Colombia, Honduras, Zimbabwe, Morocco, Indonesia, Kenya, Haiti, Nigeria, Zaire, India, Cameroon, Nepal, Egypt, and the Dominican Republic; two were considered in Mexico. These programs had been functioning at a distribution level of at least 150,000 condoms/annum for a minimum of three years. Controlling for program age and other independent variables, the analysis revealed a clear negative correlation between prices and contraceptive sales in the programs. Condom prices must be set well below the equivalent of 1% of per-capita gross national product for a year's supply. If not, satisfactory prevalences of condoms will be realized in neither family planning nor AIDS-prevention contexts.</AbstractText></OtherAbstract><KeywordList Owner="PIP"><Keyword MajorTopicYN="N">Barrier Methods--cost</Keyword><Keyword MajorTopicYN="N">Behavior</Keyword><Keyword MajorTopicYN="Y">Condom--cost</Keyword><Keyword MajorTopicYN="N">Contraception</Keyword><Keyword MajorTopicYN="N">Contraceptive Methods--cost</Keyword><Keyword MajorTopicYN="Y">Contraceptive Usage</Keyword><Keyword MajorTopicYN="Y">Data Analysis</Keyword><Keyword MajorTopicYN="Y">Developing Countries</Keyword><Keyword MajorTopicYN="N">Economic Factors</Keyword><Keyword MajorTopicYN="N">Family Planning</Keyword><Keyword MajorTopicYN="N">Marketing</Keyword><Keyword MajorTopicYN="Y">Pricing</Keyword><Keyword MajorTopicYN="N">Research Methodology</Keyword><Keyword MajorTopicYN="Y">Research Report</Keyword><Keyword MajorTopicYN="Y">Risk Reduction Behavior</Keyword><Keyword MajorTopicYN="Y">Social Marketing</Keyword></KeywordList><GeneralNote Owner="PIP">TJ: STUDIES IN FAMILY PLANNING.</GeneralNote></MedlineCitation><PubmedData><History><PubMedPubDate PubStatus="pubmed"><Year>1994</Year><Month>1</Month><Day>1</Day></PubMedPubDate><PubMedPubDate PubStatus="medline"><Year>1994</Year><Month>1</Month><Day>1</Day><Hour>0</Hour><Minute>1</Minute></PubMedPubDate><PubMedPubDate PubStatus="entrez"><Year>1994</Year><Month>1</Month><Day>1</Day><Hour>0</Hour><Minute>0</Minute></PubMedPubDate></History><PublicationStatus>ppublish</PublicationStatus><ArticleIdList><ArticleId IdType="pubmed">8209395</ArticleId></ArticleIdList></PubmedData></pubmed><affiliations><list><country><li>États-Unis</li></country><region><li>District de Columbia</li></region></list><tree><country name="États-Unis"><region name="District de Columbia"><name sortKey="Harvey, P D" sort="Harvey, P D" uniqKey="Harvey P" first="P D" last="Harvey">P D Harvey</name></region></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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