SidaGhanaV1, Main, Exploration, bibRecord, 000640

Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

Identifieur interne : 000640 ( Main/Exploration ); précédent : 000639; suivant : 000641

Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

Auteurs : Ernest Yaw Tweneboah-Koduah [Ghana, Royaume-Uni] ; Nana Owusu-Frimpong [Royaume-Uni]

Source :

International Journal of Nonprofit and Voluntary Sector Marketing [ 1465-4520 ] ; 2013-11.

RBID : ISTEX:4C2A516D1600FC18BC46AE6313A507D0CD358AC0

Descripteurs français

Wicri :
- geographic : Ghana.
- topic : Droit d'auteur, éducation sanitaire, Situation de famille, Santé publique.

English descriptors

Abstract

This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations. Copyright © 2013 John Wiley & Sons, Ltd.

Url:

https://api.istex.fr/document/4C2A516D1600FC18BC46AE6313A507D0CD358AC0/fulltext/pdf

DOI: 10.1002/nvsm.1470

Affiliations:

Links toward previous steps (curation, corpus...)

to stream Istex, to step Corpus: 000048
to stream Istex, to step Curation: 000048
to stream Istex, to step Checkpoint: 000005
to stream Main, to step Merge: 000641
to stream Main, to step Curation: 000640

Le document en format XML

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<term>Redding</term>
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<front><div type="abstract">This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations. Copyright © 2013 John Wiley & Sons, Ltd.</div>
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Le SIDA au Ghana (serveur d'exploration)

Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana

Source :

Descripteurs français

English descriptors

Abstract

Links toward previous steps (curation, corpus...)

Le document en format XML

Pour manipuler ce document sous Unix (Dilib)

Pour mettre un lien sur cette page dans le réseau Wicri