Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Identifieur interne : 000048 ( Istex/Corpus ); précédent : 000047; suivant : 000049Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Auteurs : Ernest Yaw Tweneboah-Koduah ; Nana Owusu-FrimpongSource :
- International Journal of Nonprofit and Voluntary Sector Marketing [ 1465-4520 ] ; 2013-11.
English descriptors
- KwdEn :
- Accra, Action stage, Action stages, American journal, Andreasen, Behaviour, Behaviour change, Behavioural, Behavioural change, Behavioural control, Commercial drivers, Condom, Condom usage, Condom usage intentions, Contemplation, Contemplation stage, Copyright, Current condom usage, Education level, Education level education, Educational level, Fear appeals, Fishbein, Formal education, Ghana, Ghana aids commission, Glanz, Health behaviour, Health education, Health promotion, John wiley sons, Kotler, Level education, Love life, Maintenance stage, Marital status, Market street, Marketer, Multiple comparisons, National aids control programme, Nonprofit, Nonprofit volunt, November, Null hypothesis, People change, Precontemplation, Precontemplation stage, Preparation stage, Preparation stages, Prochaska, Programme, Public health, Redding, Sect, Significance level, Significant difference, Social marketers, Social marketing, Social marketing interventions, Specific behaviours, Target audience, Taxi drivers, Taxi trotro trotro, Termination stage, Total taxi trotro, Transtheoretical, Transtheoretical model, Trotro, Trotro drivers, Various stages, Volunt.
- Teeft :
- Accra, Action stage, Action stages, American journal, Andreasen, Behaviour, Behaviour change, Behavioural, Behavioural change, Behavioural control, Commercial drivers, Condom, Condom usage, Condom usage intentions, Contemplation, Contemplation stage, Copyright, Current condom usage, Education level, Education level education, Educational level, Fear appeals, Fishbein, Formal education, Ghana, Ghana aids commission, Glanz, Health behaviour, Health education, Health promotion, John wiley sons, Kotler, Level education, Love life, Maintenance stage, Marital status, Market street, Marketer, Multiple comparisons, National aids control programme, Nonprofit, Nonprofit volunt, November, Null hypothesis, People change, Precontemplation, Precontemplation stage, Preparation stage, Preparation stages, Prochaska, Programme, Public health, Redding, Sect, Significance level, Significant difference, Social marketers, Social marketing, Social marketing interventions, Specific behaviours, Target audience, Taxi drivers, Taxi trotro trotro, Termination stage, Total taxi trotro, Transtheoretical, Transtheoretical model, Trotro, Trotro drivers, Various stages, Volunt.
Abstract
This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations. Copyright © 2013 John Wiley & Sons, Ltd.
Url:
DOI: 10.1002/nvsm.1470
Links to Exploration step
ISTEX:4C2A516D1600FC18BC46AE6313A507D0CD358AC0Le document en format XML
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E‐mail: e.tweneboah‐koduah@londonmet.ac.uk</affiliation></author><author xml:id="author-0001"><persName><forename type="first">Nana</forename><surname>Owusu‐Frimpong</surname></persName><affiliation><orgName>Department of Marketing and Communication</orgName><orgName>London Metropolitan Business School</orgName><address><country key="GH">UK</country></address></affiliation></author><idno type="istex">4C2A516D1600FC18BC46AE6313A507D0CD358AC0</idno><idno type="DOI">10.1002/nvsm.1470</idno><idno type="unit">NVSM1470</idno><idno type="toTypesetVersion">file:NVSM.NVSM1470.pdf</idno></analytic><monogr><title level="j" type="main">International Journal of Nonprofit and Voluntary Sector Marketing</title><title level="j" type="alt">INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING</title><idno type="pISSN">1465-4520</idno><idno type="eISSN">1479-103X</idno><idno type="book-DOI">10.1002/(ISSN)1479-103X</idno><idno type="book-part-DOI">10.1002/nvsm.v18.4</idno><idno type="product">NVSM</idno><imprint><biblScope unit="vol">18</biblScope><biblScope unit="issue">4</biblScope><biblScope unit="page" from="241">241</biblScope><biblScope unit="page" to="260">260</biblScope><biblScope unit="page-count">20</biblScope><date type="published" when="2013-11"></date></imprint></monogr></biblStruct></sourceDesc></fileDesc><profileDesc><abstract style="main"><p><list style="bulleted"><item>This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations.</item></list></p><p>Copyright © 2013 John Wiley & Sons, Ltd.</p></abstract><textClass><classCode scheme="articleCategory">Research Article</classCode><classCode scheme="tocHeading1">Research Articles</classCode></textClass><langUsage><language ident="EN"></language></langUsage></profileDesc></teiHeader></istex:fulltextTEI><json:item><extension>txt</extension><original>false</original><mimetype>text/plain</mimetype><uri>https://api.istex.fr/document/4C2A516D1600FC18BC46AE6313A507D0CD358AC0/fulltext/txt</uri></json:item></fulltext><metadata><istex:metadataXml wicri:clean="Wiley, elements deleted: body"><istex:xmlDeclaration>version="1.0" encoding="UTF-8" standalone="yes"</istex:xmlDeclaration><istex:document><component type="serialArticle" version="2.0" xml:lang="en" xml:id="nvsm1470"><header><publicationMeta level="product"><doi>10.1002/(ISSN)1479-103X</doi><issn type="print">1465-4520</issn><issn type="electronic">1479-103X</issn><idGroup><id type="product" value="NVSM"></id></idGroup><titleGroup><title type="main" sort="INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING">International Journal of Nonprofit and Voluntary Sector Marketing</title><title type="short">Int. 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Mark.</title></titleGroup></publicationMeta><publicationMeta level="part" position="40"><doi>10.1002/nvsm.v18.4</doi><copyright ownership="publisher">Copyright © 2013 John Wiley & Sons, Ltd.</copyright><numberingGroup><numbering type="journalVolume" number="18">18</numbering><numbering type="journalIssue">4</numbering></numberingGroup><coverDate startDate="2013-11">November 2013</coverDate></publicationMeta><publicationMeta level="unit" position="20" type="article" status="forIssue"><doi>10.1002/nvsm.1470</doi><idGroup><id type="unit" value="NVSM1470"></id></idGroup><countGroup><count type="pageTotal" number="20"></count></countGroup><titleGroup><title type="articleCategory">Research Article</title><title type="tocHeading1">Research Articles</title></titleGroup><copyright ownership="publisher">Copyright © 2013 John Wiley & Sons, Ltd.</copyright><eventGroup><event type="manuscriptReceived" date="2012-08-28"></event><event type="manuscriptRevised" date="2013-05-19"></event><event type="manuscriptAccepted" date="2013-06-05"></event><event type="xmlCreated" agent="SPi Global" date="2013-06-19"></event><event type="xmlConverted" agent="Converter:WILEY_ML3G_TO_WILEY_ML3GV2 version:3.2.6 mode:FullText" date="2013-11-04"></event><event type="publishedOnlineEarlyUnpaginated" date="2013-07-15"></event><event type="firstOnline" date="2013-07-15"></event><event type="publishedOnlineFinalForm" date="2013-11-04"></event><event type="xmlConverted" agent="Converter:WML3G_To_WML3G version:4.6.4 mode:FullText" date="2015-10-01"></event></eventGroup><numberingGroup><numbering type="pageFirst">241</numbering><numbering type="pageLast">260</numbering></numberingGroup><correspondenceTo><lineatedText><line>Correspondence to: Ernest Yaw Tweneboah‐Koduah, University of Ghana Business School, Department of Marketing, Accra, Ghana.</line><line>E‐mail: <email normalForm="e.tweneboah-koduah@londonmet.ac.uk">e.tweneboah‐koduah@londonmet.ac.uk</email></line></lineatedText></correspondenceTo><objectNameGroup><objectName elementName="appendix">Appendix</objectName><objectName elementName="mathStatement">Hypothesis</objectName></objectNameGroup><linkGroup><link type="toTypesetVersion" href="file:NVSM.NVSM1470.pdf"></link></linkGroup></publicationMeta><contentMeta><titleGroup><title type="main">Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana</title><title type="short">Current condom usage among drivers in Accra, Ghana</title><title type="shortAuthors">Ernest Yaw Tweneboah‐Koduah</title></titleGroup><creators><creator creatorRole="author" xml:id="nvsm1470-cr-0001" affiliationRef="#nvsm1470-aff-0001" corresponding="yes"><personName><givenNames>Ernest Yaw</givenNames><familyName>Tweneboah‐Koduah</familyName></personName></creator><creator creatorRole="author" xml:id="nvsm1470-cr-0002" affiliationRef="#nvsm1470-aff-0002"><personName><givenNames>Nana</givenNames><familyName>Owusu‐Frimpong</familyName></personName></creator></creators><affiliationGroup><affiliation countryCode="GH" type="organization" xml:id="nvsm1470-aff-0001"><orgDiv>Department of Marketing</orgDiv><orgName>University of Ghana Business School</orgName><address><city>Accra</city><country>Ghana</country></address></affiliation><affiliation countryCode="GH" type="organization" xml:id="nvsm1470-aff-0002"><orgDiv>Department of Marketing and Communication</orgDiv><orgName>London Metropolitan Business School</orgName><address><country>UK</country></address></affiliation></affiliationGroup><abstractGroup><abstract type="main"><p><list style="bulleted"><listItem>This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations.</listItem></list></p><p>Copyright © 2013 John Wiley & Sons, Ltd.</p></abstract></abstractGroup></contentMeta></header></component></istex:document></istex:metadataXml><mods version="3.6"><titleInfo lang="en"><title>Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana</title></titleInfo><titleInfo type="abbreviated" lang="en"><title>Current condom usage among drivers in Accra, Ghana</title></titleInfo><titleInfo type="alternative" contentType="CDATA" lang="en"><title>Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana</title></titleInfo><name type="personal"><namePart type="given">Ernest Yaw</namePart><namePart type="family">Tweneboah‐Koduah</namePart><affiliation>Department of Marketing, University of Ghana Business School, Accra, Ghana</affiliation><affiliation>Correspondence to: Ernest Yaw Tweneboah‐Koduah, University of Ghana Business School, Department of Marketing, Accra, Ghana.E‐mail:</affiliation><affiliation>E-mail: e.tweneboah‐koduah@londonmet.ac.uk</affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Nana</namePart><namePart type="family">Owusu‐Frimpong</namePart><affiliation>Department of Marketing and Communication, London Metropolitan Business School, UK</affiliation><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre type="article" displayLabel="article"></genre><originInfo><publisher>Blackwell Publishing Ltd</publisher><dateIssued encoding="w3cdtf">2013-11</dateIssued><dateCreated encoding="w3cdtf">2013-06-19</dateCreated><dateCaptured encoding="w3cdtf">2012-08-28</dateCaptured><dateValid encoding="w3cdtf">2013-06-05</dateValid><copyrightDate encoding="w3cdtf">2013</copyrightDate></originInfo><language><languageTerm type="code" authority="rfc3066">en</languageTerm><languageTerm type="code" authority="iso639-2b">eng</languageTerm></language><physicalDescription><internetMediaType>text/html</internetMediaType></physicalDescription><abstract>This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations. Copyright © 2013 John Wiley & Sons, Ltd.</abstract><relatedItem type="host"><titleInfo><title>International Journal of Nonprofit and Voluntary Sector Marketing</title></titleInfo><titleInfo type="abbreviated"><title>Int. J. Nonprofit Volunt. Sect. Mark.</title></titleInfo><genre type="journal">journal</genre><subject><genre>article-category</genre><topic>Research Article</topic></subject><identifier type="ISSN">1465-4520</identifier><identifier type="eISSN">1479-103X</identifier><identifier type="DOI">10.1002/(ISSN)1479-103X</identifier><identifier type="PublisherID">NVSM</identifier><part><date>2013</date><detail type="volume"><caption>vol.</caption><number>18</number></detail><detail type="issue"><caption>no.</caption><number>4</number></detail><extent unit="pages"><start>241</start><end>260</end><total>20</total></extent></part></relatedItem><identifier type="istex">4C2A516D1600FC18BC46AE6313A507D0CD358AC0</identifier><identifier type="DOI">10.1002/nvsm.1470</identifier><identifier type="ArticleID">NVSM1470</identifier><accessCondition type="use and reproduction" contentType="copyright">Copyright © 2013 John Wiley & Sons, Ltd.Copyright © 2013 John Wiley & Sons, Ltd.</accessCondition><recordInfo><recordContentSource>WILEY</recordContentSource></recordInfo></mods></metadata><serie></serie></istex></record>Pour manipuler ce document sous Unix (Dilib)
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