Searching for Culture—High and Low
Identifieur interne : 000869 ( Main/Corpus ); précédent : 000868; suivant : 000870Searching for Culture—High and Low
Auteurs : Jennifer Kayahara ; Barry WellmanSource :
- Journal of Computer‐Mediated Communication [ 1083-6101 ] ; 2007-04.
Abstract
This article examines the link between finding out about cultural activities on the Web and finding out through other people. Using data from interviews with Torontonians, we show that people first obtain cultural information from interpersonal ties or other offline sources and only then turn to the Web to amplify this information. The decisions about what information to seek from which media can be evaluated in terms of a uses and gratifications approach; the main gratifications identified include efficiency and the availability of up‐to‐date information. Our findings also have implications for the model of the traditional two‐step flow of communication. We suggest the existence of new steps, whereby people receive recommendations from their interpersonal ties, gather information about these recommendations online, take this information back to their ties, and go back to the Web to check the new information that their ties have provided them.
Url:
DOI: 10.1111/j.1083-6101.2007.00352.x
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ISTEX:C98366F269B23BFBE81A94B4B233D5B67483195ALe document en format XML
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Her research interests include the effects of social networks on diversity of information seeking. Address: Department of Sociology, University of Toronto, 725 Spadina Avenue, Toronto M5S 2J4, Canada</note><affiliation>Jennifer Kayahara is a sociology Ph.D. student at the University of Toronto and a collaborative student with the Knowledge Media Design Institute. Her research interests include the effects of social networks on diversity of information seeking. Address: Department of Sociology, University of Toronto, 725 Spadina Avenue, Toronto M5S 2J4, Canada</affiliation><affiliation>NetLab, Department of Sociology, and KMDIUniversity of Toronto</affiliation></author><author><persName><forename type="first">Barry</forename><surname>Wellman</surname></persName><note type="biography">Barry Wellman is a sociologist who directs NetLab at the University of Toronto. His lifelong interest is in the intersection of social, communication, and computer networks. He is the director of the Connected Lives Project studying Toronto and the co‐director of the Connected Lives Project studying Chapleau, Northern Ontario. Wellman learned to keypunch in 1964 while a graduate student at Harvard University and has not stopped entering data since. Address: Centre for Urban & Community Studies, University of Toronto, 455 Spadina Avenue, Toronto M5S 2G8, Canada</note><affiliation>Barry Wellman is a sociologist who directs NetLab at the University of Toronto. His lifelong interest is in the intersection of social, communication, and computer networks. He is the director of the Connected Lives Project studying Toronto and the co‐director of the Connected Lives Project studying Chapleau, Northern Ontario. Wellman learned to keypunch in 1964 while a graduate student at Harvard University and has not stopped entering data since. 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University of Toronto</unparsedAffiliation></affiliation></affiliationGroup><abstractGroup><abstract type="main" xml:lang="en"><p> <i>This article examines the link between finding out about cultural activities on the Web and finding out through other people. Using data from interviews with Torontonians, we show that people first obtain cultural information from interpersonal ties or other offline sources and only then turn to the Web to amplify this information. The decisions about what information to seek from which media can be evaluated in terms of a uses and gratifications approach; the main gratifications identified include efficiency and the availability of up‐to‐date information. Our findings also have implications for the model of the traditional two‐step flow of communication. 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