What's in a Norm? Sources and Processes of Norm Change
Identifieur interne : 000184 ( PascalFrancis/Checkpoint ); précédent : 000183; suivant : 000185What's in a Norm? Sources and Processes of Norm Change
Auteurs : Elizabeth Levy Paluck [États-Unis]Source :
- Journal of personality and social psychology [ 0022-3514 ] ; 2009.
Descripteurs français
- Pascal (Inist)
- Wicri :
- topic : Norme sociale, Homme.
English descriptors
- KwdEn :
Abstract
This reply to the commentary by E. Staub and L. A. Pearlman (2009) revisits the field experimental results of E. L. Paluck (2009). It introduces further evidence and theoretical elaboration supporting Paluck's conclusion that exposure to a reconciliation-themed radio soap opera changed perceptions of social norms and behaviors, not beliefs. Experimental and longitudinal survey evidence reinforces the finding that the radio program affected socially shared perceptions of typical or prescribed behavior-that is, social norms. Specifically, measurements of perceptions of social norms called into question by Staub and Pearlman are shown to correlate with perceptions of public opinion and public, not private, behaviors. Although measurement issues and the mechanisms of the radio program's influence merit further testing, theory and evidence point to social interactions and emotional engagement, not individual education, as the likely mechanisms of change. The present exchange makes salient what is at stake in this debate: a model of change based on learning and personal beliefs versus a model based on group influence and social norms. These theoretical models recommend very different strategies for prejudice and conflict reduction. Future field experiments should attempt to adjudicate between these models by testing relevant policies in real-world settings.
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Sources and Processes of Norm Change</title><author><name sortKey="Levy Paluck, Elizabeth" sort="Levy Paluck, Elizabeth" uniqKey="Levy Paluck E" first="Elizabeth" last="Levy Paluck">Elizabeth Levy Paluck</name><affiliation wicri:level="4"><inist:fA14 i1="01"><s1>Harvard University</s1><s3>USA</s3><sZ>1 aut.</sZ></inist:fA14><country>États-Unis</country><placeName><settlement type="city">Cambridge (Massachusetts)</settlement><region type="state">Massachusetts</region></placeName><orgName type="university">Université Harvard</orgName></affiliation></author></analytic><series><title level="j" type="main">Journal of personality and social psychology</title><title level="j" type="abbreviated">J. pers. soc. psychol.</title><idno type="ISSN">0022-3514</idno><imprint><date when="2009">2009</date></imprint></series></biblStruct></sourceDesc><seriesStmt><title level="j" type="main">Journal of personality and social psychology</title><title level="j" type="abbreviated">J. pers. soc. psychol.</title><idno type="ISSN">0022-3514</idno></seriesStmt></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Belief</term><term>Conflict</term><term>Experimental study</term><term>Human</term><term>Intergroup relation</term><term>Mass media</term><term>Préjudice</term><term>Social norm</term></keywords><keywords scheme="Pascal" xml:lang="fr"><term>Norme sociale</term><term>Préjugé</term><term>Etude expérimentale</term><term>Mass media</term><term>Relation intergroupe</term><term>Conflit</term><term>Croyance</term><term>Homme</term></keywords><keywords scheme="Wicri" type="topic" xml:lang="fr"><term>Norme sociale</term><term>Homme</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">This reply to the commentary by E. Staub and L. A. Pearlman (2009) revisits the field experimental results of E. L. Paluck (2009). It introduces further evidence and theoretical elaboration supporting Paluck's conclusion that exposure to a reconciliation-themed radio soap opera changed perceptions of social norms and behaviors, not beliefs. Experimental and longitudinal survey evidence reinforces the finding that the radio program affected socially shared perceptions of typical or prescribed behavior-that is, social norms. Specifically, measurements of perceptions of social norms called into question by Staub and Pearlman are shown to correlate with perceptions of public opinion and public, not private, behaviors. Although measurement issues and the mechanisms of the radio program's influence merit further testing, theory and evidence point to social interactions and emotional engagement, not individual education, as the likely mechanisms of change. The present exchange makes salient what is at stake in this debate: a model of change based on learning and personal beliefs versus a model based on group influence and social norms. These theoretical models recommend very different strategies for prejudice and conflict reduction. Future field experiments should attempt to adjudicate between these models by testing relevant policies in real-world settings.</div></front></TEI><inist><standard h6="B"><pA><fA01 i1="01" i2="1"><s0>0022-3514</s0></fA01><fA02 i1="01"><s0>JPSPB2</s0></fA02><fA03 i2="1"><s0>J. pers. soc. psychol.</s0></fA03><fA05><s2>96</s2></fA05><fA06><s2>3</s2></fA06><fA08 i1="01" i2="1" l="ENG"><s1>What's in a Norm? Sources and Processes of Norm Change</s1></fA08><fA11 i1="01" i2="1"><s1>LEVY PALUCK (Elizabeth)</s1></fA11><fA14 i1="01"><s1>Harvard University</s1><s3>USA</s3><sZ>1 aut.</sZ></fA14><fA20><s1>594-600</s1></fA20><fA21><s1>2009</s1></fA21><fA23 i1="01"><s0>ENG</s0></fA23><fA43 i1="01"><s1>INIST</s1><s2>13817</s2><s5>354000187327100070</s5></fA43><fA44><s0>0000</s0><s1>© 2009 INIST-CNRS. All rights reserved.</s1></fA44><fA45><s0>3/4 p.</s0></fA45><fA47 i1="01" i2="1"><s0>09-0280451</s0></fA47><fA60><s1>P</s1></fA60><fA61><s0>A</s0></fA61><fA64 i1="01" i2="1"><s0>Journal of personality and social psychology</s0></fA64><fA66 i1="01"><s0>USA</s0></fA66><fC01 i1="01" l="ENG"><s0>This reply to the commentary by E. Staub and L. A. Pearlman (2009) revisits the field experimental results of E. L. Paluck (2009). 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