Destination Deutsche Nationalparke als touristische marke
Identifieur interne : 001B75 ( Istex/Corpus ); précédent : 001B74; suivant : 001B76Destination Deutsche Nationalparke als touristische marke
Auteurs : T. Hannemann ; H. JobSource :
- Tourism Review [ 1660-5373 ] ; 2003-02-01.
Abstract
National parks are trademarks for unspoilt landscape and authentic nature experience, a quality which is one of the most important competition factors in tourism and which does comply with today's most popular trends in tourism. But up to now the surrounding tourism regions do not use the attraction value of German national parks for their destination marketing. In 2002, the UNYear of Ecotourism and the national tourism campain for Germany's natural heritage, made the tourism sector aware of national parks. The situation analysis carried out in German national park regions revealed, that national parks in traditional destinations only play a secondary role, while they are paramount idea for marketing in underdeveloped regions with still modest tourist infrastructure. On the other hand there are medium or even higher developed destinations where national parks are playing a quite dominant role in tourism. The different types of national park regions require different strategies of destination management. As one strategy a corporate identity and policy for creating and establishing a touristic brand German National Parks is proposed.
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DOI: 10.1108/eb058404
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Hannemann</name><affiliation><mods:affiliation>Mnchen Institut fur Wirtschaftsgeographie LudwigMaximiliansUniversitt Mnchen Ludwigstrae 28 D80539 Mnchen</mods:affiliation></affiliation></author><author><name sortKey="Job, H" sort="Job, H" uniqKey="Job H" first="H." last="Job">H. Job</name><affiliation><mods:affiliation>H. Job, Trier und Mnchen Institut fur Wirtschaftsgeographie LudwigMaximiliansUniversitt Mnchen Ludwigstrae 28 D80539 Mnchen</mods:affiliation></affiliation></author></analytic><monogr></monogr><series><title level="j">Tourism Review</title><idno type="ISSN">1660-5373</idno><imprint><publisher>MCB UP Ltd</publisher><date type="published" when="2003-02-01">2003-02-01</date><biblScope unit="volume">58</biblScope><biblScope unit="issue">2</biblScope><biblScope unit="page" from="6">6</biblScope><biblScope unit="page" to="17">17</biblScope></imprint><idno type="ISSN">1660-5373</idno></series><idno type="istex">76FCC500FC52DFE4D84D210124427E0178441D0D</idno><idno type="DOI">10.1108/eb058404</idno><idno type="filenameID">3690580201</idno><idno type="original-pdf">3690580201.pdf</idno><idno type="href">eb058404.pdf</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">1660-5373</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">National parks are trademarks for unspoilt landscape and authentic nature experience, a quality which is one of the most important competition factors in tourism and which does comply with today's most popular trends in tourism. But up to now the surrounding tourism regions do not use the attraction value of German national parks for their destination marketing. In 2002, the UNYear of Ecotourism and the national tourism campain for Germany's natural heritage, made the tourism sector aware of national parks. The situation analysis carried out in German national park regions revealed, that national parks in traditional destinations only play a secondary role, while they are paramount idea for marketing in underdeveloped regions with still modest tourist infrastructure. On the other hand there are medium or even higher developed destinations where national parks are playing a quite dominant role in tourism. The different types of national park regions require different strategies of destination management. As one strategy a corporate identity and policy for creating and establishing a touristic brand German National Parks is proposed.</div></front></TEI><istex><corpusName>emerald</corpusName><author><json:item><name>T. Hannemann</name><affiliations><json:string>Mnchen Institut fur Wirtschaftsgeographie LudwigMaximiliansUniversitt Mnchen Ludwigstrae 28 D80539 Mnchen</json:string></affiliations></json:item><json:item><name>H. Job</name><affiliations><json:string>H. 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Job, Trier und München Institut fur Wirtschaftsgeographie Ludwig‐Maximilians‐Universität München Ludwigstraße 28 D‐80539 München</aff></contrib></contrib-group><pub-date pub-type="ppub"><day>1</day><month>2</month><year>2003</year></pub-date><volume>58</volume><issue>2</issue><fpage>6</fpage><lpage>17</lpage><permissions><copyright-statement>© MCB UP Limited</copyright-statement><copyright-year>2003</copyright-year><license license-type="publisher"><license-p></license-p></license></permissions><self-uri content-type="pdf" xlink:href="eb058404.pdf"></self-uri><abstract><p>National parks are trademarks for unspoilt landscape and authentic nature experience, a quality which is one of the most important competition factors in tourism and which does comply with today's most popular trends in tourism. But up to now the surrounding tourism regions do not use the attraction value of German national parks for their destination marketing. In 2002, the UN‐Year of Ecotourism and the national tourism campain for Germany's natural heritage, made the tourism sector aware of national parks. The situation analysis carried out in German national park regions revealed, that national parks in traditional destinations only play a secondary role, while they are paramount idea for marketing in underdeveloped regions with still modest tourist infrastructure. On the other hand there are medium or even higher developed destinations where national parks are playing a quite dominant role in tourism. The different types of national park regions require different strategies of destination management. As one strategy a corporate identity and policy for creating and establishing a touristic brand “German National Parks” is proposed.</p></abstract><kwd-group><kwd>Destination marketing</kwd><x>, </x><kwd>Branding</kwd><x>, </x><kwd>National parks</kwd><x>, </x><kwd>Nature tourism</kwd></kwd-group><custom-meta-group><custom-meta><meta-name>peer-reviewed</meta-name><meta-value>no</meta-value></custom-meta><custom-meta><meta-name>academic-content</meta-name><meta-value>yes</meta-value></custom-meta><custom-meta><meta-name>rightslink</meta-name><meta-value>included</meta-value></custom-meta></custom-meta-group></article-meta></front></article></istex:document></istex:metadataXml><mods version="3.6"><titleInfo lang="en"><title>Destination Deutsche Nationalparke als touristische marke</title></titleInfo><titleInfo type="alternative" lang="en" contentType="CDATA"><title>Destination Deutsche Nationalparke als touristische marke</title></titleInfo><name type="personal"><namePart type="given">T.</namePart><namePart type="family">Hannemann</namePart><affiliation>Mnchen Institut fur Wirtschaftsgeographie LudwigMaximiliansUniversitt Mnchen Ludwigstrae 28 D80539 Mnchen</affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">H.</namePart><namePart type="family">Job</namePart><affiliation>H. Job, Trier und Mnchen Institut fur Wirtschaftsgeographie LudwigMaximiliansUniversitt Mnchen Ludwigstrae 28 D80539 Mnchen</affiliation><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre type="review-article" displayLabel="review-article"></genre><originInfo><publisher>MCB UP Ltd</publisher><dateIssued encoding="w3cdtf">2003-02-01</dateIssued><copyrightDate encoding="w3cdtf">2003</copyrightDate></originInfo><language><languageTerm type="code" authority="iso639-2b">eng</languageTerm><languageTerm type="code" authority="rfc3066">en</languageTerm></language><physicalDescription><internetMediaType>text/html</internetMediaType></physicalDescription><abstract lang="en">National parks are trademarks for unspoilt landscape and authentic nature experience, a quality which is one of the most important competition factors in tourism and which does comply with today's most popular trends in tourism. 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As one strategy a corporate identity and policy for creating and establishing a touristic brand German National Parks is proposed.</abstract><subject><genre>keywords</genre><topic>Destination marketing</topic><topic>Branding</topic><topic>National parks</topic><topic>Nature tourism</topic></subject><relatedItem type="host"><titleInfo><title>Tourism Review</title></titleInfo><genre type="journal">journal</genre><subject><genre>Emerald Subject Group</genre><topic authority="SubjectCodesPrimary" authorityURI="cat-THOS">Tourism & hospitality</topic><topic authority="SubjectCodesSecondary" authorityURI="cat-ITH">International tourism & hospitality</topic><topic authority="SubjectCodesSecondary" authorityURI="cat-TDP">Tourism development & planning</topic><topic authority="SubjectCodesSecondary" authorityURI="cat-TCB">Tourist culture & behaviour</topic><topic authority="SubjectCodesSecondary" authorityURI="cat-HIND">Hospitality industry</topic><topic authority="SubjectCodesSecondary" authorityURI="cat-TIND">Tourism industry</topic></subject><identifier type="ISSN">1660-5373</identifier><identifier type="PublisherID">tr</identifier><identifier type="DOI">10.1108/tr</identifier><part><date>2003</date><detail type="volume"><caption>vol.</caption><number>58</number></detail><detail type="issue"><caption>no.</caption><number>2</number></detail><extent unit="pages"><start>6</start><end>17</end></extent></part></relatedItem><identifier type="istex">76FCC500FC52DFE4D84D210124427E0178441D0D</identifier><identifier type="DOI">10.1108/eb058404</identifier><identifier type="filenameID">3690580201</identifier><identifier type="original-pdf">3690580201.pdf</identifier><identifier type="href">eb058404.pdf</identifier><accessCondition type="use and reproduction" contentType="copyright">© MCB UP Limited</accessCondition><recordInfo><recordContentSource>EMERALD</recordContentSource></recordInfo></mods></metadata><serie></serie></istex></record>Pour manipuler ce document sous Unix (Dilib)
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