OrangerV1, PubMed, Checkpoint, bibRecord, 000734

Consumers liking of private labels. An evaluation of intrinsic and extrinsic orange juice cues.

Identifieur interne : 000734 ( PubMed/Checkpoint ); précédent : 000733; suivant : 000735

Consumers liking of private labels. An evaluation of intrinsic and extrinsic orange juice cues.

Auteurs : Nina Veflen Olsen [Norvège] ; Elena Menichelli ; Christine Meyer ; Tormod N S

Source :

Appetite [ 1095-8304 ] ; 2011.

RBID : pubmed:21420457

Descripteurs français

Wicri :
- geographic : Norvège.

English descriptors

KwdEn :
- Adult, Aged, Analysis of Variance, Beverages, Choice Behavior (physiology), Citrus sinensis, Consumer Behavior, Cues, Female, Food Labeling, Food Preferences (physiology), Food Preferences (psychology), Humans, Male, Middle Aged, Norway, Young Adult.
MESH :
- geographic : Norway.
- physiology : Choice Behavior, Food Preferences.
- psychology : Food Preferences.
- Adult, Aged, Analysis of Variance, Beverages, Citrus sinensis, Consumer Behavior, Cues, Female, Food Labeling, Humans, Male, Middle Aged, Young Adult.

Abstract

The objective of this article is to compare product quality and brand choice for private labels (PL) and national brands (NB). Over the past two decades, PL have gained larger and larger share of grocery sales, and nowadays PL play a crucial part in the European food retail sector. Since it is stated that most PL have moved on from being mostly low cost me-too products to become also premium products, we want to investigate if objective and perceived quality of PL fits the quality of NB. Four hypotheses are stated and tested on orange juice data from Norway. A trained sensory panel and consumers (n=105) evaluated six juice samples that vary according to three factors. These factors were (1) Brand (PL and NB), (2) Treatment (Gentle heat treatment and Pasteurized) and (3) Pulp (with and without). Principal component analysis, two-way ANOVA, and PLS regression were conducted, and the results indicate that variation in quality exists both among PL and NB, there is a large discrepancy between blind liking and brand choice, and that consumers with a positive attitude towards PL are more likely to choose a PL instead of a NB.

DOI: 10.1016/j.appet.2011.03.004
PubMed: 21420457

Affiliations:

Norvège

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Le document en format XML

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<author><name sortKey="Meyer, Christine" sort="Meyer, Christine" uniqKey="Meyer C" first="Christine" last="Meyer">Christine Meyer</name>
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<front><div type="abstract" xml:lang="en">The objective of this article is to compare product quality and brand choice for private labels (PL) and national brands (NB). Over the past two decades, PL have gained larger and larger share of grocery sales, and nowadays PL play a crucial part in the European food retail sector. Since it is stated that most PL have moved on from being mostly low cost me-too products to become also premium products, we want to investigate if objective and perceived quality of PL fits the quality of NB. Four hypotheses are stated and tested on orange juice data from Norway. A trained sensory panel and consumers (n=105) evaluated six juice samples that vary according to three factors. These factors were (1) Brand (PL and NB), (2) Treatment (Gentle heat treatment and Pasteurized) and (3) Pulp (with and without). Principal component analysis, two-way ANOVA, and PLS regression were conducted, and the results indicate that variation in quality exists both among PL and NB, there is a large discrepancy between blind liking and brand choice, and that consumers with a positive attitude towards PL are more likely to choose a PL instead of a NB.</div>
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<Abstract><AbstractText>The objective of this article is to compare product quality and brand choice for private labels (PL) and national brands (NB). Over the past two decades, PL have gained larger and larger share of grocery sales, and nowadays PL play a crucial part in the European food retail sector. Since it is stated that most PL have moved on from being mostly low cost me-too products to become also premium products, we want to investigate if objective and perceived quality of PL fits the quality of NB. Four hypotheses are stated and tested on orange juice data from Norway. A trained sensory panel and consumers (n=105) evaluated six juice samples that vary according to three factors. These factors were (1) Brand (PL and NB), (2) Treatment (Gentle heat treatment and Pasteurized) and (3) Pulp (with and without). Principal component analysis, two-way ANOVA, and PLS regression were conducted, and the results indicate that variation in quality exists both among PL and NB, there is a large discrepancy between blind liking and brand choice, and that consumers with a positive attitude towards PL are more likely to choose a PL instead of a NB.</AbstractText>
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Consumers liking of private labels. An evaluation of intrinsic and extrinsic orange juice cues.

Consumers liking of private labels. An evaluation of intrinsic and extrinsic orange juice cues.

Source :

Descripteurs français

English descriptors

Abstract

Links toward previous steps (curation, corpus...)

Links to Exploration step

Le document en format XML

Pour manipuler ce document sous Unix (Dilib)

Pour mettre un lien sur cette page dans le réseau Wicri

Pour générer des pages wiki