Consumers liking of private labels. An evaluation of intrinsic and extrinsic orange juice cues.
Identifieur interne : 000D10 ( Ncbi/Checkpoint ); précédent : 000D09; suivant : 000D11Consumers liking of private labels. An evaluation of intrinsic and extrinsic orange juice cues.
Auteurs : Nina Veflen Olsen [Norvège] ; Elena Menichelli ; Christine Meyer ; Tormod N SSource :
- Appetite [ 1095-8304 ] ; 2011.
Descripteurs français
- Wicri :
- geographic : Norvège.
English descriptors
- KwdEn :
- MESH :
- geographic : Norway.
- physiology : Choice Behavior, Food Preferences.
- psychology : Food Preferences.
- Adult, Aged, Analysis of Variance, Beverages, Citrus sinensis, Consumer Behavior, Cues, Female, Food Labeling, Humans, Male, Middle Aged, Young Adult.
Abstract
The objective of this article is to compare product quality and brand choice for private labels (PL) and national brands (NB). Over the past two decades, PL have gained larger and larger share of grocery sales, and nowadays PL play a crucial part in the European food retail sector. Since it is stated that most PL have moved on from being mostly low cost me-too products to become also premium products, we want to investigate if objective and perceived quality of PL fits the quality of NB. Four hypotheses are stated and tested on orange juice data from Norway. A trained sensory panel and consumers (n=105) evaluated six juice samples that vary according to three factors. These factors were (1) Brand (PL and NB), (2) Treatment (Gentle heat treatment and Pasteurized) and (3) Pulp (with and without). Principal component analysis, two-way ANOVA, and PLS regression were conducted, and the results indicate that variation in quality exists both among PL and NB, there is a large discrepancy between blind liking and brand choice, and that consumers with a positive attitude towards PL are more likely to choose a PL instead of a NB.
DOI: 10.1016/j.appet.2011.03.004
PubMed: 21420457
Affiliations:
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pubmed:21420457Le document en format XML
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<term>Aged</term>
<term>Analysis of Variance</term>
<term>Beverages</term>
<term>Citrus sinensis</term>
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<front><div type="abstract" xml:lang="en">The objective of this article is to compare product quality and brand choice for private labels (PL) and national brands (NB). Over the past two decades, PL have gained larger and larger share of grocery sales, and nowadays PL play a crucial part in the European food retail sector. Since it is stated that most PL have moved on from being mostly low cost me-too products to become also premium products, we want to investigate if objective and perceived quality of PL fits the quality of NB. Four hypotheses are stated and tested on orange juice data from Norway. A trained sensory panel and consumers (n=105) evaluated six juice samples that vary according to three factors. These factors were (1) Brand (PL and NB), (2) Treatment (Gentle heat treatment and Pasteurized) and (3) Pulp (with and without). Principal component analysis, two-way ANOVA, and PLS regression were conducted, and the results indicate that variation in quality exists both among PL and NB, there is a large discrepancy between blind liking and brand choice, and that consumers with a positive attitude towards PL are more likely to choose a PL instead of a NB.</div>
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<name sortKey="N S, Tormod" sort="N S, Tormod" uniqKey="N S T" first="Tormod" last="N S">Tormod N S</name>
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<country name="Norvège"><noRegion><name sortKey="Olsen, Nina Veflen" sort="Olsen, Nina Veflen" uniqKey="Olsen N" first="Nina Veflen" last="Olsen">Nina Veflen Olsen</name>
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