Dimensions of Market Demand Associated with Dance Schools
Identifieur interne : 000155 ( Main/Curation ); précédent : 000154; suivant : 000156Dimensions of Market Demand Associated with Dance Schools
Auteurs : Eleni Zaggelidou ; Evangelos Tsamourtzis ; Alexandros Malkogeorgos ; Georgios ZaggelidisSource :
- Sport Science Review [ 2066-8732 ] ; 2012-08-01.
English descriptors
- KwdEn :
Abstract
Therefore the purpose of this study was to identify dimensions of market demand for dance schools. Dance is an activity requiring a strong relationship between the artist, marketer and audience. Marketing has generated sufficient commercial interest in the field, transforming dance into a thriving business. The growth of the dance industry has resulted in a highly competitive business environment. Effective management and marketing strategies (market segmentation, market promotion, program differentiation, and pricing strategy) may be formed for dance schools to ultimately satisfy consumer needs and also achieve business success. Cultural Learning, Personal Benefits, Program Offering, School Operation, Instruction Quality, and Economic Consideration would be positively predictive of the consumption level at dance schools. New technologies might also influence of purchase intent and must be consider by marketers.
Url:
DOI: 10.2478/v10237-012-0012-8
Links toward previous steps (curation, corpus...)
- to stream Main, to step Corpus: Pour aller vers cette notice dans l'étape Curation :000155
Links to Exploration step
ISTEX:FFDD34D4DFAF379FAFDDAD447E4E7FF91BCA842FCuration
No country items
Eleni Zaggelidou<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
Le document en format XML
<record><TEI wicri:istexFullTextTei="biblStruct"><teiHeader><fileDesc><titleStmt><title xml:lang="en">Dimensions of Market Demand Associated with Dance Schools</title>
<author><name sortKey="Zaggelidou, Eleni" sort="Zaggelidou, Eleni" uniqKey="Zaggelidou E" first="Eleni" last="Zaggelidou">Eleni Zaggelidou</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
<author><name sortKey="Tsamourtzis, Evangelos" sort="Tsamourtzis, Evangelos" uniqKey="Tsamourtzis E" first="Evangelos" last="Tsamourtzis">Evangelos Tsamourtzis</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
<author><name sortKey="Malkogeorgos, Alexandros" sort="Malkogeorgos, Alexandros" uniqKey="Malkogeorgos A" first="Alexandros" last="Malkogeorgos">Alexandros Malkogeorgos</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
<author><name sortKey="Zaggelidis, Georgios" sort="Zaggelidis, Georgios" uniqKey="Zaggelidis G" first="Georgios" last="Zaggelidis">Georgios Zaggelidis</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
</titleStmt>
<publicationStmt><idno type="wicri:source">ISTEX</idno>
<idno type="RBID">ISTEX:FFDD34D4DFAF379FAFDDAD447E4E7FF91BCA842F</idno>
<date when="2012-08-30" year="2012">2012-08-30</date>
<idno type="doi">10.2478/v10237-012-0012-8</idno>
<idno type="url">https://api.istex.fr/document/FFDD34D4DFAF379FAFDDAD447E4E7FF91BCA842F/fulltext/pdf</idno>
<idno type="wicri:Area/Main/Corpus">000155</idno>
<idno type="wicri:explorRef" wicri:stream="Main" wicri:step="Corpus" wicri:corpus="ISTEX">000155</idno>
<idno type="wicri:Area/Main/Curation">000155</idno>
</publicationStmt>
<sourceDesc><biblStruct><analytic><title level="a" type="main" xml:lang="en">Dimensions of Market Demand Associated with Dance Schools</title>
<author><name sortKey="Zaggelidou, Eleni" sort="Zaggelidou, Eleni" uniqKey="Zaggelidou E" first="Eleni" last="Zaggelidou">Eleni Zaggelidou</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
<author><name sortKey="Tsamourtzis, Evangelos" sort="Tsamourtzis, Evangelos" uniqKey="Tsamourtzis E" first="Evangelos" last="Tsamourtzis">Evangelos Tsamourtzis</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
<author><name sortKey="Malkogeorgos, Alexandros" sort="Malkogeorgos, Alexandros" uniqKey="Malkogeorgos A" first="Alexandros" last="Malkogeorgos">Alexandros Malkogeorgos</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
<author><name sortKey="Zaggelidis, Georgios" sort="Zaggelidis, Georgios" uniqKey="Zaggelidis G" first="Georgios" last="Zaggelidis">Georgios Zaggelidis</name>
<affiliation><mods:affiliation></mods:affiliation>
<wicri:noCountry code="syntax">???</wicri:noCountry>
</affiliation>
</author>
</analytic>
<monogr></monogr>
<series><title level="j">Sport Science Review</title>
<idno type="ISSN">2066-8732</idno>
<idno type="eISSN">2069-7244</idno>
<imprint><publisher>Versita</publisher>
<date type="published" when="2012-08-01">2012-08-01</date>
<biblScope unit="vol">21</biblScope>
<biblScope unit="issue">3-4</biblScope>
<biblScope unit="page" from="101">101</biblScope>
<biblScope unit="page" to="118">118</biblScope>
</imprint>
<idno type="ISSN">2066-8732</idno>
</series>
<idno type="istex">FFDD34D4DFAF379FAFDDAD447E4E7FF91BCA842F</idno>
<idno type="DOI">10.2478/v10237-012-0012-8</idno>
<idno type="ArticleID">v10237-012-0012-8</idno>
<idno type="Related-article-Href">v10237-012-0012-8.pdf</idno>
</biblStruct>
</sourceDesc>
<seriesStmt><idno type="ISSN">2066-8732</idno>
</seriesStmt>
</fileDesc>
<profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>dance</term>
<term>dance schools</term>
<term>management</term>
<term>marketing</term>
</keywords>
</textClass>
<langUsage><language ident="en">en</language>
</langUsage>
</profileDesc>
</teiHeader>
<front><div type="abstract" xml:lang="en">Therefore the purpose of this study was to identify dimensions of market demand for dance schools. Dance is an activity requiring a strong relationship between the artist, marketer and audience. Marketing has generated sufficient commercial interest in the field, transforming dance into a thriving business. The growth of the dance industry has resulted in a highly competitive business environment. Effective management and marketing strategies (market segmentation, market promotion, program differentiation, and pricing strategy) may be formed for dance schools to ultimately satisfy consumer needs and also achieve business success. Cultural Learning, Personal Benefits, Program Offering, School Operation, Instruction Quality, and Economic Consideration would be positively predictive of the consumption level at dance schools. New technologies might also influence of purchase intent and must be consider by marketers.</div>
</front>
</TEI>
</record>
Pour manipuler ce document sous Unix (Dilib)
EXPLOR_STEP=$WICRI_ROOT/Wicri/Amerique/explor/AjdtV1/Data/Main/Curation
HfdSelect -h $EXPLOR_STEP/biblio.hfd -nk 000155 | SxmlIndent | more
Ou
HfdSelect -h $EXPLOR_AREA/Data/Main/Curation/biblio.hfd -nk 000155 | SxmlIndent | more
Pour mettre un lien sur cette page dans le réseau Wicri
{{Explor lien |wiki= Wicri/Amerique |area= AjdtV1 |flux= Main |étape= Curation |type= RBID |clé= ISTEX:FFDD34D4DFAF379FAFDDAD447E4E7FF91BCA842F |texte= Dimensions of Market Demand Associated with Dance Schools }}
This area was generated with Dilib version V0.6.37. |