Dimensions of Market Demand Associated with Dance Schools
Identifieur interne : 000155 ( Main/Corpus ); précédent : 000154; suivant : 000156Dimensions of Market Demand Associated with Dance Schools
Auteurs : Eleni Zaggelidou ; Evangelos Tsamourtzis ; Alexandros Malkogeorgos ; Georgios ZaggelidisSource :
- Sport Science Review [ 2066-8732 ] ; 2012-08-01.
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Abstract
Therefore the purpose of this study was to identify dimensions of market demand for dance schools. Dance is an activity requiring a strong relationship between the artist, marketer and audience. Marketing has generated sufficient commercial interest in the field, transforming dance into a thriving business. The growth of the dance industry has resulted in a highly competitive business environment. Effective management and marketing strategies (market segmentation, market promotion, program differentiation, and pricing strategy) may be formed for dance schools to ultimately satisfy consumer needs and also achieve business success. Cultural Learning, Personal Benefits, Program Offering, School Operation, Instruction Quality, and Economic Consideration would be positively predictive of the consumption level at dance schools. New technologies might also influence of purchase intent and must be consider by marketers.
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DOI: 10.2478/v10237-012-0012-8
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ISTEX:FFDD34D4DFAF379FAFDDAD447E4E7FF91BCA842FLe document en format XML
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Dance is an activity requiring a strong relationship between the artist, marketer and audience. Marketing has generated sufficient commercial interest in the field, transforming dance into a thriving business. The growth of the dance industry has resulted in a highly competitive business environment. Effective management and marketing strategies (market segmentation, market promotion, program differentiation, and pricing strategy) may be formed for dance schools to ultimately satisfy consumer needs and also achieve business success. Cultural Learning, Personal Benefits, Program Offering, School Operation, Instruction Quality, and Economic Consideration would be positively predictive of the consumption level at dance schools. New technologies might also influence of purchase intent and must be consider by marketers.</p></abstract><kwd-group xml:lang="en"><title>Keywords</title><kwd>dance schools</kwd><kwd>marketing</kwd><kwd>management</kwd><kwd>dance</kwd></kwd-group></article-meta></front></article></istex:document></istex:metadataXml><!--Version 0.1 générée le 10-11-2015--><mods version="3.6"><titleInfo lang="en"><title>Dimensions of Market Demand Associated with Dance Schools</title></titleInfo><titleInfo type="alternative" lang="en" contentType="CDATA"><title>Dimensions of Market Demand Associated with Dance Schools</title></titleInfo><name type="personal"><namePart type="given">Eleni</namePart><namePart type="family">Zaggelidou</namePart><affiliation></affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Evangelos</namePart><namePart type="family">Tsamourtzis</namePart><affiliation></affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Alexandros</namePart><namePart type="family">Malkogeorgos</namePart><affiliation></affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Georgios</namePart><namePart type="family">Zaggelidis</namePart><affiliation></affiliation><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre authority="originalCategForm">research-article</genre><originInfo><publisher>Versita</publisher><dateIssued encoding="w3cdtf">2012-08-01</dateIssued><dateCreated encoding="w3cdtf">2012-08-30</dateCreated></originInfo><language><languageTerm type="code" authority="iso639-2b">eng</languageTerm><languageTerm type="code" authority="rfc3066">en</languageTerm></language><physicalDescription><internetMediaType>text/html</internetMediaType></physicalDescription><abstract lang="en">Therefore the purpose of this study was to identify dimensions of market demand for dance schools. 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