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Serveur d'exploration sur la télématique - Checkpoint (Istex)

Index « Titre (en) » - entrée « marketing »
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market < marketing < marketplace  Facettes :

List of bibliographic references

Number of relevant bibliographic references: 15.
Ident.Authors (with country if any)Title
000385 (2010) T. C. Melewar ; Luca Petruzzellis [Italie]Mobile phone choice technology versus marketing. The brand effect in the Italian market
000513 (2010) Jussi Htnen [Finlande] ; Mika Ruokonen [Finlande]Revising marketing strategies for supplier selection criteria small firm approach from the information and communications industry
000999 (2009) Michael KrzeminskiMedia Access Revisited: A Social Marketing Perspective on Community Broadcasting
001494 (2006) Alexander E. Reppel [Royaume-Uni] ; Isabelle Szmigin [Royaume-Uni] ; Thorsten Gruber [Royaume-Uni]The iPod phenomenon identifying a market leader's secrets through qualitative marketing research
002205 (2003) Carlos Rodrguez Casal [Espagne]Location and personal information for direct marketing
002784 (2001) Malcolm Beynon [Royaume-Uni] ; Bruce Curry [Royaume-Uni] ; Peter Morgan [Royaume-Uni]Knowledge discovery in marketing
003246 (1999) Mairead Brady [Irlande (pays)] ; Michael Saren [Royaume-Uni] ; Nikolaos Tzokas [Royaume-Uni]The impact of IT on marketing an evaluation
003685 (1998) Peter KellerThe possibilities and limitations of destination marketing Findings of the 1998 AIEST Congress
003823 (1998) Mark Colgate [Nouvelle-Zélande]Creating sustainable competitive advantage through marketing information system technology a triangulation methodology within the banking industry
004006 (1996) Katherine Tyler [Royaume-Uni]Exchange relationships in financial services marketing equities to institutions
004B03 (1992) Bart NooteboomMarketing, Reciprocity and Ethics
004B17 (1992) Paul R. GambleIT CONNECTIVITY AND PANEUROPEAN HOSPITALITY MARKETING
004D51 (1991) Paul R. GambleIT Connectivity and PanEuropean Hospitality Marketing
004E34 (1991) 4930011 Method and apparatus for identifying individual members of a marketing and viewing audience
005E09 (1981) Jim Mann ; Peter ThorntonMicroelectronics and Marketing

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