An agent‐based approach for managing e‐commerce activities
Identifieur interne : 003665 ( Istex/Curation ); précédent : 003664; suivant : 003666An agent‐based approach for managing e‐commerce activities
Auteurs : Domenico Ursino [Italie] ; Domenico Rosaci [Italie] ; Giuseppe M. L. Sarnè [Italie] ; Giorgio Terracina [Italie]Source :
- International Journal of Intelligent Systems [ 0884-8173 ] ; 2004-05.
Abstract
In this article, we propose an agent‐based approach for managing e‐commerce activities. In our approach, an agent is present in each e‐commerce site, managing the information stored there. In addition, another agent is associated with each customer, handling his/her profile. The proposed approach is based on the use of a particular conceptual model called the Behaviour‐Semantic Distance and Relevance (B‐SDR) network, which is capable of uniformly representing and handling information stored in e‐commerce sites and customer profiles. The capabilities of the B‐SDR network model are exploited to let customer and site agents cooperate in such a way in order to support a customer in identifying, whenever he/she accesses an e‐commerce site, those products and services present in the site itself and for better matching his/her interests. The approach has been implemented in a prototype in which its functionalities are discussed here also. © 2004 Wiley Periodicals, Inc.
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DOI: 10.1002/int.20000
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