Partnering Against Cancer Today: A Blueprint for Coordinating Efforts Through Communication Science
Identifieur interne : 000285 ( Pmc/Checkpoint ); précédent : 000284; suivant : 000286Partnering Against Cancer Today: A Blueprint for Coordinating Efforts Through Communication Science
Auteurs : Bradford W. Hesse ; Galen E. Cole ; Barbara D. PoweSource :
- Journal of the National Cancer Institute. Monographs [ 1052-6773 ] ; 2013.
Abstract
One of the hallmarks of the communication revolution over the past decade has been its support for participation, whether that be in the active engagement of patients searching the Web for answers to vital health questions, or in the collective energies of self-organizing communities through social media. At the same time, some of the major obstacles to achieving a full and equitable reach of evidence-based cancer control knowledge have been traced back to discontinuities in communication either within clinical care or the broader public awareness system. Communication scientists from the National Cancer Institute, the Centers for Disease Control and Prevention, and the American Cancer Society joined forces in 2010 to investigate ways in which communication science can be used to improve coordination and enhance participation in cancer control for the nation. From 2010 to 2013, the three organizations worked together in 1) convening two meetings designed to assess the status of funded research in communication science, 2) completing a systematic review of literature published over the previous 10 years, and 3) authoring a blueprint for coordinated efforts using the implications of communication science. The blueprint consists of three major goals: first, to identify high-yield targets of opportunity using the
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DOI: 10.1093/jncimonographs/lgt024
PubMed: 24395998
PubMed Central: 3895960
Affiliations:
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<front><div type="abstract" xml:lang="en"><p>One of the hallmarks of the communication revolution over the past decade has been its support for participation, whether that be in the active engagement of patients searching the Web for answers to vital health questions, or in the collective energies of self-organizing communities through social media. At the same time, some of the major obstacles to achieving a full and equitable reach of evidence-based cancer control knowledge have been traced back to discontinuities in communication either within clinical care or the broader public awareness system. Communication scientists from the National Cancer Institute, the Centers for Disease Control and Prevention, and the American Cancer Society joined forces in 2010 to investigate ways in which communication science can be used to improve coordination and enhance participation in cancer control for the nation. From 2010 to 2013, the three organizations worked together in 1) convening two meetings designed to assess the status of funded research in communication science, 2) completing a systematic review of literature published over the previous 10 years, and 3) authoring a blueprint for coordinated efforts using the implications of communication science. The blueprint consists of three major goals: first, to identify high-yield targets of opportunity using the <italic>health impact pyramid</italic>
articulated by Centers for Disease Control and Prevention Director, Thomas Frieden; second, to leverage opportunities within the new communication environment, including the opportunities catalyzed by national efforts to create an infrastructure for evidence implementation through health information technology; and third, to assist in coordinating efforts across collaborative entities through participative media.</p>
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<front><journal-meta><journal-id journal-id-type="nlm-ta">J Natl Cancer Inst Monogr</journal-id>
<journal-id journal-id-type="iso-abbrev">J. Natl. Cancer Inst. Monographs</journal-id>
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<contrib-group><contrib contrib-type="author" corresp="yes"><name><surname>Hesse</surname>
<given-names>Bradford W.</given-names>
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<contrib contrib-type="author" corresp="no"><name><surname>Cole</surname>
<given-names>Galen E.</given-names>
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<aff id="AF0001"><bold>Affiliations of authors:</bold>
<institution>Health Communication and Informatics Research Branch, National Cancer Institute</institution>
,<addr-line>Bethesda, MD</addr-line>
(BWH);<institution>Communication Science, Centers for Disease Control and Prevention</institution>
,<addr-line>Atlanta, GA</addr-line>
(GEC);<institution>Cancer Communication Science, American Cancer Society</institution>
,<addr-line>Atlanta, GA</addr-line>
(BDP).</aff>
</contrib-group>
<author-notes><corresp id="c1"><bold>Correspondence to:</bold>
Bradford W. Hesse, PhD, Health Communication and Informatics Research Branch, National Cancer Institute, 6130 Executive Blvd, EPN 4068, Bethesda, MD 20892 (e-mail: <email>hesseb@mail.nih.gov</email>
).</corresp>
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<pub-date pub-type="ppub"><month>12</month>
<year>2013</year>
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<pub-date pub-type="epub"><day>26</day>
<month>12</month>
<year>2013</year>
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<volume>2013</volume>
<issue>47</issue>
<fpage>233</fpage>
<lpage>239</lpage>
<permissions><copyright-statement>Published by Oxford University Press 2013.</copyright-statement>
<copyright-year>2013</copyright-year>
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<abstract><p>One of the hallmarks of the communication revolution over the past decade has been its support for participation, whether that be in the active engagement of patients searching the Web for answers to vital health questions, or in the collective energies of self-organizing communities through social media. At the same time, some of the major obstacles to achieving a full and equitable reach of evidence-based cancer control knowledge have been traced back to discontinuities in communication either within clinical care or the broader public awareness system. Communication scientists from the National Cancer Institute, the Centers for Disease Control and Prevention, and the American Cancer Society joined forces in 2010 to investigate ways in which communication science can be used to improve coordination and enhance participation in cancer control for the nation. From 2010 to 2013, the three organizations worked together in 1) convening two meetings designed to assess the status of funded research in communication science, 2) completing a systematic review of literature published over the previous 10 years, and 3) authoring a blueprint for coordinated efforts using the implications of communication science. The blueprint consists of three major goals: first, to identify high-yield targets of opportunity using the <italic>health impact pyramid</italic>
articulated by Centers for Disease Control and Prevention Director, Thomas Frieden; second, to leverage opportunities within the new communication environment, including the opportunities catalyzed by national efforts to create an infrastructure for evidence implementation through health information technology; and third, to assist in coordinating efforts across collaborative entities through participative media.</p>
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