Disease metaphors in new epidemics: the UK media framing of the 2003 SARS epidemic
Identifieur interne : 001479 ( Pmc/Curation ); précédent : 001478; suivant : 001480Disease metaphors in new epidemics: the UK media framing of the 2003 SARS epidemic
Auteurs : Patrick Wallis [Royaume-Uni] ; Brigitte Nerlich [Royaume-Uni]Source :
- Social Science & Medicine (1982) [ 0277-9536 ] ; 2005.
Abstract
Since the emergence of HIV/AIDS in the 1980s, social scientists and sociologists of health and illness have been exploring the metaphorical framing of this infectious disease in its social context. Many have focused on the militaristic language used to report and explain this illness, a type of language that has permeated discourses of immunology, bacteriology and infection for at least a century. In this article, we examine how language and metaphor were used in the UK media's coverage of another previously unknown and severe infectious disease: Severe Acute Respiratory Syndrome (SARS). SARS offers an opportunity to explore the cultural framing of a less extraordinary epidemic disease. It therefore provides an analytical counter-weight to the very extensive body of interpretation that has developed around HIV/AIDS. By analysing the total reporting on SARS of five major national newspapers during the epidemic of spring 2003, we investigate how the reporting of SARS in the UK press was framed, and how this related to media, public and governmental responses to the disease. We found that, surprisingly, militaristic language was largely absent, as was the judgemental discourse of plague. Rather, the main conceptual metaphor used was SARS as a killer. SARS as a killer was a single unified entity, not an army or force. We provide some tentative explanations for this shift in linguistic framing by relating it to local political concerns, media cultures, and spatial factors.
Url:
DOI: 10.1016/j.socscimed.2004.11.031
PubMed: 15814187
PubMed Central: 7117051
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<front><journal-meta><journal-id journal-id-type="nlm-ta">Soc Sci Med</journal-id>
<journal-id journal-id-type="iso-abbrev">Soc Sci Med</journal-id>
<journal-title-group><journal-title>Social Science & Medicine (1982)</journal-title>
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<article-id pub-id-type="doi">10.1016/j.socscimed.2004.11.031</article-id>
<article-categories><subj-group subj-group-type="heading"><subject>Article</subject>
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<title-group><article-title>Disease metaphors in new epidemics: the UK media framing of the 2003 SARS epidemic</article-title>
</title-group>
<contrib-group><contrib contrib-type="author"><name><surname>Wallis</surname>
<given-names>Patrick</given-names>
</name>
<email>p.h.wallis@lse.ac.uk</email>
<xref rid="aff1" ref-type="aff">a</xref>
<xref rid="cor1" ref-type="corresp">⁎</xref>
</contrib>
<contrib contrib-type="author"><name><surname>Nerlich</surname>
<given-names>Brigitte</given-names>
</name>
<email>brigitte.nerlich@nottingham.ac.uk</email>
<xref rid="aff2" ref-type="aff">b</xref>
</contrib>
</contrib-group>
<aff id="aff1"><label>a</label>
Department of Economic History, London School of Economics, Houghton Street, London WC2A 2AE, UK</aff>
<aff id="aff2"><label>b</label>
IGBiS, University of Nottingham, Law and Social Sciences Building, University Park, Nottingham NG7 2RD, UK</aff>
<author-notes><corresp id="cor1"><label>⁎</label>
Corresponding author. Tel.: +44 20 7955 7074; fax: +44 20 7955 7730. <email>p.h.wallis@lse.ac.uk</email>
</corresp>
</author-notes>
<pub-date pub-type="pmc-release"><day>11</day>
<month>1</month>
<year>2005</year>
</pub-date>
<pmc-comment> PMC Release delay is 0 months and 0 days and was based on .</pmc-comment>
<pub-date pub-type="ppub"><month>6</month>
<year>2005</year>
</pub-date>
<pub-date pub-type="epub"><day>11</day>
<month>1</month>
<year>2005</year>
</pub-date>
<volume>60</volume>
<issue>11</issue>
<fpage>2629</fpage>
<lpage>2639</lpage>
<permissions><copyright-statement>Copyright © 2004 Elsevier Ltd. All rights reserved.</copyright-statement>
<copyright-year>2004</copyright-year>
<copyright-holder>Elsevier Ltd</copyright-holder>
<license><license-p>Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.</license-p>
</license>
</permissions>
<abstract><p>Since the emergence of HIV/AIDS in the 1980s, social scientists and sociologists of health and illness have been exploring the metaphorical framing of this infectious disease in its social context. Many have focused on the militaristic language used to report and explain this illness, a type of language that has permeated discourses of immunology, bacteriology and infection for at least a century. In this article, we examine how language and metaphor were used in the UK media's coverage of another previously unknown and severe infectious disease: Severe Acute Respiratory Syndrome (SARS). SARS offers an opportunity to explore the cultural framing of a less extraordinary epidemic disease. It therefore provides an analytical counter-weight to the very extensive body of interpretation that has developed around HIV/AIDS. By analysing the total reporting on SARS of five major national newspapers during the epidemic of spring 2003, we investigate how the reporting of SARS in the UK press was framed, and how this related to media, public and governmental responses to the disease. We found that, surprisingly, militaristic language was largely absent, as was the judgemental discourse of plague. Rather, the main conceptual metaphor used was SARS as a killer. SARS as a killer was a single unified entity, not an army or force. We provide some tentative explanations for this shift in linguistic framing by relating it to local political concerns, media cultures, and spatial factors.</p>
</abstract>
<kwd-group><title>Keywords</title>
<kwd>Epidemics</kwd>
<kwd>Metaphor</kwd>
<kwd>SARS</kwd>
<kwd>AIDS</kwd>
<kwd>UK</kwd>
</kwd-group>
</article-meta>
</front>
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