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Societal responses to familiar versus unfamiliar risk: comparisons of influenza and SARS in Korea.

Identifieur interne : 001741 ( Ncbi/Merge ); précédent : 001740; suivant : 001742

Societal responses to familiar versus unfamiliar risk: comparisons of influenza and SARS in Korea.

Auteurs : Seonghoon Hong [Corée du Sud] ; Alan Collins

Source :

RBID : pubmed:17054529

Descripteurs français

English descriptors

Abstract

This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short-term improvements in vaccination rates to the detriment of long-term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.

DOI: 10.1111/j.1539-6924.2006.00812.x
PubMed: 17054529

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Le document en format XML

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<div type="abstract" xml:lang="en">This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short-term improvements in vaccination rates to the detriment of long-term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.</div>
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