Avian influenza in the UK knowledge, risk perception and risk reduction strategies
Identifieur interne : 003419 ( Main/Exploration ); précédent : 003418; suivant : 003420Avian influenza in the UK knowledge, risk perception and risk reduction strategies
Auteurs : Thomas Gstraunthaler [Autriche] ; Robert Day [Royaume-Uni]Source :
- British Food Journal [ 0007-070X ] ; 2008-03-21.
English descriptors
- Teeft :
- Avian, Avian pandemic, Avian virus, Behaviour, Bournemouth university, Consumer attitudes, Consumer behaviour, Consumer perception, Consumer risk, Consumption behaviour, Correct answer, Dietary habits, Disease control, Everyday food harzards, Food habits, Food safety, Food safety issues, Food safety risk, Frewer, Gender, General knowledge, General risk, Government action, Governmental agencies, Higher education, Homogeneous group, Hong kong, Human cases, Human pandemic, Infectious disease research, Outbreak, Pandemic, Possible threat, Poultry industry, Poultry products, Previous food scandals, Public perceptions, Risk anal, Risk analysis, Risk assessment, Risk perception, Risk reduction strategies, Slovic, Target group, World health organization.
Abstract
Purpose The purpose of the paper is to put across the concerns about the potential health hazards to consumers of products following various food scandals i.e. BSE and the foot and mouth epidemics have resurfaced again in the poultry market with avian influenza. Changes in patterns of consumption inevitably follow such incidences and the behaviours adopted very often follow risk assessment of the situation. The paper aims to examine and explain the drivers of changes of consumption in a unique segment of the market. Designmethodologyapproach Students were chosen in accordance with previous studies of this type as they represent a homogeneous group, well informed and significant in numbers. The work of Slovic was used to construct a questionnaire to assess consumer risk and this was then extended to the area of consumption change according to the strategies identified by Roselius. Findings Through a correlation of risk based variables with changes in behaviour, a consumption change model is developed which demonstrates that knowledge, assessment of the potential for disaster and experience from past food scandals are the main drivers of change. Originalityvalue The research was performed immediately after the confirmation of the first H5N1 case in the UK and gives insight on how consumer behaviour is influenced by such an event.
Url:
DOI: 10.1108/00070700810858673
Affiliations:
Links toward previous steps (curation, corpus...)
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Le document en format XML
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<front><div type="abstract">Purpose The purpose of the paper is to put across the concerns about the potential health hazards to consumers of products following various food scandals i.e. BSE and the foot and mouth epidemics have resurfaced again in the poultry market with avian influenza. Changes in patterns of consumption inevitably follow such incidences and the behaviours adopted very often follow risk assessment of the situation. The paper aims to examine and explain the drivers of changes of consumption in a unique segment of the market. Designmethodologyapproach Students were chosen in accordance with previous studies of this type as they represent a homogeneous group, well informed and significant in numbers. The work of Slovic was used to construct a questionnaire to assess consumer risk and this was then extended to the area of consumption change according to the strategies identified by Roselius. Findings Through a correlation of risk based variables with changes in behaviour, a consumption change model is developed which demonstrates that knowledge, assessment of the potential for disaster and experience from past food scandals are the main drivers of change. Originalityvalue The research was performed immediately after the confirmation of the first H5N1 case in the UK and gives insight on how consumer behaviour is influenced by such an event.</div>
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