UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?
Identifieur interne : 001C85 ( Istex/Corpus ); précédent : 001C84; suivant : 001C86UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?
Auteurs : Shona Hilton ; Kate HuntSource :
- Journal of Epidemiology and Community Health [ 0143-005X ] ; 2011-10.
English descriptors
- Teeft :
- Behaviour change, Best case, Bovine spongiform encephalitis, Coding, Coding frame, Drug companies, Epidemiol, Epidemiol community health, Epidemiol community health research report, Factual health information, February, Front page news, Future course, Global pandemic, Headline, Health issues, Health risks, Health scares, Last quarter, Liam donaldson, Little evidence, Media analysis, Media coverage, Modest increase, National framework, News role, News stories, News story status, Newspaper articles, Newspaper coverage, Newspaper reports, Newsprint, Newsprint articles, Newsprint coverage, Newsprint media, Novel virus, October peak, Outbreak, Overall tone, Pandemic, Personal stories, Pregnant women, Public anxieties, Public health issues, Public health sciences unit, Public perception, Public perceptions, Recrimination phase, Risk perception, Second peak, Shona hilton, Swine, Thematic categories, Vaccination programme, Vaccine, Vaccine safety, Vast majority, Word count, Worst case.
Abstract
Background A/H1N1, more commonly referred to as swine flu, emerged in Mexico in spring 2009. It rapidly spread across the world and was classed as a global pandemic on 11 June 2009. Objective To analyse UK newsprint coverage of the swine flu pandemic. Methods Content analysis of 2374 newsprint articles published in eight UK national newspapers between 1 March 2009 and 28 February 2010. Results Newsprint coverage of the swine flu epidemic was immense. The threat from swine flu was portrayed as greatest in the spring and summer of 2009 when scientific uncertainties about the impact on the UK and global population were at their height and when swine flu cases in the UK first peaked. Thereafter the number of news articles waned, failing to mirror the October peak in flu cases as the virus failed to be as virulent as first feared. Content analysis found little evidence of the media ‘over-hyping’ the swine flu pandemic. Conclusions The news media's role as a disseminator of scientific information is particularly important in areas of risk perception. Despite a succession of health scares in recent years in which the media has been accused of exaggerating the risks and contributing to public misunderstandings of the issues, this analysis suggests that the UK newsprint reporting of swine flu in the 2009–10 outbreak was largely measured. The news media's role as disseminators of factual health information on swine flu is to be welcomed, particularly in relation to their handling and responsible reporting on scientific uncertainty.
Url:
DOI: 10.1136/jech.2010.119875
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ISTEX:094A67724483CFDA8101BDBCBE1D9555843A5AF4Le document en format XML
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It rapidly spread across the world and was classed as a global pandemic on 11 June 2009. Objective To analyse UK newsprint coverage of the swine flu pandemic. Methods Content analysis of 2374 newsprint articles published in eight UK national newspapers between 1 March 2009 and 28 February 2010. Results Newsprint coverage of the swine flu epidemic was immense. The threat from swine flu was portrayed as greatest in the spring and summer of 2009 when scientific uncertainties about the impact on the UK and global population were at their height and when swine flu cases in the UK first peaked. Thereafter the number of news articles waned, failing to mirror the October peak in flu cases as the virus failed to be as virulent as first feared. Content analysis found little evidence of the media ‘over-hyping’ the swine flu pandemic. Conclusions The news media's role as a disseminator of scientific information is particularly important in areas of risk perception. Despite a succession of health scares in recent years in which the media has been accused of exaggerating the risks and contributing to public misunderstandings of the issues, this analysis suggests that the UK newsprint reporting of swine flu in the 2009–10 outbreak was largely measured. The news media's role as disseminators of factual health information on swine flu is to be welcomed, particularly in relation to their handling and responsible reporting on scientific uncertainty.</div></front></TEI><istex><corpusName>bmj</corpusName><keywords><teeft><json:string>newsprint</json:string><json:string>swine</json:string><json:string>vaccine</json:string><json:string>pandemic</json:string><json:string>february</json:string><json:string>epidemiol</json:string><json:string>outbreak</json:string><json:string>worst case</json:string><json:string>news role</json:string><json:string>newspaper articles</json:string><json:string>newspaper coverage</json:string><json:string>novel virus</json:string><json:string>vaccination programme</json:string><json:string>newsprint coverage</json:string><json:string>news stories</json:string><json:string>health scares</json:string><json:string>thematic categories</json:string><json:string>newsprint articles</json:string><json:string>overall tone</json:string><json:string>second peak</json:string><json:string>front page news</json:string><json:string>public health issues</json:string><json:string>health issues</json:string><json:string>media coverage</json:string><json:string>little evidence</json:string><json:string>newspaper reports</json:string><json:string>pregnant women</json:string><json:string>public perception</json:string><json:string>news story status</json:string><json:string>factual health information</json:string><json:string>health risks</json:string><json:string>coding frame</json:string><json:string>national framework</json:string><json:string>global pandemic</json:string><json:string>word count</json:string><json:string>media analysis</json:string><json:string>liam donaldson</json:string><json:string>october peak</json:string><json:string>epidemiol community health research report</json:string><json:string>best case</json:string><json:string>last quarter</json:string><json:string>vast majority</json:string><json:string>modest increase</json:string><json:string>epidemiol community health</json:string><json:string>drug companies</json:string><json:string>shona hilton</json:string><json:string>personal stories</json:string><json:string>public health sciences unit</json:string><json:string>risk perception</json:string><json:string>recrimination phase</json:string><json:string>public anxieties</json:string><json:string>bovine spongiform encephalitis</json:string><json:string>behaviour change</json:string><json:string>future course</json:string><json:string>newsprint media</json:string><json:string>vaccine safety</json:string><json:string>public perceptions</json:string><json:string>coding</json:string><json:string>headline</json:string></teeft></keywords><author><json:item><name>Shona Hilton</name><affiliations><json:string>MRC Social and Public Health Sciences Unit, Glasgow, UK</json:string><json:string>E-mail: s.hilton@sphsu.mrc.ac.uk</json:string></affiliations></json:item><json:item><name>Kate Hunt</name><affiliations><json:string>MRC Social and Public Health Sciences Unit, Glasgow, UK</json:string></affiliations></json:item></author><subject><json:item><lang><json:string>eng</json:string></lang><value>Swine flu</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>A/H1N1</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>newspapers</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>content analysis</value></json:item><json:item><lang><json:string>eng</json:string></lang><value>public health gen sa</value></json:item></subject><articleId><json:string>jech119875</json:string></articleId><arkIstex>ark:/67375/NVC-09D5WPGC-H</arkIstex><language><json:string>eng</json:string></language><originalGenre><json:string>research-article</json:string></originalGenre><abstract>Background A/H1N1, more commonly referred to as swine flu, emerged in Mexico in spring 2009. It rapidly spread across the world and was classed as a global pandemic on 11 June 2009. Objective To analyse UK newsprint coverage of the swine flu pandemic. Methods Content analysis of 2374 newsprint articles published in eight UK national newspapers between 1 March 2009 and 28 February 2010. Results Newsprint coverage of the swine flu epidemic was immense. The threat from swine flu was portrayed as greatest in the spring and summer of 2009 when scientific uncertainties about the impact on the UK and global population were at their height and when swine flu cases in the UK first peaked. Thereafter the number of news articles waned, failing to mirror the October peak in flu cases as the virus failed to be as virulent as first feared. Content analysis found little evidence of the media ‘over-hyping’ the swine flu pandemic. Conclusions The news media's role as a disseminator of scientific information is particularly important in areas of risk perception. Despite a succession of health scares in recent years in which the media has been accused of exaggerating the risks and contributing to public misunderstandings of the issues, this analysis suggests that the UK newsprint reporting of swine flu in the 2009–10 outbreak was largely measured. The news media's role as disseminators of factual health information on swine flu is to be welcomed, particularly in relation to their handling and responsible reporting on scientific uncertainty.</abstract><qualityIndicators><score>9.726</score><pdfWordCount>4726</pdfWordCount><pdfCharCount>29485</pdfCharCount><pdfVersion>1.4</pdfVersion><pdfPageCount>6</pdfPageCount><pdfPageSize>595.276 x 793.701 pts</pdfPageSize><refBibsNative>true</refBibsNative><abstractWordCount>250</abstractWordCount><abstractCharCount>1547</abstractCharCount><keywordCount>5</keywordCount></qualityIndicators><title>UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?</title><pmid><json:string>21131303</json:string></pmid><genre><json:string>research-article</json:string></genre><host><title>Journal of Epidemiology and Community Health</title><language><json:string>unknown</json:string></language><issn><json:string>0143-005X</json:string></issn><eissn><json:string>1470-2738</json:string></eissn><publisherId><json:string>jech</json:string></publisherId><volume>65</volume><issue>10</issue><pages><first>941</first></pages><genre><json:string>journal</json:string></genre><subject><json:item><value>Unlocked</value></json:item></subject></host><namedEntities><unitex><date><json:string>2009</json:string><json:string>3100</json:string><json:string>the 21st century</json:string><json:string>2010-12-03</json:string><json:string>1957</json:string><json:string>5647</json:string><json:string>1918</json:string><json:string>1958</json:string><json:string>from March 2009 to February 2010</json:string><json:string>2010</json:string></date><geogName></geogName><orgName><json:string>UK Department of Health</json:string><json:string>Department of Health</json:string><json:string>Medical Research Council</json:string><json:string>U.</json:string></orgName><orgName_funder><json:string>Medical Research Council</json:string><json:string>U.</json:string></orgName_funder><orgName_provider></orgName_provider><persName><json:string>Gillian Fergie</json:string><json:string>Research</json:string><json:string>Hong Kong</json:string><json:string>Kate Hunt</json:string><json:string>Shona Hilton</json:string><json:string>Liam Donaldson</json:string><json:string>Lorna Hudson</json:string><json:string>Geoff Der</json:string><json:string>Helen Bush</json:string><json:string>Eric Chen</json:string><json:string>Newspaper</json:string><json:string>Candida Fenton</json:string><json:string>Tasnim Akhtar</json:string><json:string>Johann Roden</json:string></persName><placeName><json:string>Mexico</json:string><json:string>UK</json:string><json:string>Glasgow</json:string><json:string>Britain</json:string></placeName><ref_url><json:string>http://news.bbc.co.uk/</json:string></ref_url><ref_bibl></ref_bibl><bibl></bibl></unitex></namedEntities><ark><json:string>ark:/67375/NVC-09D5WPGC-H</json:string></ark><categories><wos><json:string>1 - social science</json:string><json:string>2 - public, environmental & occupational health</json:string></wos><scienceMetrix><json:string>1 - health sciences</json:string><json:string>2 - public health & health services</json:string><json:string>3 - epidemiology</json:string></scienceMetrix><scopus><json:string>1 - Health Sciences</json:string><json:string>2 - Medicine</json:string><json:string>3 - Public Health, Environmental and Occupational Health</json:string><json:string>1 - Health Sciences</json:string><json:string>2 - Medicine</json:string><json:string>3 - Epidemiology</json:string></scopus><inist><json:string>1 - sciences humaines et sociales</json:string></inist></categories><publicationDate>2011</publicationDate><copyrightDate>2010</copyrightDate><doi><json:string>10.1136/jech.2010.119875</json:string></doi><id>094A67724483CFDA8101BDBCBE1D9555843A5AF4</id><score>1</score><fulltext><json:item><extension>pdf</extension><original>true</original><mimetype>application/pdf</mimetype><uri>https://api.istex.fr/ark:/67375/NVC-09D5WPGC-H/fulltext.pdf</uri></json:item><json:item><extension>zip</extension><original>false</original><mimetype>application/zip</mimetype><uri>https://api.istex.fr/ark:/67375/NVC-09D5WPGC-H/bundle.zip</uri></json:item><istex:fulltextTEI uri="https://api.istex.fr/ark:/67375/NVC-09D5WPGC-H/fulltext.tei"><teiHeader><fileDesc><titleStmt><title level="a">UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?</title></titleStmt><publicationStmt><authority>ISTEX</authority><publisher scheme="https://publisher-list.data.istex.fr">BMJ Publishing Group Ltd</publisher><availability status="free"><p>Open Access</p></availability><date>2010-12-03</date></publicationStmt><notesStmt><note type="research-article" scheme="https://content-type.data.istex.fr/ark:/67375/XTP-1JC4F85T-7">research-article</note><note type="journal" scheme="https://publication-type.data.istex.fr/ark:/67375/JMC-0GLKJH51-B">journal</note></notesStmt><sourceDesc><biblStruct type="inbook"><analytic><title level="a">UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?</title><author xml:id="author-0000" corresp="yes"><persName><forename type="first">Shona</forename><surname>Hilton</surname></persName><email>s.hilton@sphsu.mrc.ac.uk</email><affiliation>MRC Social and Public Health Sciences Unit, Glasgow, UK</affiliation></author><author xml:id="author-0001"><persName><forename type="first">Kate</forename><surname>Hunt</surname></persName><affiliation>MRC Social and Public Health Sciences Unit, Glasgow, UK</affiliation></author><idno type="istex">094A67724483CFDA8101BDBCBE1D9555843A5AF4</idno><idno type="ark">ark:/67375/NVC-09D5WPGC-H</idno><idno type="DOI">10.1136/jech.2010.119875</idno><idno type="href">jech-65-941.pdf</idno><idno type="article-id">jech119875</idno><idno type="PMID">21131303</idno><idno type="local">jech;65/10/941</idno></analytic><monogr><title level="j">Journal of Epidemiology and Community Health</title><title level="j" type="abbrev">J Epidemiol Community Health</title><idno type="pISSN">0143-005X</idno><idno type="eISSN">1470-2738</idno><idno type="publisher-id">jech</idno><idno type="PublisherID-hwp">jech</idno><idno type="PublisherID-nlm-ta">J Epidemiol Community Health</idno><imprint><publisher>BMJ Publishing Group Ltd</publisher><date type="published" when="2011-10"></date><biblScope unit="volume">65</biblScope><biblScope unit="issue">10</biblScope><biblScope unit="page" from="941">941</biblScope></imprint></monogr></biblStruct></sourceDesc></fileDesc><profileDesc><creation><date>2010-12-03</date></creation><langUsage><language ident="en">en</language></langUsage><abstract><p>Background A/H1N1, more commonly referred to as swine flu, emerged in Mexico in spring 2009. It rapidly spread across the world and was classed as a global pandemic on 11 June 2009. Objective To analyse UK newsprint coverage of the swine flu pandemic. Methods Content analysis of 2374 newsprint articles published in eight UK national newspapers between 1 March 2009 and 28 February 2010. Results Newsprint coverage of the swine flu epidemic was immense. The threat from swine flu was portrayed as greatest in the spring and summer of 2009 when scientific uncertainties about the impact on the UK and global population were at their height and when swine flu cases in the UK first peaked. Thereafter the number of news articles waned, failing to mirror the October peak in flu cases as the virus failed to be as virulent as first feared. Content analysis found little evidence of the media ‘over-hyping’ the swine flu pandemic. Conclusions The news media's role as a disseminator of scientific information is particularly important in areas of risk perception. Despite a succession of health scares in recent years in which the media has been accused of exaggerating the risks and contributing to public misunderstandings of the issues, this analysis suggests that the UK newsprint reporting of swine flu in the 2009–10 outbreak was largely measured. The news media's role as disseminators of factual health information on swine flu is to be welcomed, particularly in relation to their handling and responsible reporting on scientific uncertainty.</p></abstract><textClass><keywords scheme="keyword"><list><head>keywords</head><item><term>Swine flu</term></item><item><term>A/H1N1</term></item><item><term>newspapers</term></item><item><term>content analysis</term></item><item><term>public health gen sa</term></item></list></keywords></textClass><textClass><keywords scheme="Journal Subject"><list><head>hwp-journal-coll</head><item><term>Unlocked</term></item></list></keywords></textClass></profileDesc><revisionDesc><change when="2010-12-03">Created</change><change when="2011-10">Published</change></revisionDesc></teiHeader></istex:fulltextTEI><json:item><extension>txt</extension><original>false</original><mimetype>text/plain</mimetype><uri>https://api.istex.fr/ark:/67375/NVC-09D5WPGC-H/fulltext.txt</uri></json:item></fulltext><metadata><istex:metadataXml wicri:clean="corpus bmj" wicri:toSee="no header"><istex:xmlDeclaration>version="1.0" encoding="UTF-8" standalone="no"</istex:xmlDeclaration><istex:docType PUBLIC="-//NLM//DTD Journal Archiving and Interchange DTD v2.3 20070202//EN" URI="archivearticle.dtd" name="istex:docType"></istex:docType><istex:document><article article-type="research-article"><front><journal-meta><journal-id journal-id-type="hwp">jech</journal-id><journal-id journal-id-type="nlm-ta">J Epidemiol Community Health</journal-id><journal-id journal-id-type="publisher-id">jech</journal-id><journal-title>Journal of Epidemiology and Community Health</journal-title><abbrev-journal-title abbrev-type="publisher">J Epidemiol Community Health</abbrev-journal-title><abbrev-journal-title>J Epidemiol Community Health</abbrev-journal-title><issn pub-type="ppub">0143-005X</issn><issn pub-type="epub">1470-2738</issn><publisher><publisher-name>BMJ Publishing Group Ltd</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">jech119875</article-id><article-id pub-id-type="doi">10.1136/jech.2010.119875</article-id><article-id pub-id-type="other">jech;65/10/941</article-id><article-id pub-id-type="other">jech;jech.2010.119875</article-id><article-id pub-id-type="pmid">21131303</article-id><article-id pub-id-type="other">941</article-id><article-id pub-id-type="other">jech.2010.119875</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research report</subject></subj-group><subj-group subj-group-type="hwp-journal-coll"><subject>Unlocked</subject></subj-group></article-categories><title-group><article-title>UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?</article-title></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name><surname>Hilton</surname><given-names>Shona</given-names></name></contrib><contrib contrib-type="author"><name><surname>Hunt</surname><given-names>Kate</given-names></name></contrib></contrib-group><aff>MRC Social and Public Health Sciences Unit, Glasgow, UK</aff><author-notes><corresp><label>Correspondence to</label> Shona Hilton, MRC Social and Public Health Sciences Unit, 4 Lilybank Gardens, Hillhead, Glasgow, UK; <email>s.hilton@sphsu.mrc.ac.uk</email></corresp></author-notes><pub-date pub-type="epub-original"><day>3</day><month>12</month><year>2010</year></pub-date><pub-date pub-type="ppub"><month>10</month><year>2011</year></pub-date><pub-date pub-type="epub"><day>3</day><month>12</month><year>2010</year></pub-date><volume>65</volume><volume-id pub-id-type="other">65</volume-id><volume-id pub-id-type="other">65</volume-id><issue>10</issue><issue-id pub-id-type="other">jech;65/10</issue-id><issue-id pub-id-type="other">10</issue-id><issue-id pub-id-type="other">65/10</issue-id><fpage>941</fpage><history><date date-type="accepted"><day>28</day><month>10</month><year>2010</year></date></history><permissions><copyright-statement>© 2011, Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.</copyright-statement><copyright-year>2011</copyright-year><license license-type="open-access" xlink:href="http://creativecommons.org/licenses/"><p>This is an open-access article distributed under the terms of the Creative Commons Attribution Non-commercial License, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited, the use is non commercial and is otherwise in compliance with the license. See: <ext-link ext-link-type="uri" xlink:href="http://creativecommons.org/licenses/by-nc/2.0/">http://creativecommons.org/licenses/by-nc/2.0/</ext-link> and <ext-link ext-link-type="uri" xlink:href="http://creativecommons.org/licenses/by-nc/2.0/legalcode">http://creativecommons.org/licenses/by-nc/2.0/legalcode</ext-link>.</p></license></permissions><self-uri content-type="pdf" xlink:role="full-text" xlink:href="jech-65-941.pdf"></self-uri><abstract><sec><title>Background</title><p>A/H1N1, more commonly referred to as swine flu, emerged in Mexico in spring 2009. It rapidly spread across the world and was classed as a global pandemic on 11 June 2009.</p></sec><sec><title>Objective</title><p>To analyse UK newsprint coverage of the swine flu pandemic.</p></sec><sec><title>Methods</title><p>Content analysis of 2374 newsprint articles published in eight UK national newspapers between 1 March 2009 and 28 February 2010.</p></sec><sec><title>Results</title><p>Newsprint coverage of the swine flu epidemic was immense. The threat from swine flu was portrayed as greatest in the spring and summer of 2009 when scientific uncertainties about the impact on the UK and global population were at their height and when swine flu cases in the UK first peaked. Thereafter the number of news articles waned, failing to mirror the October peak in flu cases as the virus failed to be as virulent as first feared. Content analysis found little evidence of the media ‘over-hyping’ the swine flu pandemic.</p></sec><sec><title>Conclusions</title><p>The news media's role as a disseminator of scientific information is particularly important in areas of risk perception. Despite a succession of health scares in recent years in which the media has been accused of exaggerating the risks and contributing to public misunderstandings of the issues, this analysis suggests that the UK newsprint reporting of swine flu in the 2009–10 outbreak was largely measured. The news media's role as disseminators of factual health information on swine flu is to be welcomed, particularly in relation to their handling and responsible reporting on scientific uncertainty.</p></sec></abstract><kwd-group><kwd>Swine flu</kwd><kwd>A/H1N1</kwd><kwd>newspapers</kwd><kwd>content analysis</kwd><kwd>public health gen sa</kwd></kwd-group></article-meta></front></article></istex:document></istex:metadataXml><mods version="3.6"><titleInfo><title>UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?</title></titleInfo><titleInfo type="alternative" contentType="CDATA"><title>UK newspapers' representations of the 2009–10 outbreak of swine flu: one health scare not over-hyped by the media?</title></titleInfo><name type="personal" displayLabel="corresp"><namePart type="given">Shona</namePart><namePart type="family">Hilton</namePart><affiliation>MRC Social and Public Health Sciences Unit, Glasgow, UK</affiliation><affiliation>E-mail: s.hilton@sphsu.mrc.ac.uk</affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Kate</namePart><namePart type="family">Hunt</namePart><affiliation>MRC Social and Public Health Sciences Unit, Glasgow, UK</affiliation><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre type="research-article" displayLabel="research-article" authority="ISTEX" authorityURI="https://content-type.data.istex.fr" valueURI="https://content-type.data.istex.fr/ark:/67375/XTP-1JC4F85T-7">research-article</genre><originInfo><publisher>BMJ Publishing Group Ltd</publisher><dateIssued encoding="w3cdtf">2011-10</dateIssued><dateCreated encoding="w3cdtf">2010-12-03</dateCreated><copyrightDate encoding="w3cdtf">2010</copyrightDate></originInfo><language><languageTerm type="code" authority="iso639-2b">eng</languageTerm><languageTerm type="code" authority="rfc3066">en</languageTerm></language><abstract>Background A/H1N1, more commonly referred to as swine flu, emerged in Mexico in spring 2009. It rapidly spread across the world and was classed as a global pandemic on 11 June 2009. Objective To analyse UK newsprint coverage of the swine flu pandemic. Methods Content analysis of 2374 newsprint articles published in eight UK national newspapers between 1 March 2009 and 28 February 2010. Results Newsprint coverage of the swine flu epidemic was immense. The threat from swine flu was portrayed as greatest in the spring and summer of 2009 when scientific uncertainties about the impact on the UK and global population were at their height and when swine flu cases in the UK first peaked. Thereafter the number of news articles waned, failing to mirror the October peak in flu cases as the virus failed to be as virulent as first feared. Content analysis found little evidence of the media ‘over-hyping’ the swine flu pandemic. Conclusions The news media's role as a disseminator of scientific information is particularly important in areas of risk perception. Despite a succession of health scares in recent years in which the media has been accused of exaggerating the risks and contributing to public misunderstandings of the issues, this analysis suggests that the UK newsprint reporting of swine flu in the 2009–10 outbreak was largely measured. The news media's role as disseminators of factual health information on swine flu is to be welcomed, particularly in relation to their handling and responsible reporting on scientific uncertainty.</abstract><subject><genre>keywords</genre><topic>Swine flu</topic><topic>A/H1N1</topic><topic>newspapers</topic><topic>content analysis</topic><topic>public health gen sa</topic></subject><relatedItem type="host"><titleInfo><title>Journal of Epidemiology and Community Health</title></titleInfo><titleInfo type="abbreviated"><title>J Epidemiol Community Health</title></titleInfo><genre type="journal" authority="ISTEX" authorityURI="https://publication-type.data.istex.fr" valueURI="https://publication-type.data.istex.fr/ark:/67375/JMC-0GLKJH51-B">journal</genre><subject><genre>hwp-journal-coll</genre><topic>Unlocked</topic></subject><identifier type="ISSN">0143-005X</identifier><identifier type="eISSN">1470-2738</identifier><identifier type="PublisherID">jech</identifier><identifier type="PublisherID-hwp">jech</identifier><identifier type="PublisherID-nlm-ta">J Epidemiol Community Health</identifier><part><date>2011</date><detail type="volume"><caption>vol.</caption><number>65</number></detail><detail type="issue"><caption>no.</caption><number>10</number></detail><extent unit="pages"><start>941</start></extent></part></relatedItem><identifier type="istex">094A67724483CFDA8101BDBCBE1D9555843A5AF4</identifier><identifier type="ark">ark:/67375/NVC-09D5WPGC-H</identifier><identifier type="DOI">10.1136/jech.2010.119875</identifier><identifier type="href">jech-65-941.pdf</identifier><identifier type="ArticleID">jech119875</identifier><identifier type="PMID">21131303</identifier><identifier type="local">jech;65/10/941</identifier><accessCondition type="use and reproduction" contentType="open-access">This is an open-access article distributed under the terms of the Creative Commons Attribution Non-commercial License, which permits use, distribution, and reproduction in any medium, provided the original work is properly cited, the use is non commercial and is otherwise in compliance with the license. 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