Societal Responses to Familiar Versus Unfamiliar Risk: Comparisons of Influenza and SARS in Korea
Identifieur interne : 000456 ( Istex/Corpus ); précédent : 000455; suivant : 000457Societal Responses to Familiar Versus Unfamiliar Risk: Comparisons of Influenza and SARS in Korea
Auteurs : Seonghoon Hong ; Alan CollinsSource :
- Risk Analysis [ 0272-4332 ] ; 2006-10.
English descriptors
- Teeft :
- American journal, Behavioral intentions, Chonju, Collins table, Contingent valuation question, Demographic variables, Dummy variables, Health risks, Health state, Health status, Indirect utility, Information source, Initial response, Likert scale, Medical information sources, Partial differentiation, Principal component analysis, Private sources, Public health, Reframing, Respondent, Risk analysis, Risk perception, Risk perceptions, Sars, Sars outbreak, Sars vaccination, Sars vaccine, Sarsrisk, Societal responses, Unfamiliar risk, Vaccination, Vaccination increases, Vaccination intentions, Vaccine, World health organization.
Abstract
This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short‐term improvements in vaccination rates to the detriment of long‐term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.
Url:
DOI: 10.1111/j.1539-6924.2006.00812.x
Links to Exploration step
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*Address correspondence to Seonghoon Hong, Department of Economics, Chonbuk National University, Economics, 664‐14 Duckjindong 1‐ga, Chonju, Chonbuk 561‐756, Republic of Korea; tel: 82‐63‐270‐3035; <email>shong@chonbuk.ac.kr</email>
.</correspondenceTo>
<objectNameGroup><objectName elementName="appendix">Appendix</objectName>
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</linkGroup>
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<titleGroup><title type="main">Societal Responses to Familiar Versus Unfamiliar Risk: Comparisons of Influenza and SARS in Korea</title>
<title type="shortAuthors"><b>Hong and Collins</b>
</title>
<title type="short"><b>Societal Responses to Familiar Versus Unfamiliar Risk</b>
</title>
</titleGroup>
<creators><creator creatorRole="author" xml:id="cr1" noteRef="#fn1" corresponding="yes"><personName><givenNames>Seonghoon</givenNames>
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<creator creatorRole="author" xml:id="cr2" noteRef="#fn2"><personName><givenNames>Alan</givenNames>
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<affiliationGroup><affiliation xml:id="fn1"><unparsedAffiliation>Department of Economics, Chonbuk National University, 664‐14 Duckjindong 1‐ga, Chonju, Chonbuk, South Korea.</unparsedAffiliation>
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<affiliation xml:id="fn2"><unparsedAffiliation>Division of Resource Management, West Virginia University, Morgantown, WV, USA.</unparsedAffiliation>
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<keywordGroup xml:lang="en"><keyword xml:id="k1">Contingent valuation</keyword>
<keyword xml:id="k2">reframing</keyword>
<keyword xml:id="k3">risk perception</keyword>
<keyword xml:id="k4">trust</keyword>
<keyword xml:id="k5">willingness to pay</keyword>
</keywordGroup>
<abstractGroup><abstract type="main" xml:lang="en"><p>This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short‐term improvements in vaccination rates to the detriment of long‐term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.</p>
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<abstract lang="en">This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short‐term improvements in vaccination rates to the detriment of long‐term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.</abstract>
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