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Societal Responses to Familiar Versus Unfamiliar Risk: Comparisons of Influenza and SARS in Korea

Identifieur interne : 000456 ( Istex/Corpus ); précédent : 000455; suivant : 000457

Societal Responses to Familiar Versus Unfamiliar Risk: Comparisons of Influenza and SARS in Korea

Auteurs : Seonghoon Hong ; Alan Collins

Source :

RBID : ISTEX:6689576357B4DFD95EBAFBFE1B06B5688187C10C

English descriptors

Abstract

This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short‐term improvements in vaccination rates to the detriment of long‐term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.

Url:
DOI: 10.1111/j.1539-6924.2006.00812.x

Links to Exploration step

ISTEX:6689576357B4DFD95EBAFBFE1B06B5688187C10C

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<correspondenceTo> *Address correspondence to Seonghoon Hong, Department of Economics, Chonbuk National University, Economics, 664‐14 Duckjindong 1‐ga, Chonju, Chonbuk 561‐756, Republic of Korea; tel: 82‐63‐270‐3035;
<email>shong@chonbuk.ac.kr</email>
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<title type="main">Societal Responses to Familiar Versus Unfamiliar Risk: Comparisons of Influenza and SARS in Korea</title>
<title type="shortAuthors">
<b>Hong and Collins</b>
</title>
<title type="short">
<b>Societal Responses to Familiar Versus Unfamiliar Risk</b>
</title>
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<unparsedAffiliation>Department of Economics, Chonbuk National University, 664‐14 Duckjindong 1‐ga, Chonju, Chonbuk, South Korea.</unparsedAffiliation>
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<unparsedAffiliation>Division of Resource Management, West Virginia University, Morgantown, WV, USA.</unparsedAffiliation>
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<keyword xml:id="k1">Contingent valuation</keyword>
<keyword xml:id="k2">reframing</keyword>
<keyword xml:id="k3">risk perception</keyword>
<keyword xml:id="k4">trust</keyword>
<keyword xml:id="k5">willingness to pay</keyword>
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<p>This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short‐term improvements in vaccination rates to the detriment of long‐term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.</p>
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<abstract lang="en">This study examines the connections between familiar (influenza) and unfamiliar (SARS) risks among the general public in a SARS affected society. Using a survey of 350 respondents in Chonju, we find that risk perceptions and a belief that influenza vaccination reduces the incidence of SARS explain behavioral intentions for influenza vaccination and purchase responses to a hypothetical SARS vaccine. Those respondents who believe that an influenza vaccination will very likely reduce SARS incidence have a high probability (79%) of intending to vaccinate, but a much lower WTP for a SARS vaccine than those without such a belief. This belief undoubtedly was influenced by a reframing of influenza vaccination as preventing SARS. Such reframing may lead to short‐term improvements in vaccination rates to the detriment of long‐term SARS vaccination development. When compared with a similar study in Taiwan, societal risk perceptions of SARS and WTP for a vaccine vary greatly according to the extent of a society's experience with SARS.</abstract>
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