Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Identifieur interne : 001895 ( Istex/Corpus ); précédent : 001894; suivant : 001896Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Auteurs : Ernest Yaw Tweneboah-Koduah ; Nana Owusu-FrimpongSource :
- International Journal of Nonprofit and Voluntary Sector Marketing [ 1465-4520 ] ; 2013-11.
English descriptors
- KwdEn :
- Accra, Action stage, Action stages, American journal, Andreasen, Behaviour, Behaviour change, Behavioural, Behavioural change, Behavioural control, Commercial drivers, Condom, Condom usage, Condom usage intentions, Contemplation, Contemplation stage, Copyright, Current condom usage, Education level, Education level education, Educational level, Fear appeals, Fishbein, Formal education, Ghana, Ghana aids commission, Glanz, Health behaviour, Health education, Health promotion, John wiley sons, Kotler, Level education, Love life, Maintenance stage, Marital status, Market street, Marketer, Multiple comparisons, National aids control programme, Nonprofit, Nonprofit volunt, November, Null hypothesis, People change, Precontemplation, Precontemplation stage, Preparation stage, Preparation stages, Prochaska, Programme, Public health, Redding, Sect, Significance level, Significant difference, Social marketers, Social marketing, Social marketing interventions, Specific behaviours, Target audience, Taxi drivers, Taxi trotro trotro, Termination stage, Total taxi trotro, Transtheoretical, Transtheoretical model, Trotro, Trotro drivers, Various stages, Volunt.
- Teeft :
- Accra, Action stage, Action stages, American journal, Andreasen, Behaviour, Behaviour change, Behavioural, Behavioural change, Behavioural control, Commercial drivers, Condom, Condom usage, Condom usage intentions, Contemplation, Contemplation stage, Copyright, Current condom usage, Education level, Education level education, Educational level, Fear appeals, Fishbein, Formal education, Ghana, Ghana aids commission, Glanz, Health behaviour, Health education, Health promotion, John wiley sons, Kotler, Level education, Love life, Maintenance stage, Marital status, Market street, Marketer, Multiple comparisons, National aids control programme, Nonprofit, Nonprofit volunt, November, Null hypothesis, People change, Precontemplation, Precontemplation stage, Preparation stage, Preparation stages, Prochaska, Programme, Public health, Redding, Sect, Significance level, Significant difference, Social marketers, Social marketing, Social marketing interventions, Specific behaviours, Target audience, Taxi drivers, Taxi trotro trotro, Termination stage, Total taxi trotro, Transtheoretical, Transtheoretical model, Trotro, Trotro drivers, Various stages, Volunt.
Abstract
This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations. Copyright © 2013 John Wiley & Sons, Ltd.
Url:
DOI: 10.1002/nvsm.1470
Links to Exploration step
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<correspondenceTo><lineatedText><line>Correspondence to: Ernest Yaw Tweneboah‐Koduah, University of Ghana Business School, Department of Marketing, Accra, Ghana.</line>
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<contentMeta><titleGroup><title type="main">Social marketing on AIDS: using Transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana</title>
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<abstractGroup><abstract type="main"><p><list style="bulleted"><listItem>This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations.</listItem>
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<p>Copyright © 2013 John Wiley & Sons, Ltd.</p>
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<abstract>This is an exploratory research to utilise the Transtheoretical model to assess condom usage intentions among commercial drivers in Ghana. A convenience‐based non‐probability sampling method was employed, and a face‐to‐face questionnaire was administered on 132 commercial drivers in Accra. The analysis of variance and one sample t‐test statistical method was employed to establish relationship between variables based on the Transtheoretical model. The result reveals that over 71.9% of commercial drivers are at precontemplation, contemplation and preparation stages. This means that most commercial drivers interviewed have not yet taken action to use condoms to protect themselves against HIV/AIDS. The findings of the study constitute a series of marketing ideas, useful in decision making with social marketing organisations. Copyright © 2013 John Wiley & Sons, Ltd.</abstract>
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