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Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages.

Identifieur interne : 000170 ( Main/Corpus ); précédent : 000169; suivant : 000171

Preaching to the choir? The influence of personal relevance on the effects of gain- and loss-framed health-promoting messages.

Auteurs : Jonathan Van T Riet ; Rob Ruiter ; Hein De Vries

Source :

RBID : pubmed:22021274

English descriptors

Abstract

This article examines the moderating influence of personal relevance on the persuasive effects of gain- and loss-framed messages. We assessed current behaviour as a proxy for personal relevance, provided 169 participants with gain- and loss-framed messages advocating skin self-examination (SSE) and assessed intention to engage in SSE as the outcome measure. The results showed that loss-framed information was more persuasive than gain-framed information, but only for low-relevance participants. This suggests that loss-framed information might be mainly effective for recipients who need little persuading and, in fact, runs the risk of 'preaching to the choir'.

DOI: 10.1177/1359105311421047
PubMed: 22021274

Links to Exploration step

pubmed:22021274

Le document en format XML

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