PandemieGrippaleV1, Hal, Curation, bibRecord, 000061

Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective.

Identifieur interne : 000061 ( Hal/Curation ); précédent : 000060; suivant : 000062

Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective.

Auteurs : Alexandre Coutant [France] ; Valérie-Inès De La Ville [France] ; Malene Gram [Danemark] ; Nathalie Boireau-Ducept [France]

Source :

RBID : Hal:hal-00742971

Abstract

Industrialisation of foods, the obesity pandemic and inadequate information available about food highlight the risks in modern food products. This explorative and qualitative paper creates a theoretical framework for understanding anxiety, food and advertising in the promotion of children's products and to explore how anxieties relating to children and food are dealt with in advertisements aimed at global markets. The analysis is based on a collection of 175 advertisements for the Danonino brand between 2001 and 2007 broadcast in six European countries. Results show that anxieties are at play in various ways in the "motherchild " relationship with regard to food, and that anxiety is enacted differently according to specific cultural backgrounds.

Url:

https://hal.archives-ouvertes.fr/hal-00742971

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Le document en format XML

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              <date type="whenProduced">2009-03-26</date>
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              <name key="127175">                <persName>                  <forename>Alexandre</forename>
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                <email type="domain">uqam.ca</email>
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            <idno type="halRefHtml">4th International Research Days on Marketing Communications : Marketing Communications in a Hypermodern Society, Mar 2009, Aarhus, Denmark. pp.17-32</idno>
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            <idno type="stamp" n="UNIV-POITIERS">Université de Poitiers</idno>
            <idno type="stamp" n="SHS">Sciences de l'Homme et de la Société</idno>
            <idno type="stamp" n="SIC">archiveSIC</idno>
            <idno type="stamp" n="UNIV-ROCHELLE">Université de La Rochelle</idno>
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          <sourceDesc>            <biblStruct>              <analytic>                <title xml:lang="en">Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective.</title>
                <author role="aut">                  <persName>                    <forename type="first">Alexandre</forename>
                    <surname>Coutant</surname>
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                  <idno type="halauthorid">87016</idno>
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                <author role="aut">                  <persName>                    <forename type="first">Valérie-Inès</forename>
                    <surname>De La Ville</surname>
                  </persName>
                  <email type="md5">e7693572df816f16c1da7166ab53556c</email>
                  <email type="domain">univ-poitiers.fr</email>
                  <idno type="idhal" notation="string">valerie-ines-de-la-ville</idno>
                  <idno type="idhal" notation="numeric">15799</idno>
                  <idno type="halauthorid">133429</idno>
                  <idno type="IdRef">https://www.idref.fr/068780923</idno>
                  <affiliation ref="#struct-159255"></affiliation>
                </author>
                <author role="aut">                  <persName>                    <forename type="first">Malene</forename>
                    <surname>Gram</surname>
                  </persName>
                  <idno type="halauthorid">773799</idno>
                  <affiliation ref="#struct-205271"></affiliation>
                </author>
                <author role="aut">                  <persName>                    <forename type="first">Nathalie</forename>
                    <surname>Boireau-Ducept</surname>
                  </persName>
                  <idno type="halauthorid">318037</idno>
                  <affiliation ref="#struct-51299"></affiliation>
                </author>
              </analytic>
              <monogr>                <title level="m">4th International Research Days on Marketing Communications : Marketing Communications in a Hypermodern Society. Preliminary papers</title>
                <meeting>                  <title>4th International Research Days on Marketing Communications : Marketing Communications in a Hypermodern Society</title>
                  <date type="start">2009-03-26</date>
                  <date type="end">2009-03-27</date>
                  <settlement>Aarhus</settlement>
                  <country key="DK">Denmark</country>
                </meeting>
                <imprint>                  <biblScope unit="pp">17-32</biblScope>
                  <date type="datePub">2009-03-26</date>
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            <abstract xml:lang="en">              <p>Industrialisation of foods, the obesity pandemic and inadequate information available about food highlight the risks in modern food products. This explorative and qualitative paper creates a theoretical framework for understanding anxiety, food and advertising in the promotion of children's products and to explore how anxieties relating to children and food are dealt with in advertisements aimed at global markets. The analysis is based on a collection of 175 advertisements for the Danonino brand between 2001 and 2007 broadcast in six European countries. Results show that anxieties are at play in various ways in the "motherchild " relationship with regard to food, and that anxiety is enacted differently according to specific cultural backgrounds.</p>
            </abstract>
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Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective.

Anxieties in modern society related to food and advertising. An exploratory study of the Danonino brand in a cross-cultural perspective.

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