The Potential Role of Social Media Platforms in Community Awareness of Antibiotic Use in the Gulf Cooperation Council States: Luxury or Necessity?
Identifieur interne : 001319 ( PubMed/Checkpoint ); précédent : 001318; suivant : 001320The Potential Role of Social Media Platforms in Community Awareness of Antibiotic Use in the Gulf Cooperation Council States: Luxury or Necessity?
Auteurs : Hosam Mamoon Zowawi [Australie] ; Malak Abedalthagafi ; Florie A. Mar ; Turki Almalki ; Abdullah H. Kutbi ; Tiffany Harris-Brown ; Stephan Harbarth ; Hanan H. Balkhy ; David L. Paterson ; Rihab Abdalazez HasanainSource :
- Journal of medical Internet research [ 1438-8871 ] ; 2015.
Descripteurs français
- KwdFr :
- MESH :
- usage thérapeutique : Antibactériens.
- Humains, Moyen Orient, Médias sociaux, Promotion de la santé.
English descriptors
- KwdEn :
- MESH :
- chemical , therapeutic use : Anti-Bacterial Agents.
- statistics & numerical data : Health Promotion, Social Media.
- Humans, Middle East.
Abstract
The increasing emergence and spread of antimicrobial resistance (AMR) is a serious public health issue. Increasing the awareness of the general public about appropriate antibiotic use is a key factor for combating this issue. Several public media campaigns worldwide have been launched; however, such campaigns can be costly and the outcomes are variable and difficult to assess. Social media platforms, including Twitter, Facebook, and YouTube, are now frequently utilized to address health-related issues. In many geographical locations, such as the countries of the Gulf Cooperation Council (GCC) States (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain), these platforms are becoming increasingly popular. The socioeconomic status of the GCC states and their reliable communication and networking infrastructure has allowed the penetration and scalability of these platforms in the region. This might explain why the Saudi Ministry of Health is using social media platforms alongside various other media platforms in a large-scale public awareness campaign to educate at-risk communities about the recently emerged Middle East respiratory syndrome coronavirus (MERS-CoV). This paper discusses the potential for using social media tools as cost-efficient and mass education platforms to raise awareness of appropriate antibiotic use in the general public and in the medical communities of the Arabian Peninsula.
DOI: 10.2196/jmir.3891
PubMed: 26471079
Affiliations:
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pubmed:26471079Le document en format XML
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<front><div type="abstract" xml:lang="en">The increasing emergence and spread of antimicrobial resistance (AMR) is a serious public health issue. Increasing the awareness of the general public about appropriate antibiotic use is a key factor for combating this issue. Several public media campaigns worldwide have been launched; however, such campaigns can be costly and the outcomes are variable and difficult to assess. Social media platforms, including Twitter, Facebook, and YouTube, are now frequently utilized to address health-related issues. In many geographical locations, such as the countries of the Gulf Cooperation Council (GCC) States (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar, and Bahrain), these platforms are becoming increasingly popular. The socioeconomic status of the GCC states and their reliable communication and networking infrastructure has allowed the penetration and scalability of these platforms in the region. This might explain why the Saudi Ministry of Health is using social media platforms alongside various other media platforms in a large-scale public awareness campaign to educate at-risk communities about the recently emerged Middle East respiratory syndrome coronavirus (MERS-CoV). This paper discusses the potential for using social media tools as cost-efficient and mass education platforms to raise awareness of appropriate antibiotic use in the general public and in the medical communities of the Arabian Peninsula. </div>
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<affiliations><list><country><li>Australie</li>
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<name sortKey="Almalki, Turki" sort="Almalki, Turki" uniqKey="Almalki T" first="Turki" last="Almalki">Turki Almalki</name>
<name sortKey="Balkhy, Hanan H" sort="Balkhy, Hanan H" uniqKey="Balkhy H" first="Hanan H" last="Balkhy">Hanan H. Balkhy</name>
<name sortKey="Harbarth, Stephan" sort="Harbarth, Stephan" uniqKey="Harbarth S" first="Stephan" last="Harbarth">Stephan Harbarth</name>
<name sortKey="Harris Brown, Tiffany" sort="Harris Brown, Tiffany" uniqKey="Harris Brown T" first="Tiffany" last="Harris-Brown">Tiffany Harris-Brown</name>
<name sortKey="Hasanain, Rihab Abdalazez" sort="Hasanain, Rihab Abdalazez" uniqKey="Hasanain R" first="Rihab Abdalazez" last="Hasanain">Rihab Abdalazez Hasanain</name>
<name sortKey="Kutbi, Abdullah H" sort="Kutbi, Abdullah H" uniqKey="Kutbi A" first="Abdullah H" last="Kutbi">Abdullah H. Kutbi</name>
<name sortKey="Mar, Florie A" sort="Mar, Florie A" uniqKey="Mar F" first="Florie A" last="Mar">Florie A. Mar</name>
<name sortKey="Paterson, David L" sort="Paterson, David L" uniqKey="Paterson D" first="David L" last="Paterson">David L. Paterson</name>
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<country name="Australie"><noRegion><name sortKey="Zowawi, Hosam Mamoon" sort="Zowawi, Hosam Mamoon" uniqKey="Zowawi H" first="Hosam Mamoon" last="Zowawi">Hosam Mamoon Zowawi</name>
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