When pictures waste a thousand words: analysis of the 2009 H1N1 pandemic on television news.
Identifieur interne : 000327 ( Main/Exploration ); précédent : 000326; suivant : 000328When pictures waste a thousand words: analysis of the 2009 H1N1 pandemic on television news.
Auteurs : Westerly Luth [Canada] ; Cindy Jardine ; Tania BubelaSource :
- PloS one [ 1932-6203 ] ; 2013.
Descripteurs français
- KwdFr :
- MESH :
English descriptors
- KwdEn :
- MESH :
- geographic , epidemiology : Alberta.
- epidemiology : Influenza, Human.
- methods : Public Health.
- Consumer Health Information, Humans, Influenza A Virus, H1N1 Subtype, Information Dissemination, Interviews as Topic, Pandemics, Television.
Abstract
OBJECTIVES
Effective communication by public health agencies during a pandemic promotes the adoption of recommended health behaviours. However, more information is not always the solution. Rather, attention must be paid to how information is communicated. Our study examines the television news, which combines video and audio content. We analyse (1) the content of television news about the H1N1 pandemic and vaccination campaign in Alberta, Canada; (2) the extent to which television news content conveyed key public health agency messages; (3) the extent of discrepancies in audio versus visual content.
METHODS
We searched for "swine flu" and "H1N1" in local English news broadcasts from the CTV online video archive. We coded the audio and visual content of 47 news clips during the peak period of coverage from April to November 2009 and identified discrepancies between audio and visual content.
RESULTS
The dominant themes on CTV news were the vaccination rollout, vaccine shortages, long line-ups (queues) at vaccination clinics and defensive responses by public health officials. There were discrepancies in the priority groups identified by the provincial health agency (Alberta Health and Wellness) and television news coverage as well as discrepancies between audio and visual content of news clips. Public health officials were presented in official settings rather than as public health practitioners.
CONCLUSION
The news footage did not match the main public health messages about risk levels and priority groups. Public health agencies lost control of their message as the media focused on failures in the rollout of the vaccination campaign. Spokespeople can enhance their local credibility by emphasizing their role as public health practitioners. Public health agencies need to learn from the H1N1 pandemic so that future television communications do not add to public confusion, demonstrate bureaucratic ineffectiveness and contribute to low vaccination rates.
DOI: 10.1371/journal.pone.0064070
PubMed: 23691150
PubMed Central: PMC3656930
Affiliations:
Links toward previous steps (curation, corpus...)
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Human</term></keywords><keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Public Health</term></keywords><keywords scheme="MESH" qualifier="méthodes" xml:lang="fr"><term>Santé publique</term></keywords><keywords scheme="MESH" qualifier="épidémiologie" xml:lang="fr"><term>Alberta</term><term>Grippe humaine</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Consumer Health Information</term><term>Humans</term><term>Influenza A Virus, H1N1 Subtype</term><term>Information Dissemination</term><term>Interviews as Topic</term><term>Pandemics</term><term>Television</term></keywords><keywords scheme="MESH" xml:lang="fr"><term>Diffusion de l'information</term><term>Entretiens comme sujet</term><term>Humains</term><term>Information en santé des consommateurs</term><term>Pandémies</term><term>Sous-type H1N1 du virus de la grippe A</term><term>Télévision</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en"><p><b>OBJECTIVES</b></p><p>Effective communication by public health agencies during a pandemic promotes the adoption of recommended health behaviours. However, more information is not always the solution. Rather, attention must be paid to how information is communicated. Our study examines the television news, which combines video and audio content. We analyse (1) the content of television news about the H1N1 pandemic and vaccination campaign in Alberta, Canada; (2) the extent to which television news content conveyed key public health agency messages; (3) the extent of discrepancies in audio versus visual content.</p></div><div type="abstract" xml:lang="en"><p><b>METHODS</b></p><p>We searched for "swine flu" and "H1N1" in local English news broadcasts from the CTV online video archive. We coded the audio and visual content of 47 news clips during the peak period of coverage from April to November 2009 and identified discrepancies between audio and visual content.</p></div><div type="abstract" xml:lang="en"><p><b>RESULTS</b></p><p>The dominant themes on CTV news were the vaccination rollout, vaccine shortages, long line-ups (queues) at vaccination clinics and defensive responses by public health officials. There were discrepancies in the priority groups identified by the provincial health agency (Alberta Health and Wellness) and television news coverage as well as discrepancies between audio and visual content of news clips. Public health officials were presented in official settings rather than as public health practitioners.</p></div><div type="abstract" xml:lang="en"><p><b>CONCLUSION</b></p><p>The news footage did not match the main public health messages about risk levels and priority groups. Public health agencies lost control of their message as the media focused on failures in the rollout of the vaccination campaign. Spokespeople can enhance their local credibility by emphasizing their role as public health practitioners. Public health agencies need to learn from the H1N1 pandemic so that future television communications do not add to public confusion, demonstrate bureaucratic ineffectiveness and contribute to low vaccination rates.</p></div></front></TEI><pubmed><MedlineCitation Status="MEDLINE" Owner="NLM"><PMID Version="1">23691150</PMID><DateCompleted><Year>2013</Year><Month>12</Month><Day>16</Day></DateCompleted><DateRevised><Year>2020</Year><Month>03</Month><Day>05</Day></DateRevised><Article PubModel="Electronic-Print"><Journal><ISSN IssnType="Electronic">1932-6203</ISSN><JournalIssue CitedMedium="Internet"><Volume>8</Volume><Issue>5</Issue><PubDate><Year>2013</Year></PubDate></JournalIssue><Title>PloS one</Title><ISOAbbreviation>PLoS ONE</ISOAbbreviation></Journal><ArticleTitle>When pictures waste a thousand words: analysis of the 2009 H1N1 pandemic on television news.</ArticleTitle><Pagination><MedlinePgn>e64070</MedlinePgn></Pagination><ELocationID EIdType="doi" ValidYN="Y">10.1371/journal.pone.0064070</ELocationID><Abstract><AbstractText Label="OBJECTIVES" NlmCategory="OBJECTIVE">Effective communication by public health agencies during a pandemic promotes the adoption of recommended health behaviours. However, more information is not always the solution. Rather, attention must be paid to how information is communicated. Our study examines the television news, which combines video and audio content. We analyse (1) the content of television news about the H1N1 pandemic and vaccination campaign in Alberta, Canada; (2) the extent to which television news content conveyed key public health agency messages; (3) the extent of discrepancies in audio versus visual content.</AbstractText><AbstractText Label="METHODS" NlmCategory="METHODS">We searched for "swine flu" and "H1N1" in local English news broadcasts from the CTV online video archive. We coded the audio and visual content of 47 news clips during the peak period of coverage from April to November 2009 and identified discrepancies between audio and visual content.</AbstractText><AbstractText Label="RESULTS" NlmCategory="RESULTS">The dominant themes on CTV news were the vaccination rollout, vaccine shortages, long line-ups (queues) at vaccination clinics and defensive responses by public health officials. There were discrepancies in the priority groups identified by the provincial health agency (Alberta Health and Wellness) and television news coverage as well as discrepancies between audio and visual content of news clips. Public health officials were presented in official settings rather than as public health practitioners.</AbstractText><AbstractText Label="CONCLUSION" NlmCategory="CONCLUSIONS">The news footage did not match the main public health messages about risk levels and priority groups. Public health agencies lost control of their message as the media focused on failures in the rollout of the vaccination campaign. Spokespeople can enhance their local credibility by emphasizing their role as public health practitioners. 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