Representative marketing‐oriented study on implants in the Austrian population. II. Implant acceptance, patient‐perceived cost and patient satisfaction
Identifieur interne : 007083 ( Istex/Corpus ); précédent : 007082; suivant : 007084Representative marketing‐oriented study on implants in the Austrian population. II. Implant acceptance, patient‐perceived cost and patient satisfaction
Auteurs : Gabor Tepper ; Robert Haas ; Georg Mailath ; Christoph Teller ; Thomas Bernhart ; Gabriel Monov ; Georg WatzekSource :
- Clinical Oral Implants Research [ 0905-7161 ] ; 2003-10.
English descriptors
- KwdEn :
- Acta odontologica scandinavica, Austria, Austrian population, Bracket, Business administration, Clin, Community dentistry, Complete dentures, Complex nature, Dental care, Dental implants, Dental school, Dental schools, Dental status, Dentistry, Denture, Edentulous finns, Esthetic appearance, Esthetic outcome, Gabor, Gabor tepper, Gabriel monov, General attitude, Georg mailath, Georg watzek, German study, High satisfaction rates, Higher income brackets, Highest income bracket, Impl, Implant, Implant acceptance, Implant dentists, Implant interface, Implant system, Implant treatment, Implantes, Implantology, Implants research, Important data, International journal, Interviewee, Kotler bliemel, Lowest income bracket, Marketing research, Masticatory function, Maxillofacial implants, Model case, More teeth, Negative experiences, Oral impl, Oral implantology, Oral surgery, Patient information, Patient satisfaction, Present study, Private households, Prosthetic dentistry, Prosthodontic, Prosthodontic rehabilitation, Public awareness, Recent study, Removable dentures, Restorative dentistry, Rise holst, Robert haas, Rural communities, Satisfaction rates, Service input, Sick security agencies, Statistik austria, Subjective need, Swedish population, Swedish study, Tepper, Thomas bernhart, Uber, Urban residence, Vienna university.
- Teeft :
- Acta odontologica scandinavica, Austria, Austrian population, Bracket, Business administration, Clin, Community dentistry, Complete dentures, Complex nature, Dental care, Dental implants, Dental school, Dental schools, Dental status, Dentistry, Denture, Edentulous finns, Esthetic appearance, Esthetic outcome, Gabor, Gabor tepper, Gabriel monov, General attitude, Georg mailath, Georg watzek, German study, High satisfaction rates, Higher income brackets, Highest income bracket, Impl, Implant, Implant acceptance, Implant dentists, Implant interface, Implant system, Implant treatment, Implantes, Implantology, Implants research, Important data, International journal, Interviewee, Kotler bliemel, Lowest income bracket, Marketing research, Masticatory function, Maxillofacial implants, Model case, More teeth, Negative experiences, Oral impl, Oral implantology, Oral surgery, Patient information, Patient satisfaction, Present study, Private households, Prosthetic dentistry, Prosthodontic, Prosthodontic rehabilitation, Public awareness, Recent study, Removable dentures, Restorative dentistry, Rise holst, Robert haas, Rural communities, Satisfaction rates, Service input, Sick security agencies, Statistik austria, Subjective need, Swedish population, Swedish study, Tepper, Thomas bernhart, Uber, Urban residence, Vienna university.
Abstract
Abstract: Oral implantology is an established subspecialty of restorative dental and oral surgery. While an extensive body of evidence on the fundamentals of osseointegration and associated factors has been published, marketing‐oriented analyses based on representative public opinion polls of implant acceptance, patient‐perceived cost and patient satisfaction are scarce. In this study, an attempt was made to address these points by questioning a representative sample of 1000 adults in the household setting.
Url:
DOI: 10.1034/j.1600-0501.2003.00917.x
Links to Exploration step
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<front><div type="abstract">Abstract: Oral implantology is an established subspecialty of restorative dental and oral surgery. While an extensive body of evidence on the fundamentals of osseointegration and associated factors has been published, marketing‐oriented analyses based on representative public opinion polls of implant acceptance, patient‐perceived cost and patient satisfaction are scarce. In this study, an attempt was made to address these points by questioning a representative sample of 1000 adults in the household setting.</div>
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<abstract>Abstract: Oral implantology is an established subspecialty of restorative dental and oral surgery. While an extensive body of evidence on the fundamentals of osseointegration and associated factors has been published, marketing‐oriented analyses based on representative public opinion polls of implant acceptance, patient‐perceived cost and patient satisfaction are scarce. In this study, an attempt was made to address these points by questioning a representative sample of 1000 adults in the household setting.</abstract>
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<profileDesc><abstract xml:lang="en" style="main"><p><hi rend="bold">Abstract: </hi>
Oral implantology is an established subspecialty of restorative dental and oral surgery. While an extensive body of evidence on the fundamentals of osseointegration and associated factors has been published, marketing‐oriented analyses based on representative public opinion polls of implant acceptance, patient‐perceived cost and patient satisfaction are scarce. In this study, an attempt was made to address these points by questioning a representative sample of 1000 adults in the household setting.</p>
<p>The interviewees were presented with 14 questions. Of those familiar with implants as one of the treatment alternatives, 61% reported they would accept implants if the need arose. Implant acceptance was highest among males and interviewees below the age of 30 years. The interest in implants increased with increasing family incomes. Four percent of those questioned already had implants. Twenty‐five percent knew someone who had undergone implant treatment. All those questioned found implant‐supported rehabilitation to be very expensive. Many of them blamed the dentists for the high cost. One detail was particularly evident: satisfaction among implanted patients was clearly higher than satisfaction rates perceived by them from what they were told about implants by others. First‐hand experiences with implants proved to be less biased than reported second‐hand information.</p>
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<abstract xml:lang="fr" style="main"><head>Résumé</head>
<p>L'implantologie buccale est une technique appliquée dans certaines spécialités de médecine dentaire. Tandis que la proportion d'évidences s'accroît en ce qui concerne la recherche sur l'ostéoïntégration et les facteurs associés, les analyses orientées sur le marketing et l'opinion du public sur l'acceptation de l'implant, le prix et la satisfaction se font rares. Cette étude a été réalisée pour analyser ces différents points via un échantillon de 1 000 adultes. Les interviewés ont répondu à quatorze questions. De ceux qui étaient familiers à l'idée que les implants pouvaient être une alternative au traitement, 61 % ont répondu qu'ils pourraient si nécessaire y recourir. L'acceptation de l'implant était plus importante chez les hommes et les personnes âgées de moins de trente ans. L'intérêt à propos des implants augmentait parallèlement aux revenus de la famille. Quatre pour cent des personnes étaient déjà porteurs d'implants. Vingt‐cinq pour cent connaîssaient une personne ayant subi un traitement d'implant buccal. Parmi toutes les personnes interrogées, la réhabilitation sur implants semblait trop chère. Beaucoup d'entre‐eux rejetaient la responsabilité des prix trop élevés sur les dentistes. Un détail était particulièrement évident : la satisfaction parmi les patients possèdant des implants était clairement plus importante que le taux de satisfaction perçu par ceux n'en portant pas mais ayant reçu l'information par d'autres personnes. L'expérience personnelle était moins déformée que celle obtenue de manière indirecte.</p>
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<abstract xml:lang="de" style="main"><head>Zusammenfassung</head>
<p>Die orale Implantologie ist eine etablierte Subspezialität der restaurativen Zahnmedizin und der Oralchirurgie. Während extensive Evidenz über die Grundlagen der Osseointegration und der assoziierten Faktoren publiziert worden ist, sind marketing‐orientierte Analysen basierend auf repräsentativen Meinungsumfragen über die Akzeptanz von Implantaten, über die von Patienten empfundenen Kosten und über die Patientenzufriedenheit rar. In dieser Studie wird der Versuch unternommen, diese Punkte mit Hilfe einer Befragung einer repräsentativen Gruppe von 1000 Erwachsenen anzusprechen. Den Befragten wurden 14 Fragen gestellt. Von denen, welche über Implantate als Behandlungsalternative Bescheid wussten, gaben 61% an, sie würden Implantate bei sich akzeptieren, falls die Notwendigkeit dafür besteht. Die Akzeptanz von Implantaten war bei Männern und Befragten unter 30 Jahren am grössten. Das Interesse an Implantaten nahm mit zunehmendem Familieneinkommen zu. Vier Prozent der Befragten hatten bereits Implantate. Fünfundzwanzig Prozent kannten jemanden, der sich einer Implantation unterzogen hat. Alle Befragten empfanden Implantatversorgungen zu kostspielig. Viele davon fanden, der Zahnarzt sei schuld an den hohen Kosten. Ein Detail war von besonderem Interesse: Die Zufriedenheit bei mit Implantaten versorgten Patienten war deutlich grösser als die von anderen Leuten empfundene Zufriedenheit, welche über Implantatversorgung von anderen gehört haben. Erfahrungen mit Implantaten aus erster Hand waren mit weniger Vorurteilen behaftet als Informationen aus zweiter Hand, über die berichtet wurde.</p>
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<abstract xml:lang="es" style="main"><head>Resumen</head>
<p>La implantología oral es una subespecialidad establecida de restauración dental y cirugía oral. Mientras que se ha publicado una gran cantidad de evidencias sobre los fundamentos de la osteointegración y factores asociados, los análisis orientados al marketing basados en encuestas representativas de la opinión pública sobre aceptación de los implantes, costo percibido por el paciente y satisfacción del paciente son escasos. En este estudio se hizo un intento de dirigir estos puntos encuestando una muestra representativa de 1000 adultos en su hogar.</p>
<p>A los entrevistados se les presentaron 14 preguntas. De aquellos familiarizados con los implantes como una de las alternativas de tratamiento, el 61% respondió que aceptarían los implantes llegada la necesidad. La aceptación de los implantes fue mayor en varones y entrevistados menores de 30 años. El interés en los implantes creció con ingresos familiares crecientes. El 4% de los encuestados ya tenían implantes. El 25% conocía a alguien que se había sometido a tratamiento de implantes. Todos los encuestados encontraron la rehabilitación con implantes demasiado cara. Muchos de ellos culparon a los dentistas del alto costo. Un detalle fue particularmente evidente: La satisfacción entre los pacientes implantados fue claramente mas alta que los índices de satisfacción percibidos por ellos de lo que se les dijo sobre los implantes por otros. Las experiencias de primera mano con implantes demostraron ser menos viciadas que las informaciones reportadas de segunda mano.</p>
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<correspondenceTo><b>Correspondence to:</b>
<i>Gabor Tepper</i>
Department of Oral Surgery, Dental School of the University of Vienna, Austria
Waehringerstrasse 25A
A‐1090 Vienna, Austria
Tel: +43 1 4277 67011
Fax: +43 1 4277 67019
e‐mail: <email normalForm="gabor.tepper@univie.ac.at">gabor.tepper@univie.ac.at</email>
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Accepted 24 June 2002</unparsedEditorialHistory>
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<abstractGroup><abstract type="main" xml:lang="en"><p><b>Abstract: </b>
Oral implantology is an established subspecialty of restorative dental and oral surgery. While an extensive body of evidence on the fundamentals of osseointegration and associated factors has been published, marketing‐oriented analyses based on representative public opinion polls of implant acceptance, patient‐perceived cost and patient satisfaction are scarce. In this study, an attempt was made to address these points by questioning a representative sample of 1000 adults in the household setting.</p>
<p>The interviewees were presented with 14 questions. Of those familiar with implants as one of the treatment alternatives, 61% reported they would accept implants if the need arose. Implant acceptance was highest among males and interviewees below the age of 30 years. The interest in implants increased with increasing family incomes. Four percent of those questioned already had implants. Twenty‐five percent knew someone who had undergone implant treatment. All those questioned found implant‐supported rehabilitation to be very expensive. Many of them blamed the dentists for the high cost. One detail was particularly evident: satisfaction among implanted patients was clearly higher than satisfaction rates perceived by them from what they were told about implants by others. First‐hand experiences with implants proved to be less biased than reported second‐hand information.</p>
<!--
To cite this article:
Tepper G, Haas R, Mailath G, Teller C, Bernhart T, Monov G, Watzek G. Representative marketing-oriented study on implants in the austrian population. II. implant acceptance, patient-perceived cost and patient satisfaction.
Clin. Oral Impl. Res, 14, 2003; 634–642
--></abstract>
<abstract type="main" xml:lang="fr"><title type="main">Résumé</title>
<p>L'implantologie buccale est une technique appliquée dans certaines spécialités de médecine dentaire. Tandis que la proportion d'évidences s'accroît en ce qui concerne la recherche sur l'ostéoïntégration et les facteurs associés, les analyses orientées sur le marketing et l'opinion du public sur l'acceptation de l'implant, le prix et la satisfaction se font rares. Cette étude a été réalisée pour analyser ces différents points via un échantillon de 1 000 adultes. Les interviewés ont répondu à quatorze questions. De ceux qui étaient familiers à l'idée que les implants pouvaient être une alternative au traitement, 61 % ont répondu qu'ils pourraient si nécessaire y recourir. L'acceptation de l'implant était plus importante chez les hommes et les personnes âgées de moins de trente ans. L'intérêt à propos des implants augmentait parallèlement aux revenus de la famille. Quatre pour cent des personnes étaient déjà porteurs d'implants. Vingt‐cinq pour cent connaîssaient une personne ayant subi un traitement d'implant buccal. Parmi toutes les personnes interrogées, la réhabilitation sur implants semblait trop chère. Beaucoup d'entre‐eux rejetaient la responsabilité des prix trop élevés sur les dentistes. Un détail était particulièrement évident : la satisfaction parmi les patients possèdant des implants était clairement plus importante que le taux de satisfaction perçu par ceux n'en portant pas mais ayant reçu l'information par d'autres personnes. L'expérience personnelle était moins déformée que celle obtenue de manière indirecte.</p>
</abstract>
<abstract type="main" xml:lang="de"><title type="main">Zusammenfassung</title>
<p>Die orale Implantologie ist eine etablierte Subspezialität der restaurativen Zahnmedizin und der Oralchirurgie. Während extensive Evidenz über die Grundlagen der Osseointegration und der assoziierten Faktoren publiziert worden ist, sind marketing‐orientierte Analysen basierend auf repräsentativen Meinungsumfragen über die Akzeptanz von Implantaten, über die von Patienten empfundenen Kosten und über die Patientenzufriedenheit rar. In dieser Studie wird der Versuch unternommen, diese Punkte mit Hilfe einer Befragung einer repräsentativen Gruppe von 1000 Erwachsenen anzusprechen. Den Befragten wurden 14 Fragen gestellt. Von denen, welche über Implantate als Behandlungsalternative Bescheid wussten, gaben 61% an, sie würden Implantate bei sich akzeptieren, falls die Notwendigkeit dafür besteht. Die Akzeptanz von Implantaten war bei Männern und Befragten unter 30 Jahren am grössten. Das Interesse an Implantaten nahm mit zunehmendem Familieneinkommen zu. Vier Prozent der Befragten hatten bereits Implantate. Fünfundzwanzig Prozent kannten jemanden, der sich einer Implantation unterzogen hat. Alle Befragten empfanden Implantatversorgungen zu kostspielig. Viele davon fanden, der Zahnarzt sei schuld an den hohen Kosten. Ein Detail war von besonderem Interesse: Die Zufriedenheit bei mit Implantaten versorgten Patienten war deutlich grösser als die von anderen Leuten empfundene Zufriedenheit, welche über Implantatversorgung von anderen gehört haben. Erfahrungen mit Implantaten aus erster Hand waren mit weniger Vorurteilen behaftet als Informationen aus zweiter Hand, über die berichtet wurde.</p>
</abstract>
<abstract type="main" xml:lang="es"><title type="main">Resumen</title>
<p>La implantología oral es una subespecialidad establecida de restauración dental y cirugía oral. Mientras que se ha publicado una gran cantidad de evidencias sobre los fundamentos de la osteointegración y factores asociados, los análisis orientados al marketing basados en encuestas representativas de la opinión pública sobre aceptación de los implantes, costo percibido por el paciente y satisfacción del paciente son escasos. En este estudio se hizo un intento de dirigir estos puntos encuestando una muestra representativa de 1000 adultos en su hogar.</p>
<p>A los entrevistados se les presentaron 14 preguntas. De aquellos familiarizados con los implantes como una de las alternativas de tratamiento, el 61% respondió que aceptarían los implantes llegada la necesidad. La aceptación de los implantes fue mayor en varones y entrevistados menores de 30 años. El interés en los implantes creció con ingresos familiares crecientes. El 4% de los encuestados ya tenían implantes. El 25% conocía a alguien que se había sometido a tratamiento de implantes. Todos los encuestados encontraron la rehabilitación con implantes demasiado cara. Muchos de ellos culparon a los dentistas del alto costo. Un detalle fue particularmente evidente: La satisfacción entre los pacientes implantados fue claramente mas alta que los índices de satisfacción percibidos por ellos de lo que se les dijo sobre los implantes por otros. Las experiencias de primera mano con implantes demostraron ser menos viciadas que las informaciones reportadas de segunda mano.</p>
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<mods version="3.6"><titleInfo lang="en"><title>Representative marketing‐oriented study on implants in the Austrian population. II. Implant acceptance, patient‐perceived cost and patient satisfaction</title>
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<titleInfo type="abbreviated" lang="en"><title>Gabor Tepper, et al.</title>
</titleInfo>
<titleInfo type="alternative" contentType="CDATA" lang="en"><title>Representative marketing‐oriented study on implants in the Austrian population. II. Implant acceptance, patient‐perceived cost and patient satisfaction</title>
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<name type="personal"><namePart type="given">Gabor</namePart>
<namePart type="family">Tepper</namePart>
<affiliation>Department of Oral Surgery, Dental School of the University of Vienna, Austria</affiliation>
<affiliation>Ludwig Boltzmann Institute of Oral Implantology and Gerostomatology, Vienna, Austria</affiliation>
<role><roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal"><namePart type="given">Robert</namePart>
<namePart type="family">Haas</namePart>
<affiliation>Department of Oral Surgery, Dental School of the University of Vienna, Austria</affiliation>
<affiliation>Ludwig Boltzmann Institute of Oral Implantology and Gerostomatology, Vienna, Austria</affiliation>
<role><roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal"><namePart type="given">Georg</namePart>
<namePart type="family">Mailath</namePart>
<affiliation>Department of Oral Surgery, Dental School of the University of Vienna, Austria</affiliation>
<affiliation>Ludwig Boltzmann Institute of Oral Implantology and Gerostomatology, Vienna, Austria</affiliation>
<role><roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal"><namePart type="given">Christoph</namePart>
<namePart type="family">Teller</namePart>
<affiliation>Department of Retailing and Marketing Vienna University of Economics, Vienna, Austria</affiliation>
<role><roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal"><namePart type="given">Thomas</namePart>
<namePart type="family">Bernhart</namePart>
<affiliation>Department of Oral Surgery, Dental School of the University of Vienna, Austria</affiliation>
<affiliation>Ludwig Boltzmann Institute of Oral Implantology and Gerostomatology, Vienna, Austria</affiliation>
<role><roleTerm type="text">author</roleTerm>
</role>
</name>
<name type="personal"><namePart type="given">Gabriel</namePart>
<namePart type="family">Monov</namePart>
<affiliation>Department of Oral Surgery, Dental School of the University of Vienna, Austria</affiliation>
<affiliation>Ludwig Boltzmann Institute of Oral Implantology and Gerostomatology, Vienna, Austria</affiliation>
<role><roleTerm type="text">author</roleTerm>
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</name>
<name type="personal"><namePart type="given">Georg</namePart>
<namePart type="family">Watzek</namePart>
<affiliation>Department of Oral Surgery, Dental School of the University of Vienna, Austria</affiliation>
<affiliation>Ludwig Boltzmann Institute of Oral Implantology and Gerostomatology, Vienna, Austria</affiliation>
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<dateIssued encoding="w3cdtf">2003-10</dateIssued>
<edition>Date: Accepted 24 June 2002</edition>
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<abstract>Abstract: Oral implantology is an established subspecialty of restorative dental and oral surgery. While an extensive body of evidence on the fundamentals of osseointegration and associated factors has been published, marketing‐oriented analyses based on representative public opinion polls of implant acceptance, patient‐perceived cost and patient satisfaction are scarce. In this study, an attempt was made to address these points by questioning a representative sample of 1000 adults in the household setting.</abstract>
<abstract>The interviewees were presented with 14 questions. Of those familiar with implants as one of the treatment alternatives, 61% reported they would accept implants if the need arose. Implant acceptance was highest among males and interviewees below the age of 30 years. The interest in implants increased with increasing family incomes. Four percent of those questioned already had implants. Twenty‐five percent knew someone who had undergone implant treatment. All those questioned found implant‐supported rehabilitation to be very expensive. Many of them blamed the dentists for the high cost. One detail was particularly evident: satisfaction among implanted patients was clearly higher than satisfaction rates perceived by them from what they were told about implants by others. First‐hand experiences with implants proved to be less biased than reported second‐hand information.</abstract>
<abstract lang="fr">L'implantologie buccale est une technique appliquée dans certaines spécialités de médecine dentaire. Tandis que la proportion d'évidences s'accroît en ce qui concerne la recherche sur l'ostéoïntégration et les facteurs associés, les analyses orientées sur le marketing et l'opinion du public sur l'acceptation de l'implant, le prix et la satisfaction se font rares. Cette étude a été réalisée pour analyser ces différents points via un échantillon de 1 000 adultes. Les interviewés ont répondu à quatorze questions. De ceux qui étaient familiers à l'idée que les implants pouvaient être une alternative au traitement, 61 % ont répondu qu'ils pourraient si nécessaire y recourir. L'acceptation de l'implant était plus importante chez les hommes et les personnes âgées de moins de trente ans. L'intérêt à propos des implants augmentait parallèlement aux revenus de la famille. Quatre pour cent des personnes étaient déjà porteurs d'implants. Vingt‐cinq pour cent connaîssaient une personne ayant subi un traitement d'implant buccal. Parmi toutes les personnes interrogées, la réhabilitation sur implants semblait trop chère. Beaucoup d'entre‐eux rejetaient la responsabilité des prix trop élevés sur les dentistes. Un détail était particulièrement évident : la satisfaction parmi les patients possèdant des implants était clairement plus importante que le taux de satisfaction perçu par ceux n'en portant pas mais ayant reçu l'information par d'autres personnes. L'expérience personnelle était moins déformée que celle obtenue de manière indirecte.</abstract>
<abstract lang="de">Die orale Implantologie ist eine etablierte Subspezialität der restaurativen Zahnmedizin und der Oralchirurgie. Während extensive Evidenz über die Grundlagen der Osseointegration und der assoziierten Faktoren publiziert worden ist, sind marketing‐orientierte Analysen basierend auf repräsentativen Meinungsumfragen über die Akzeptanz von Implantaten, über die von Patienten empfundenen Kosten und über die Patientenzufriedenheit rar. In dieser Studie wird der Versuch unternommen, diese Punkte mit Hilfe einer Befragung einer repräsentativen Gruppe von 1000 Erwachsenen anzusprechen. Den Befragten wurden 14 Fragen gestellt. Von denen, welche über Implantate als Behandlungsalternative Bescheid wussten, gaben 61% an, sie würden Implantate bei sich akzeptieren, falls die Notwendigkeit dafür besteht. Die Akzeptanz von Implantaten war bei Männern und Befragten unter 30 Jahren am grössten. Das Interesse an Implantaten nahm mit zunehmendem Familieneinkommen zu. Vier Prozent der Befragten hatten bereits Implantate. Fünfundzwanzig Prozent kannten jemanden, der sich einer Implantation unterzogen hat. Alle Befragten empfanden Implantatversorgungen zu kostspielig. Viele davon fanden, der Zahnarzt sei schuld an den hohen Kosten. Ein Detail war von besonderem Interesse: Die Zufriedenheit bei mit Implantaten versorgten Patienten war deutlich grösser als die von anderen Leuten empfundene Zufriedenheit, welche über Implantatversorgung von anderen gehört haben. Erfahrungen mit Implantaten aus erster Hand waren mit weniger Vorurteilen behaftet als Informationen aus zweiter Hand, über die berichtet wurde.</abstract>
<abstract lang="es">La implantología oral es una subespecialidad establecida de restauración dental y cirugía oral. Mientras que se ha publicado una gran cantidad de evidencias sobre los fundamentos de la osteointegración y factores asociados, los análisis orientados al marketing basados en encuestas representativas de la opinión pública sobre aceptación de los implantes, costo percibido por el paciente y satisfacción del paciente son escasos. En este estudio se hizo un intento de dirigir estos puntos encuestando una muestra representativa de 1000 adultos en su hogar. A los entrevistados se les presentaron 14 preguntas. De aquellos familiarizados con los implantes como una de las alternativas de tratamiento, el 61% respondió que aceptarían los implantes llegada la necesidad. La aceptación de los implantes fue mayor en varones y entrevistados menores de 30 años. El interés en los implantes creció con ingresos familiares crecientes. El 4% de los encuestados ya tenían implantes. El 25% conocía a alguien que se había sometido a tratamiento de implantes. Todos los encuestados encontraron la rehabilitación con implantes demasiado cara. Muchos de ellos culparon a los dentistas del alto costo. Un detalle fue particularmente evidente: La satisfacción entre los pacientes implantados fue claramente mas alta que los índices de satisfacción percibidos por ellos de lo que se les dijo sobre los implantes por otros. Las experiencias de primera mano con implantes demostraron ser menos viciadas que las informaciones reportadas de segunda mano.</abstract>
<subject lang="en"><genre>keywords</genre>
<topic>implants</topic>
<topic>survey</topic>
<topic>public evaluation</topic>
<topic>implant acceptance</topic>
<topic>patient satisfaction</topic>
<topic>patient‐perceived cost</topic>
<topic>marketing</topic>
</subject>
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<identifier type="eISSN">1600-0501</identifier>
<identifier type="DOI">10.1111/(ISSN)1600-0501</identifier>
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<part><date>2003</date>
<detail type="volume"><caption>vol.</caption>
<number>14</number>
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<number>5</number>
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