Between Public Responsibility and Public Relations: A Case Study of Editors' Attitudes Toward Media Accountability in Sweden
Identifieur interne : 004100 ( Istex/Corpus ); précédent : 004099; suivant : 004101Between Public Responsibility and Public Relations: A Case Study of Editors' Attitudes Toward Media Accountability in Sweden
Auteurs : Torbjörn Von Krogh ; Lars W. NordSource :
- Communication, Culture & Critique [ 1753-9129 ] ; 2010-06.
English descriptors
- KwdEn :
- Accountability, Accountability mechanisms, Accountability options, Accountability systems, Bertrand, Case study, Chef envers, Citizen participation, Control dimension, Controversial stories, Cooperative systems, Corrections, Critique, Culture critique, Different accountability systems, Different kinds, Different systems, Editorial balance sheets, Editorial quality, Editors rank, Este estudio, European media governance, External activities, External media criticism, External systems, Free press, Further education, Governance, Great importance, Internal advocate, Internal company systems, Internal editorial control, Internal mechanisms, International communication association, International level, Interview quotes, Krogh, Krogh lars, Less control, Mcquail, Media accountability, Media accountability systems, Media accountability today, Media company, Media coverage, Media criticism, Media environment, Media ethics, Media globalization trends, Media governance, Media journalism, Media organizations, Media research, Media studies, Media systems, Morning papers, National code, National press council, News ombudsmen, Newsroom, Newsroom mechanisms, Nord, Ombudsman, Other systems, Oxford university press, Patriotic politics, Polity press, Press council, Press councils, Press freedom, Press ombudsman, Professional ethics, Professional standards, Public accountability, Public interest, Public relation dimension, Public relations, Public responsibility, Regional dimensions, Relations effects, Relations publiques, Responsabilidad, Responsabilit, Same time, Social responsibility, Special programs, State interventions, Such systems, Sweden university, Swedish editors, Total circulation, Wyss keel.
- Teeft :
- Accountability, Accountability mechanisms, Accountability options, Accountability systems, Bertrand, Case study, Chef envers, Citizen participation, Control dimension, Controversial stories, Cooperative systems, Corrections, Critique, Culture critique, Different accountability systems, Different kinds, Different systems, Editorial balance sheets, Editorial quality, Editors rank, Este estudio, European media governance, External activities, External media criticism, External systems, Free press, Further education, Governance, Great importance, Internal advocate, Internal company systems, Internal editorial control, Internal mechanisms, International communication association, International level, Interview quotes, Krogh, Krogh lars, Less control, Mcquail, Media accountability, Media accountability systems, Media accountability today, Media company, Media coverage, Media criticism, Media environment, Media ethics, Media globalization trends, Media governance, Media journalism, Media organizations, Media research, Media studies, Media systems, Morning papers, National code, National press council, News ombudsmen, Newsroom, Newsroom mechanisms, Nord, Ombudsman, Other systems, Oxford university press, Patriotic politics, Polity press, Press council, Press councils, Press freedom, Press ombudsman, Professional ethics, Professional standards, Public accountability, Public interest, Public relation dimension, Public relations, Public responsibility, Regional dimensions, Relations effects, Relations publiques, Responsabilidad, Responsabilit, Same time, Social responsibility, Special programs, State interventions, Such systems, Sweden university, Swedish editors, Total circulation, Wyss keel.
Abstract
This article discusses the implementation and effectiveness of media accountability systems. Empirically, the article is based on a national survey of attitudes among editors‐in‐chief of the 24 largest Swedish newspapers. In this survey, different kinds of media accountability systems are evaluated and ranked by the editors: internal mechanisms, external activities, and cooperative systems. This case study of Swedish editors' attitudes toward different media accountability systems confirms that to some extent they prefer systems not perceived as “outside‐in” regulations. When editors can pick and choose, the public relation dimension of media accountability is evident. But their ability to exclusively select accountability options becomes more limited because of media globalization trends, new technologies, and media regulatory efforts on the international level.
Url:
DOI: 10.1111/j.1753-9137.2010.01066.x
Links to Exploration step
ISTEX:82E9AF26B537E3D268FB00FF1FBFD69F1A77DE9CLe document en format XML
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When editors can pick and choose, the public relation dimension of media accountability is evident. 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e‐mail: torbjorn.von.krogh@miun.se</affiliation></author><author xml:id="author-0001"><persName><forename type="first">Lars W.</forename><surname>Nord</surname></persName><affiliation>Department of Media and Communication, Mid Sweden University, Sundsvall, Sweden<address><country key="SE"></country></address></affiliation></author><idno type="istex">82E9AF26B537E3D268FB00FF1FBFD69F1A77DE9C</idno><idno type="ark">ark:/67375/WNG-P2NQ9CPN-T</idno><idno type="DOI">10.1111/j.1753-9137.2010.01066.x</idno><idno type="unit">CCCR1066</idno><idno type="toTypesetVersion">file:CCCR.CCCR1066.pdf</idno></analytic><monogr><title level="j" type="main">Communication, Culture & Critique</title><title level="j" type="sub">Media Governance: New Policies for Changing Media Landscape</title><title level="j" type="alt">COMMUNICATION CULTURE CRITIQUE</title><idno type="pISSN">1753-9129</idno><idno type="eISSN">1753-9137</idno><idno type="book-DOI">10.1111/(ISSN)1753-9137</idno><idno type="book-part-DOI">10.1111/cccr.2010.3.issue-2</idno><idno type="product">CCCR</idno><idno type="publisherDivision">ST</idno><imprint><biblScope unit="vol">3</biblScope><biblScope unit="issue">2</biblScope><biblScope unit="page" from="190">190</biblScope><biblScope unit="page" to="206">206</biblScope><biblScope unit="page-count">17</biblScope><publisher>Blackwell Publishing Ltd</publisher><pubPlace>Oxford, UK</pubPlace><date type="published" when="2010-06"></date></imprint></monogr></biblStruct></sourceDesc></fileDesc><profileDesc><abstract xml:lang="en" style="main"><p>
<hi rend="italic">This article discusses the implementation and effectiveness of media accountability systems. Empirically, the article is based on a national survey of attitudes among editors‐in‐chief of the 24 largest Swedish newspapers. In this survey, different kinds of media accountability systems are evaluated and ranked by the editors: internal mechanisms, external activities, and cooperative systems. This case study of Swedish editors' attitudes toward different media accountability systems confirms that to some extent they prefer systems not perceived as “outside‐in” regulations. When editors can pick and choose, the public relation dimension of media accountability is evident. But their ability to exclusively select accountability options becomes more limited because of media globalization trends, new technologies, and media regulatory efforts on the international level.</hi>
</p></abstract><abstract xml:lang="es" style="main"><p>Entre la Responsabilidad Pública y las Relaciones Públicas: Un Estudio de Caso de las Actitudes de los Editores hacia la Responsabilidad de los Medios en Suecia</p><p>Torbjorn von Krogh & Lars W. Nord</p><p>Resumen</p><p>Este artículo discute la implementación y la efectividad de los sistemas de responsabilidad de los medios. Empíricamente, este estudio está basado en una encuesta nacional de las actitudes de los editores en jefe de los 24 periódicos suecos más grandes. En esta encuesta, distintos sistemas de responsabilidad de los medios son evaluados y clasificados por los editores: los mecanismos internos, las actividades externas, y los sistemas cooperativos. Este estudio de caso de las actitudes de los editores suecos hacia los sistemas de responsabilidad de los medios confirma que hasta cierto punto ellos prefieren los sistemas que no son percibidos como regulaciones “desde afuera hacia adentro.” Cuando los editores pueden elegir, la dimensión de la relación pública de la responsabilidad de los medios es evidente. Pero su habilidad para elegir en forma exclusiva las opciones de responsabilidad se convierten en más limitada debido a las tendencias de la globalización de los medios, las nuevas tecnologías, y los esfuerzos regulatorios a nivel internacional.</p></abstract><abstract xml:lang="fr" style="main"><p>Entre responsabilité publique et relations publiques : une étude de cas des attitudes des rédacteurs en chef envers la responsabilité médiatique en Suède</p><p>Torbjörn von Krogh & Lars W. Nord</p><p>Cet article traite de la mise en œuvre et de l’efficacité des systèmes de responsabilité médiatique (<hi rend="italic">media accountability</hi>). Il s’appuie sur une enquête nationale au sujet des attitudes des rédacteurs en chef des 24 journaux suédois les plus importants. Dans cette enquête, différentes sortes de systèmes de responsabilité médiatique sont évalués et classés par les rédacteurs : des mécanismes internes, des activités externes et des systèmes de coopération. Cette étude de cas des attitudes des rédacteurs en chef suédois envers différents systèmes de responsabilité médiatique confirme que dans une certaine mesure, ceux‐ci préfèrent les systèmes qu’ils ne perçoivent pas comme des réglementations imposées de l’extérieur. Quand les rédacteurs en chef peuvent faire leur choix, la dimension de la responsabilité médiatique ayant trait aux relations publiques est évidente.</p><p>Mais leur capacitéà avoir l’exclusivité de choisir les options de responsabilité devient plus limitée en raison des tendances dans la mondialisation médiatique, des nouvelles technologies et des efforts de réglementation médiatique au plan international.</p></abstract><abstract xml:lang="de" style="main"><p>
<hi rend="bold">Zwischen öffentlicher Verantwortung und öffentlichen Beziehungen: Eine Fallstudie zur Einstellung von Chefredakteuren zur Medienverantwortung in Schweden</hi>
</p><p>Torbjorn von Krogh & Lars W. Nord</p><p>In diesem Artikel diskutieren wir die Einführung und Effektivität von Systemen der Medienverantwortung, empirisch basierend auf einer nationalen Umfrage zu den Einstellungen von Chefredakteuren der 24 größten Zeitungen in Schweden. In dieser Umfrage wurden verschiedene Systeme der Medienverantwortung evaluiert und durch die Chefredakteure klassifiziert: interne Mechanismen, externe Aktivitäten und kooperative Systeme. Unsere Fallstudie zu den Einstellungen der Chefredakteure zu verschiedenen Systemen der Medienverantwortung bestätigt, dass bis zu einem gewissen Maß Systeme bevorzugt werden, die als ,,außen‐innen“ Regulierung wahrgenommen werden. Wenn Redakteure auswählen, wird die Public Relations‐Dimension von Medienverantwortung evident. Allerdings wird die Möglichkeit, Verantwortungsoptionen exklusiv zu wählen, durch Medienglobalisierungstrends, neue Technologien und Medienregulationsbestrebungen auf internationaler Ebene beschränkt.</p></abstract><abstract xml:lang="ja" style="main"><p>
<graphic url="image_n/CCCR_1066_fu1.gif" rend="inline image"></graphic>
</p></abstract><abstract xml:lang="ko" style="main"><p>
<graphic url="image_n/CCCR_1066_fu2.gif" rend="inline image"></graphic>
</p></abstract><textClass><keywords rend="tocHeading1"><term>Special Issue Articles</term></keywords></textClass><langUsage><language ident="en"></language></langUsage></profileDesc></teiHeader></istex:fulltextTEI><json:item><extension>txt</extension><original>false</original><mimetype>text/plain</mimetype><uri>https://api.istex.fr/document/82E9AF26B537E3D268FB00FF1FBFD69F1A77DE9C/fulltext/txt</uri></json:item></fulltext><metadata><istex:metadataXml wicri:clean="Wiley, elements deleted: body"><istex:xmlDeclaration>version="1.0" encoding="UTF-8" standalone="yes"</istex:xmlDeclaration><istex:document><component version="2.0" type="serialArticle" xml:lang="en"><header><publicationMeta level="product"><publisherInfo><publisherName>Blackwell Publishing Ltd</publisherName><publisherLoc>Oxford, UK</publisherLoc></publisherInfo><doi origin="wiley" registered="yes">10.1111/(ISSN)1753-9137</doi><issn type="print">1753-9129</issn><issn type="electronic">1753-9137</issn><idGroup><id type="product" value="CCCR"></id><id type="publisherDivision" value="ST"></id></idGroup><titleGroup><title type="main" sort="COMMUNICATION CULTURE CRITIQUE">Communication, Culture & Critique</title></titleGroup></publicationMeta><publicationMeta level="part" position="06002"><doi origin="wiley">10.1111/cccr.2010.3.issue-2</doi><titleGroup><title type="specialIssueTitle">Media Governance: New Policies for Changing Media Landscape</title></titleGroup><numberingGroup><numbering type="journalVolume" number="3">3</numbering><numbering type="journalIssue">2</numbering></numberingGroup><coverDate startDate="2010-06">June 2010</coverDate></publicationMeta><publicationMeta level="unit" type="article" position="5" status="forIssue"><doi origin="wiley">10.1111/j.1753-9137.2010.01066.x</doi><idGroup><id type="unit" value="CCCR1066"></id></idGroup><countGroup><count type="pageTotal" number="17"></count></countGroup><titleGroup><title type="tocHeading1">Special Issue Articles</title></titleGroup><copyright>© 2010 International Communication Association</copyright><eventGroup><event type="firstOnline" date="2010-05-07"></event><event type="publishedOnlineFinalForm" date="2010-05-07"></event><event type="xmlConverted" agent="Converter:BPG_TO_WML3G version:2.3.6 mode:FullText source:HeaderRef result:HeaderRef" date="2010-05-10"></event><event type="xmlConverted" agent="Converter:WILEY_ML3G_TO_WILEY_ML3GV2 version:3.8.8" date="2014-01-09"></event><event type="xmlConverted" agent="Converter:WML3G_To_WML3G version:4.1.7 mode:FullText,remove_FC" date="2014-10-16"></event></eventGroup><numberingGroup><numbering type="pageFirst" number="190">190</numbering><numbering type="pageLast" number="206">206</numbering></numberingGroup><correspondenceTo>Torbjörn von Krogh; e‐mail: <email>torbjorn.von.krogh@miun.se</email></correspondenceTo><objectNameGroup><objectName elementName="appendix">Appendix</objectName></objectNameGroup><linkGroup><link type="toTypesetVersion" href="file:CCCR.CCCR1066.pdf"></link></linkGroup></publicationMeta><contentMeta><countGroup><count type="figureTotal" number="3"></count><count type="tableTotal" number="0"></count><count type="formulaTotal" number="0"></count><count type="referenceTotal" number="27"></count></countGroup><titleGroup><title type="main">Between Public Responsibility and Public Relations: A Case Study of Editors' Attitudes Toward Media Accountability in Sweden</title><title type="shortAuthors">T. von Krogh & L. W. Nord</title></titleGroup><creators><creator creatorRole="author" xml:id="cr1" affiliationRef="#a1" corresponding="yes"><personName><givenNames>Torbjörn</givenNames><familyName>Von Krogh</familyName></personName></creator><creator creatorRole="author" xml:id="cr2" affiliationRef="#a1"><personName><givenNames>Lars W.</givenNames><familyName>Nord</familyName></personName></creator></creators><affiliationGroup><affiliation xml:id="a1" countryCode="SE"><unparsedAffiliation>Department of Media and Communication, Mid Sweden University, Sundsvall, Sweden</unparsedAffiliation></affiliation></affiliationGroup><abstractGroup><abstract type="main" xml:lang="en"><p> <i>This article discusses the implementation and effectiveness of media accountability systems. Empirically, the article is based on a national survey of attitudes among editors‐in‐chief of the 24 largest Swedish newspapers. In this survey, different kinds of media accountability systems are evaluated and ranked by the editors: internal mechanisms, external activities, and cooperative systems. This case study of Swedish editors' attitudes toward different media accountability systems confirms that to some extent they prefer systems not perceived as “outside‐in” regulations. When editors can pick and choose, the public relation dimension of media accountability is evident. But their ability to exclusively select accountability options becomes more limited because of media globalization trends, new technologies, and media regulatory efforts on the international level.</i> </p></abstract><abstract type="main" xml:lang="es"><p>Entre la Responsabilidad Pública y las Relaciones Públicas: Un Estudio de Caso de las Actitudes de los Editores hacia la Responsabilidad de los Medios en Suecia</p><p>Torbjorn von Krogh & Lars W. Nord</p><p>Resumen</p><p>Este artículo discute la implementación y la efectividad de los sistemas de responsabilidad de los medios. Empíricamente, este estudio está basado en una encuesta nacional de las actitudes de los editores en jefe de los 24 periódicos suecos más grandes. En esta encuesta, distintos sistemas de responsabilidad de los medios son evaluados y clasificados por los editores: los mecanismos internos, las actividades externas, y los sistemas cooperativos. Este estudio de caso de las actitudes de los editores suecos hacia los sistemas de responsabilidad de los medios confirma que hasta cierto punto ellos prefieren los sistemas que no son percibidos como regulaciones “desde afuera hacia adentro.” Cuando los editores pueden elegir, la dimensión de la relación pública de la responsabilidad de los medios es evidente. Pero su habilidad para elegir en forma exclusiva las opciones de responsabilidad se convierten en más limitada debido a las tendencias de la globalización de los medios, las nuevas tecnologías, y los esfuerzos regulatorios a nivel internacional.</p></abstract><abstract type="main" xml:lang="fr"><p>Entre responsabilité publique et relations publiques : une étude de cas des attitudes des rédacteurs en chef envers la responsabilité médiatique en Suède</p><p>Torbjörn von Krogh & Lars W. Nord</p><p>Cet article traite de la mise en œuvre et de l’efficacité des systèmes de responsabilité médiatique (<i>media accountability</i>). Il s’appuie sur une enquête nationale au sujet des attitudes des rédacteurs en chef des 24 journaux suédois les plus importants. Dans cette enquête, différentes sortes de systèmes de responsabilité médiatique sont évalués et classés par les rédacteurs : des mécanismes internes, des activités externes et des systèmes de coopération. Cette étude de cas des attitudes des rédacteurs en chef suédois envers différents systèmes de responsabilité médiatique confirme que dans une certaine mesure, ceux‐ci préfèrent les systèmes qu’ils ne perçoivent pas comme des réglementations imposées de l’extérieur. Quand les rédacteurs en chef peuvent faire leur choix, la dimension de la responsabilité médiatique ayant trait aux relations publiques est évidente.</p><p>Mais leur capacitéà avoir l’exclusivité de choisir les options de responsabilité devient plus limitée en raison des tendances dans la mondialisation médiatique, des nouvelles technologies et des efforts de réglementation médiatique au plan international.</p></abstract><abstract type="main" xml:lang="de"><p> <b>Zwischen öffentlicher Verantwortung und öffentlichen Beziehungen: Eine Fallstudie zur Einstellung von Chefredakteuren zur Medienverantwortung in Schweden</b> </p><p>Torbjorn von Krogh & Lars W. Nord</p><p>In diesem Artikel diskutieren wir die Einführung und Effektivität von Systemen der Medienverantwortung, empirisch basierend auf einer nationalen Umfrage zu den Einstellungen von Chefredakteuren der 24 größten Zeitungen in Schweden. In dieser Umfrage wurden verschiedene Systeme der Medienverantwortung evaluiert und durch die Chefredakteure klassifiziert: interne Mechanismen, externe Aktivitäten und kooperative Systeme. Unsere Fallstudie zu den Einstellungen der Chefredakteure zu verschiedenen Systemen der Medienverantwortung bestätigt, dass bis zu einem gewissen Maß Systeme bevorzugt werden, die als ,,außen‐innen“ Regulierung wahrgenommen werden. Wenn Redakteure auswählen, wird die Public Relations‐Dimension von Medienverantwortung evident. Allerdings wird die Möglichkeit, Verantwortungsoptionen exklusiv zu wählen, durch Medienglobalisierungstrends, neue Technologien und Medienregulationsbestrebungen auf internationaler Ebene beschränkt.</p></abstract><abstract type="main" xml:lang="ja"><p> <inlineGraphic alt="inline image" location="image_n/CCCR_1066_fu1.gif" href=""></inlineGraphic> </p></abstract><abstract type="main" xml:lang="ko"><p> <inlineGraphic alt="inline image" location="image_n/CCCR_1066_fu2.gif" href=""></inlineGraphic> </p></abstract></abstractGroup></contentMeta></header></component></istex:document></istex:metadataXml><mods version="3.6"><titleInfo lang="en"><title>Between Public Responsibility and Public Relations: A Case Study of Editors' Attitudes Toward Media Accountability in Sweden</title></titleInfo><titleInfo type="alternative" contentType="CDATA" lang="en"><title>Between Public Responsibility and Public Relations: A Case Study of Editors' Attitudes Toward Media Accountability in Sweden</title></titleInfo><name type="personal"><namePart type="given">Torbjörn</namePart><namePart type="family">Von Krogh</namePart><affiliation>Department of Media and Communication, Mid Sweden University, Sundsvall, Sweden</affiliation><affiliation>E-mail: torbjorn.von.krogh@miun.se</affiliation><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">Lars W.</namePart><namePart type="family">Nord</namePart><affiliation>Department of Media and Communication, Mid Sweden University, Sundsvall, Sweden</affiliation><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre type="article" displayLabel="article" authority="ISTEX" authorityURI="https://content-type.data.istex.fr" valueURI="https://content-type.data.istex.fr/ark:/67375/XTP-6N5SZHKN-D">article</genre><originInfo><publisher>Blackwell Publishing Ltd</publisher><place><placeTerm type="text">Oxford, UK</placeTerm></place><dateIssued encoding="w3cdtf">2010-06</dateIssued><copyrightDate encoding="w3cdtf">2010</copyrightDate></originInfo><language><languageTerm type="code" authority="rfc3066">en</languageTerm><languageTerm type="code" authority="iso639-2b">eng</languageTerm></language><physicalDescription><extent unit="figures">3</extent><extent unit="tables">0</extent><extent unit="formulas">0</extent><extent unit="references">27</extent></physicalDescription><abstract lang="en">This article discusses the implementation and effectiveness of media accountability systems. Empirically, the article is based on a national survey of attitudes among editors‐in‐chief of the 24 largest Swedish newspapers. In this survey, different kinds of media accountability systems are evaluated and ranked by the editors: internal mechanisms, external activities, and cooperative systems. This case study of Swedish editors' attitudes toward different media accountability systems confirms that to some extent they prefer systems not perceived as “outside‐in” regulations. When editors can pick and choose, the public relation dimension of media accountability is evident. But their ability to exclusively select accountability options becomes more limited because of media globalization trends, new technologies, and media regulatory efforts on the international level.</abstract><abstract lang="es">Entre la Responsabilidad Pública y las Relaciones Públicas: Un Estudio de Caso de las Actitudes de los Editores hacia la Responsabilidad de los Medios en Suecia Torbjorn von Krogh & Lars W. Nord Resumen Este artículo discute la implementación y la efectividad de los sistemas de responsabilidad de los medios. Empíricamente, este estudio está basado en una encuesta nacional de las actitudes de los editores en jefe de los 24 periódicos suecos más grandes. En esta encuesta, distintos sistemas de responsabilidad de los medios son evaluados y clasificados por los editores: los mecanismos internos, las actividades externas, y los sistemas cooperativos. Este estudio de caso de las actitudes de los editores suecos hacia los sistemas de responsabilidad de los medios confirma que hasta cierto punto ellos prefieren los sistemas que no son percibidos como regulaciones “desde afuera hacia adentro.” Cuando los editores pueden elegir, la dimensión de la relación pública de la responsabilidad de los medios es evidente. Pero su habilidad para elegir en forma exclusiva las opciones de responsabilidad se convierten en más limitada debido a las tendencias de la globalización de los medios, las nuevas tecnologías, y los esfuerzos regulatorios a nivel internacional.</abstract><abstract lang="fr">Entre responsabilité publique et relations publiques : une étude de cas des attitudes des rédacteurs en chef envers la responsabilité médiatique en Suède Torbjörn von Krogh & Lars W. Nord Cet article traite de la mise en œuvre et de l’efficacité des systèmes de responsabilité médiatique (media accountability). Il s’appuie sur une enquête nationale au sujet des attitudes des rédacteurs en chef des 24 journaux suédois les plus importants. Dans cette enquête, différentes sortes de systèmes de responsabilité médiatique sont évalués et classés par les rédacteurs : des mécanismes internes, des activités externes et des systèmes de coopération. Cette étude de cas des attitudes des rédacteurs en chef suédois envers différents systèmes de responsabilité médiatique confirme que dans une certaine mesure, ceux‐ci préfèrent les systèmes qu’ils ne perçoivent pas comme des réglementations imposées de l’extérieur. Quand les rédacteurs en chef peuvent faire leur choix, la dimension de la responsabilité médiatique ayant trait aux relations publiques est évidente. Mais leur capacitéà avoir l’exclusivité de choisir les options de responsabilité devient plus limitée en raison des tendances dans la mondialisation médiatique, des nouvelles technologies et des efforts de réglementation médiatique au plan international.</abstract><abstract>Zwischen öffentlicher Verantwortung und öffentlichen Beziehungen: Eine Fallstudie zur Einstellung von Chefredakteuren zur Medienverantwortung in Schweden</abstract><abstract>Torbjorn von Krogh & Lars W. Nord</abstract><abstract>In diesem Artikel diskutieren wir die Einführung und Effektivität von Systemen der Medienverantwortung, empirisch basierend auf einer nationalen Umfrage zu den Einstellungen von Chefredakteuren der 24 größten Zeitungen in Schweden. In dieser Umfrage wurden verschiedene Systeme der Medienverantwortung evaluiert und durch die Chefredakteure klassifiziert: interne Mechanismen, externe Aktivitäten und kooperative Systeme. Unsere Fallstudie zu den Einstellungen der Chefredakteure zu verschiedenen Systemen der Medienverantwortung bestätigt, dass bis zu einem gewissen Maß Systeme bevorzugt werden, die als ,,außen‐innen“ Regulierung wahrgenommen werden. Wenn Redakteure auswählen, wird die Public Relations‐Dimension von Medienverantwortung evident. 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