Savouring morality. Moral satisfaction renders food of ethical origin subjectively tastier.
Identifieur interne : 001075 ( Main/Exploration ); précédent : 001074; suivant : 001076Savouring morality. Moral satisfaction renders food of ethical origin subjectively tastier.
Auteurs : Boyka Bratanova [Royaume-Uni] ; Christin-Melanie Vauclair [Portugal] ; Nicolas Kervyn [Belgique] ; Sandy Schumann [Royaume-Uni] ; Robert Wood [Australie] ; Olivier Klein [Belgique]Source :
- Appetite [ 1095-8304 ] ; 2015.
Descripteurs français
- KwdFr :
- Adulte (MeSH), Adulte d'âge moyen (MeSH), Anticipation psychologique (MeSH), Approvisionnement en nourriture (économie), Approvisionnement en nourriture (éthique), Autorapport (MeSH), Femelle (MeSH), Goût (MeSH), Humains (MeSH), Jeune adulte (MeSH), Modèles psychologiques (MeSH), Mâle (MeSH), Nourriture biologique (économie), Perception du goût (MeSH), Préférences alimentaires (ethnologie), Régime alimentaire (ethnologie), Régime alimentaire (économie), Satisfaction personnelle (MeSH), Sens moral (MeSH), Sensation (MeSH), Signaux (MeSH), Sujet âgé (MeSH), Union européenne (MeSH), Études de suivi (MeSH).
- MESH :
- ethnologie : Préférences alimentaires, Régime alimentaire.
- économie : Approvisionnement en nourriture, Nourriture biologique, Régime alimentaire.
- éthique : Approvisionnement en nourriture.
- Adulte, Adulte d'âge moyen, Anticipation psychologique, Autorapport, Femelle, Goût, Humains, Jeune adulte, Modèles psychologiques, Mâle, Perception du goût, Satisfaction personnelle, Sens moral, Sensation, Signaux, Sujet âgé, Union européenne, Études de suivi.
English descriptors
- KwdEn :
- Adult (MeSH), Aged (MeSH), Anticipation, Psychological (MeSH), Cues (MeSH), Diet (economics), Diet (ethnology), European Union (MeSH), Female (MeSH), Follow-Up Studies (MeSH), Food Preferences (ethnology), Food Supply (economics), Food Supply (ethics), Food, Organic (economics), Humans (MeSH), Male (MeSH), Middle Aged (MeSH), Models, Psychological (MeSH), Morals (MeSH), Personal Satisfaction (MeSH), Self Report (MeSH), Sensation (MeSH), Taste (MeSH), Taste Perception (MeSH), Young Adult (MeSH).
- MESH :
- economics : Diet, Food Supply, Food, Organic.
- ethics : Food Supply.
- ethnology : Diet, Food Preferences.
- Adult, Aged, Anticipation, Psychological, Cues, European Union, Female, Follow-Up Studies, Humans, Male, Middle Aged, Models, Psychological, Morals, Personal Satisfaction, Self Report, Sensation, Taste, Taste Perception, Young Adult.
Abstract
Past research has shown that the experience of taste can be influenced by a range of external cues, especially when they concern food's quality. The present research examined whether food's ethicality - a cue typically unrelated to quality - can also influence taste. We hypothesised that moral satisfaction with the consumption of ethical food would positively influence taste expectations, which in turn will enhance the actual taste experience. This enhanced taste experience was further hypothesised to act as a possible reward mechanism reinforcing the purchase of ethical food. The resulting ethical food → moral satisfaction → enhanced taste expectations and experience → stronger intentions to buy/willingness to pay model was validated across four studies: one large scale international survey (Study 1) and three experimental studies involving actual food consumption of different type of ethical origin - organic (Study 2), fair trade (Study 3a) and locally produced (Study 3b). Furthermore, endorsement of values relevant to the food's ethical origin moderated the effect of food's origin on moral satisfaction, suggesting that the model is primarily supported for people who endorse these values.
DOI: 10.1016/j.appet.2015.04.006
PubMed: 25865666
Affiliations:
- Australie, Belgique, Portugal, Royaume-Uni
- Angleterre, Oxfordshire, Région de Bruxelles-Capitale, Victoria (État)
- Bruxelles, Melbourne, Oxford
- Université d'Oxford, Université de Melbourne, Université libre de Bruxelles
Links toward previous steps (curation, corpus...)
Le document en format XML
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Moral satisfaction renders food of ethical origin subjectively tastier.</title><author><name sortKey="Bratanova, Boyka" sort="Bratanova, Boyka" uniqKey="Bratanova B" first="Boyka" last="Bratanova">Boyka Bratanova</name><affiliation wicri:level="4"><nlm:affiliation>Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles, Bruxelles, Belgium; Dundee Business School, Abertay University, Bell Street, Dundee, Scotland DD1 1HG, UK. Electronic address: b.bratanova@abertay.ac.uk.</nlm:affiliation><country xml:lang="fr">Royaume-Uni</country><wicri:regionArea>Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles, Bruxelles, Belgium; Dundee Business School, Abertay University, Bell Street, Dundee, Scotland DD1 1HG</wicri:regionArea><orgName type="university">Université libre de Bruxelles</orgName><placeName><settlement type="city">Bruxelles</settlement><region type="region" nuts="2">Région de Bruxelles-Capitale</region></placeName></affiliation></author><author><name sortKey="Vauclair, Christin Melanie" sort="Vauclair, Christin Melanie" uniqKey="Vauclair C" first="Christin-Melanie" last="Vauclair">Christin-Melanie Vauclair</name><affiliation wicri:level="1"><nlm:affiliation>Instituto Universitário de Lisboa (ISCTE-IUL), Cis-IUL, Lisboa, Portugal.</nlm:affiliation><country xml:lang="fr">Portugal</country><wicri:regionArea>Instituto Universitário de Lisboa (ISCTE-IUL), Cis-IUL, 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Bruxelles-Capitale</region></placeName></affiliation></author><author><name sortKey="Schumann, Sandy" sort="Schumann, Sandy" uniqKey="Schumann S" first="Sandy" last="Schumann">Sandy Schumann</name><affiliation wicri:level="4"><nlm:affiliation>Centre for the Study of Intergroup Conflict, University of Oxford, Oxford, UK.</nlm:affiliation><country xml:lang="fr">Royaume-Uni</country><wicri:regionArea>Centre for the Study of Intergroup Conflict, University of Oxford, Oxford</wicri:regionArea><placeName><settlement type="city">Oxford</settlement><region type="country">Angleterre</region><region type="comté" nuts="2">Oxfordshire</region></placeName><orgName type="university">Université d'Oxford</orgName></affiliation></author><author><name sortKey="Wood, Robert" sort="Wood, Robert" uniqKey="Wood R" first="Robert" last="Wood">Robert Wood</name><affiliation wicri:level="4"><nlm:affiliation>Centre for Ethical Leadership, Ormond College, University of Melbourne, Melbourne, Australia.</nlm:affiliation><country xml:lang="fr">Australie</country><wicri:regionArea>Centre for Ethical Leadership, Ormond College, University of Melbourne, Melbourne</wicri:regionArea><placeName><settlement type="city">Melbourne</settlement><region type="état">Victoria (État)</region></placeName><orgName type="university">Université de Melbourne</orgName></affiliation></author><author><name sortKey="Klein, Olivier" sort="Klein, Olivier" uniqKey="Klein O" first="Olivier" last="Klein">Olivier Klein</name><affiliation wicri:level="4"><nlm:affiliation>Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles, Bruxelles, Belgium.</nlm:affiliation><country xml:lang="fr">Belgique</country><wicri:regionArea>Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles, Bruxelles</wicri:regionArea><placeName><settlement type="city">Bruxelles</settlement><region nuts="2">Région de Bruxelles-Capitale</region></placeName><orgName type="university">Université libre de Bruxelles</orgName></affiliation></author></analytic><series><title level="j">Appetite</title><idno type="eISSN">1095-8304</idno><imprint><date when="2015" type="published">2015</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adult (MeSH)</term><term>Aged (MeSH)</term><term>Anticipation, Psychological (MeSH)</term><term>Cues (MeSH)</term><term>Diet (economics)</term><term>Diet (ethnology)</term><term>European Union (MeSH)</term><term>Female (MeSH)</term><term>Follow-Up Studies (MeSH)</term><term>Food Preferences (ethnology)</term><term>Food Supply (economics)</term><term>Food Supply (ethics)</term><term>Food, Organic (economics)</term><term>Humans (MeSH)</term><term>Male (MeSH)</term><term>Middle Aged (MeSH)</term><term>Models, Psychological (MeSH)</term><term>Morals (MeSH)</term><term>Personal Satisfaction (MeSH)</term><term>Self Report (MeSH)</term><term>Sensation (MeSH)</term><term>Taste (MeSH)</term><term>Taste Perception (MeSH)</term><term>Young Adult (MeSH)</term></keywords><keywords scheme="KwdFr" xml:lang="fr"><term>Adulte (MeSH)</term><term>Adulte d'âge moyen (MeSH)</term><term>Anticipation psychologique (MeSH)</term><term>Approvisionnement en nourriture (économie)</term><term>Approvisionnement en nourriture (éthique)</term><term>Autorapport (MeSH)</term><term>Femelle (MeSH)</term><term>Goût (MeSH)</term><term>Humains (MeSH)</term><term>Jeune adulte (MeSH)</term><term>Modèles psychologiques (MeSH)</term><term>Mâle (MeSH)</term><term>Nourriture biologique (économie)</term><term>Perception du goût (MeSH)</term><term>Préférences alimentaires (ethnologie)</term><term>Régime alimentaire (ethnologie)</term><term>Régime alimentaire (économie)</term><term>Satisfaction personnelle (MeSH)</term><term>Sens moral (MeSH)</term><term>Sensation (MeSH)</term><term>Signaux (MeSH)</term><term>Sujet âgé (MeSH)</term><term>Union européenne (MeSH)</term><term>Études de suivi (MeSH)</term></keywords><keywords scheme="MESH" qualifier="economics" xml:lang="en"><term>Diet</term><term>Food Supply</term><term>Food, Organic</term></keywords><keywords scheme="MESH" qualifier="ethics" xml:lang="en"><term>Food Supply</term></keywords><keywords scheme="MESH" qualifier="ethnologie" xml:lang="fr"><term>Préférences alimentaires</term><term>Régime alimentaire</term></keywords><keywords scheme="MESH" qualifier="ethnology" xml:lang="en"><term>Diet</term><term>Food Preferences</term></keywords><keywords scheme="MESH" qualifier="économie" xml:lang="fr"><term>Approvisionnement en nourriture</term><term>Nourriture biologique</term><term>Régime alimentaire</term></keywords><keywords scheme="MESH" qualifier="éthique" xml:lang="fr"><term>Approvisionnement en nourriture</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Adult</term><term>Aged</term><term>Anticipation, Psychological</term><term>Cues</term><term>European Union</term><term>Female</term><term>Follow-Up Studies</term><term>Humans</term><term>Male</term><term>Middle Aged</term><term>Models, Psychological</term><term>Morals</term><term>Personal Satisfaction</term><term>Self Report</term><term>Sensation</term><term>Taste</term><term>Taste Perception</term><term>Young Adult</term></keywords><keywords scheme="MESH" xml:lang="fr"><term>Adulte</term><term>Adulte d'âge moyen</term><term>Anticipation psychologique</term><term>Autorapport</term><term>Femelle</term><term>Goût</term><term>Humains</term><term>Jeune adulte</term><term>Modèles psychologiques</term><term>Mâle</term><term>Perception du goût</term><term>Satisfaction personnelle</term><term>Sens moral</term><term>Sensation</term><term>Signaux</term><term>Sujet âgé</term><term>Union européenne</term><term>Études de suivi</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Past research has shown that the experience of taste can be influenced by a range of external cues, especially when they concern food's quality. The present research examined whether food's ethicality - a cue typically unrelated to quality - can also influence taste. We hypothesised that moral satisfaction with the consumption of ethical food would positively influence taste expectations, which in turn will enhance the actual taste experience. This enhanced taste experience was further hypothesised to act as a possible reward mechanism reinforcing the purchase of ethical food. The resulting ethical food → moral satisfaction → enhanced taste expectations and experience → stronger intentions to buy/willingness to pay model was validated across four studies: one large scale international survey (Study 1) and three experimental studies involving actual food consumption of different type of ethical origin - organic (Study 2), fair trade (Study 3a) and locally produced (Study 3b). Furthermore, endorsement of values relevant to the food's ethical origin moderated the effect of food's origin on moral satisfaction, suggesting that the model is primarily supported for people who endorse these values. </div></front></TEI><pubmed><MedlineCitation Status="MEDLINE" Owner="NLM"><PMID Version="1">25865666</PMID><DateCompleted><Year>2016</Year><Month>03</Month><Day>03</Day></DateCompleted><DateRevised><Year>2019</Year><Month>12</Month><Day>10</Day></DateRevised><Article PubModel="Print-Electronic"><Journal><ISSN IssnType="Electronic">1095-8304</ISSN><JournalIssue CitedMedium="Internet"><Volume>91</Volume><PubDate><Year>2015</Year><Month>Aug</Month></PubDate></JournalIssue><Title>Appetite</Title><ISOAbbreviation>Appetite</ISOAbbreviation></Journal><ArticleTitle>Savouring morality. Moral satisfaction renders food of ethical origin subjectively tastier.</ArticleTitle><Pagination><MedlinePgn>137-49</MedlinePgn></Pagination><ELocationID EIdType="doi" ValidYN="Y">10.1016/j.appet.2015.04.006</ELocationID><ELocationID EIdType="pii" ValidYN="Y">S0195-6663(15)00145-2</ELocationID><Abstract><AbstractText>Past research has shown that the experience of taste can be influenced by a range of external cues, especially when they concern food's quality. The present research examined whether food's ethicality - a cue typically unrelated to quality - can also influence taste. We hypothesised that moral satisfaction with the consumption of ethical food would positively influence taste expectations, which in turn will enhance the actual taste experience. This enhanced taste experience was further hypothesised to act as a possible reward mechanism reinforcing the purchase of ethical food. The resulting ethical food → moral satisfaction → enhanced taste expectations and experience → stronger intentions to buy/willingness to pay model was validated across four studies: one large scale international survey (Study 1) and three experimental studies involving actual food consumption of different type of ethical origin - organic (Study 2), fair trade (Study 3a) and locally produced (Study 3b). Furthermore, endorsement of values relevant to the food's ethical origin moderated the effect of food's origin on moral satisfaction, suggesting that the model is primarily supported for people who endorse these values. </AbstractText><CopyrightInformation>Copyright © 2015 Elsevier Ltd. All rights reserved.</CopyrightInformation></Abstract><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>Bratanova</LastName><ForeName>Boyka</ForeName><Initials>B</Initials><AffiliationInfo><Affiliation>Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles, Bruxelles, Belgium; Dundee Business School, Abertay University, Bell Street, Dundee, Scotland DD1 1HG, UK. Electronic address: b.bratanova@abertay.ac.uk.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Vauclair</LastName><ForeName>Christin-Melanie</ForeName><Initials>CM</Initials><AffiliationInfo><Affiliation>Instituto Universitário de Lisboa (ISCTE-IUL), Cis-IUL, Lisboa, Portugal.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Kervyn</LastName><ForeName>Nicolas</ForeName><Initials>N</Initials><AffiliationInfo><Affiliation>Center Emile Bernheim, Solvay Brussels School of Economy and Management, Université Libré de Bruxelles, Bruxelles, Belgium; Louvain School of Management, Catholic University of Louvain, Louvain-la-Neuve, Belgium.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Schumann</LastName><ForeName>Sandy</ForeName><Initials>S</Initials><AffiliationInfo><Affiliation>Centre for the Study of Intergroup Conflict, University of Oxford, Oxford, UK.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Wood</LastName><ForeName>Robert</ForeName><Initials>R</Initials><AffiliationInfo><Affiliation>Centre for Ethical Leadership, Ormond College, University of Melbourne, Melbourne, Australia.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Klein</LastName><ForeName>Olivier</ForeName><Initials>O</Initials><AffiliationInfo><Affiliation>Research Centre for Social and Intercultural Psychology, Université Libré de Bruxelles, Bruxelles, Belgium.</Affiliation></AffiliationInfo></Author></AuthorList><Language>eng</Language><PublicationTypeList><PublicationType UI="D016428">Journal Article</PublicationType><PublicationType UI="D016448">Multicenter Study</PublicationType><PublicationType UI="D013485">Research Support, Non-U.S. Gov't</PublicationType><PublicationType UI="D023361">Validation Study</PublicationType></PublicationTypeList><ArticleDate DateType="Electronic"><Year>2015</Year><Month>04</Month><Day>09</Day></ArticleDate></Article><MedlineJournalInfo><Country>England</Country><MedlineTA>Appetite</MedlineTA><NlmUniqueID>8006808</NlmUniqueID><ISSNLinking>0195-6663</ISSNLinking></MedlineJournalInfo><CitationSubset>IM</CitationSubset><MeshHeadingList><MeshHeading><DescriptorName UI="D000328" MajorTopicYN="N">Adult</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D000368" MajorTopicYN="N">Aged</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D059031" MajorTopicYN="Y">Anticipation, Psychological</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D003463" MajorTopicYN="N">Cues</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D004032" MajorTopicYN="Y">Diet</DescriptorName><QualifierName UI="Q000191" MajorTopicYN="N">economics</QualifierName><QualifierName UI="Q000208" MajorTopicYN="N">ethnology</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D005062" MajorTopicYN="N">European Union</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D005260" MajorTopicYN="N">Female</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D005500" MajorTopicYN="N">Follow-Up Studies</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D005518" MajorTopicYN="N">Food Preferences</DescriptorName><QualifierName UI="Q000208" MajorTopicYN="N">ethnology</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D005523" MajorTopicYN="Y">Food Supply</DescriptorName><QualifierName UI="Q000191" MajorTopicYN="N">economics</QualifierName><QualifierName UI="Q000941" MajorTopicYN="N">ethics</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D058870" MajorTopicYN="N">Food, Organic</DescriptorName><QualifierName UI="Q000191" MajorTopicYN="N">economics</QualifierName></MeshHeading><MeshHeading><DescriptorName UI="D006801" MajorTopicYN="N">Humans</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D008297" MajorTopicYN="N">Male</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D008875" MajorTopicYN="N">Middle Aged</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D008960" MajorTopicYN="Y">Models, Psychological</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D009014" MajorTopicYN="Y">Morals</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D010549" MajorTopicYN="Y">Personal Satisfaction</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D057566" MajorTopicYN="N">Self Report</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D012677" MajorTopicYN="N">Sensation</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D013649" MajorTopicYN="N">Taste</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D055697" MajorTopicYN="Y">Taste Perception</DescriptorName></MeshHeading><MeshHeading><DescriptorName UI="D055815" MajorTopicYN="N">Young Adult</DescriptorName></MeshHeading></MeshHeadingList><KeywordList Owner="NOTNLM"><Keyword MajorTopicYN="N">Buying intentions</Keyword><Keyword MajorTopicYN="N">Ethics</Keyword><Keyword MajorTopicYN="N">Fair trade</Keyword><Keyword MajorTopicYN="N">Morality</Keyword><Keyword MajorTopicYN="N">Organic food</Keyword><Keyword MajorTopicYN="N">Taste</Keyword></KeywordList></MedlineCitation><PubmedData><History><PubMedPubDate PubStatus="received"><Year>2014</Year><Month>02</Month><Day>03</Day></PubMedPubDate><PubMedPubDate PubStatus="revised"><Year>2014</Year><Month>11</Month><Day>21</Day></PubMedPubDate><PubMedPubDate PubStatus="accepted"><Year>2015</Year><Month>04</Month><Day>01</Day></PubMedPubDate><PubMedPubDate PubStatus="entrez"><Year>2015</Year><Month>4</Month><Day>14</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate><PubMedPubDate PubStatus="pubmed"><Year>2015</Year><Month>4</Month><Day>14</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate><PubMedPubDate PubStatus="medline"><Year>2016</Year><Month>3</Month><Day>5</Day><Hour>6</Hour><Minute>0</Minute></PubMedPubDate></History><PublicationStatus>ppublish</PublicationStatus><ArticleIdList><ArticleId IdType="pubmed">25865666</ArticleId><ArticleId IdType="pii">S0195-6663(15)00145-2</ArticleId><ArticleId IdType="doi">10.1016/j.appet.2015.04.006</ArticleId></ArticleIdList></PubmedData></pubmed><affiliations><list><country><li>Australie</li><li>Belgique</li><li>Portugal</li><li>Royaume-Uni</li></country><region><li>Angleterre</li><li>Oxfordshire</li><li>Région de Bruxelles-Capitale</li><li>Victoria (État)</li></region><settlement><li>Bruxelles</li><li>Melbourne</li><li>Oxford</li></settlement><orgName><li>Université d'Oxford</li><li>Université de Melbourne</li><li>Université libre de Bruxelles</li></orgName></list><tree><country name="Royaume-Uni"><region name="Région de Bruxelles-Capitale"><name sortKey="Bratanova, Boyka" sort="Bratanova, Boyka" uniqKey="Bratanova B" first="Boyka" last="Bratanova">Boyka Bratanova</name></region><name sortKey="Schumann, Sandy" sort="Schumann, Sandy" uniqKey="Schumann S" first="Sandy" last="Schumann">Sandy Schumann</name></country><country name="Portugal"><noRegion><name sortKey="Vauclair, Christin Melanie" sort="Vauclair, Christin Melanie" uniqKey="Vauclair C" first="Christin-Melanie" last="Vauclair">Christin-Melanie Vauclair</name></noRegion></country><country name="Belgique"><region name="Région de Bruxelles-Capitale"><name sortKey="Kervyn, Nicolas" sort="Kervyn, Nicolas" uniqKey="Kervyn N" first="Nicolas" last="Kervyn">Nicolas Kervyn</name></region><name sortKey="Klein, Olivier" sort="Klein, Olivier" uniqKey="Klein O" first="Olivier" last="Klein">Olivier Klein</name></country><country name="Australie"><region name="Victoria (État)"><name sortKey="Wood, Robert" sort="Wood, Robert" uniqKey="Wood R" first="Robert" last="Wood">Robert Wood</name></region></country></tree></affiliations></record>Pour manipuler ce document sous Unix 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