Exploring adolescent girls' identification of beauty types through consumer collages
Identifieur interne : 000770 ( Main/Exploration ); précédent : 000769; suivant : 000771Exploring adolescent girls' identification of beauty types through consumer collages
Auteurs : Mary C. Martin [États-Unis] ; Cara Okleshen Peters [États-Unis]Source :
- Journal of Fashion Marketing and Management: An International Journal [ 1361-2026 ] ; 2005-12-01.
Abstract
Purpose The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Designmethodologyapproach Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitationsimplications The findings indicate that the beauty matchup hypothesis holds among young girls. Practical implications Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired types of beauty. They may even be alienating young girls by using antiideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originalityvalue This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from attractive or pretty to unattractive or ugly, this work considers the complex, multidimensional properties of beauty.
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DOI: 10.1108/13612020510620777
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Martin</name><affiliation wicri:level="2"><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Management and Marketing, College of Business and Leadership, Fort Hays State University, Hays, Kansas</wicri:regionArea><placeName><region type="state">Kansas</region></placeName></affiliation></author><author><name sortKey="Okleshen Peters, Cara" sort="Okleshen Peters, Cara" uniqKey="Okleshen Peters C" first="Cara" last="Okleshen Peters">Cara Okleshen Peters</name><affiliation wicri:level="2"><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Management and Marketing, College of Business, Winthrop University, Rock Hill, South Carolina</wicri:regionArea><placeName><region type="state">Caroline du Sud</region></placeName></affiliation></author></analytic><monogr></monogr><series><title level="j">Journal of Fashion Marketing and Management: An International Journal</title><idno type="ISSN">1361-2026</idno><imprint><publisher>Emerald Group Publishing Limited</publisher><date type="published" when="2005-12-01">2005-12-01</date><biblScope unit="volume">9</biblScope><biblScope unit="issue">4</biblScope><biblScope unit="page" from="391">391</biblScope><biblScope unit="page" to="406">406</biblScope></imprint><idno type="ISSN">1361-2026</idno></series><idno type="istex">91551ADF39B277387880B13803A6A7A6DBDD9FEB</idno><idno type="DOI">10.1108/13612020510620777</idno><idno type="filenameID">2840090403</idno><idno type="original-pdf">2840090403.pdf</idno><idno type="href">13612020510620777.pdf</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">1361-2026</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract">Purpose The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture. Designmethodologyapproach Eighty girls ranging from seven to thirteen years old participated in a card sorting and collage construction exercise using 47 advertisements that featured models. Findings Differences were found among girls according to age. Preferred beauty types were more complex with age. Furthermore, older girls made more product and brand associations. Research limitationsimplications The findings indicate that the beauty matchup hypothesis holds among young girls. Practical implications Advertisers may be overlooking the audience of young women by neglecting to use models who represent their desired types of beauty. They may even be alienating young girls by using antiideals such as nudity and sexiness. Furthermore, advertisers must use models who convey the appropriate personality traits to create persuasive ads. Originalityvalue This study is important because it expands upon previous work that has assessed how and why young girls are affected by highly attractive models in ads. However, instead of conceptualizing physical attractiveness as a simple bipolar continuum from attractive or pretty to unattractive or ugly, this work considers the complex, multidimensional properties of beauty.</div></front></TEI><affiliations><list><country><li>États-Unis</li></country><region><li>Caroline du Sud</li><li>Kansas</li></region></list><tree><country name="États-Unis"><region name="Kansas"><name sortKey="Martin, Mary C" sort="Martin, Mary C" uniqKey="Martin M" first="Mary C." last="Martin">Mary C. Martin</name></region><name sortKey="Okleshen Peters, Cara" sort="Okleshen Peters, Cara" uniqKey="Okleshen Peters C" first="Cara" last="Okleshen Peters">Cara Okleshen Peters</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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