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The year 2000: Looking forward

Identifieur interne : 000F59 ( Main/Curation ); précédent : 000F58; suivant : 000F60

The year 2000: Looking forward

Auteurs : Richard P. Bagozzi ; Rajan Nataraajan

Source :

RBID : ISTEX:45FCC3505198D9420AEC2003F2235B268041E798

Abstract

Following up on their article in the last issue, the authors reflect and speculate upon the evolution of the discipline of marketing. In so doing, they make connections to key social and intellectual developments in the past that shape its current course and point to radical ends in view that could fundamentally change how marketers, consumers, and scholars may come to view themselves and the subject matter of marketing. © 2000 John Wiley & Sons, Inc.

Url:
DOI: 10.1002/(SICI)1520-6793(200001)17:1<1::AID-MAR1>3.0.CO;2-Y

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ISTEX:45FCC3505198D9420AEC2003F2235B268041E798

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Richard P. Bagozzi
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<mods:affiliation>The University of Michigan</mods:affiliation>
<wicri:noCountry code="no comma">The University of Michigan</wicri:noCountry>
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Rajan Nataraajan
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<mods:affiliation>Auburn University</mods:affiliation>
<wicri:noCountry code="no comma">Auburn University</wicri:noCountry>
</affiliation>

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