FOOD TUBE: COVERAGE OF FOOD SAFETY ISSUES THROUGH VIDEO
Identifieur interne : 000495 ( Main/Corpus ); précédent : 000494; suivant : 000496FOOD TUBE: COVERAGE OF FOOD SAFETY ISSUES THROUGH VIDEO
Auteurs : Emily Rhoades ; Jason D. EllisSource :
- Journal of Food Safety [ 0149-6085 ] ; 2010-02.
Abstract
ABSTRACT: Food safety in restaurants is an increasing concern among consumers. A primary population segment working in foodservice is receiving food safety information through new media channels such as video social network websites. This research used content analysis to examine the purpose and messages of food safety‐related videos posted to YouTube. A usable sample of 76 videos was identified using “food safety” in the YouTube search function. Results indicate that videos must be artfully developed to attract YouTube users while conveying a credible and educational message. Communicators must also monitor new media for competing messages being viewed by target audiences and devise strategies to counter such messages. This one‐time snapshot of how food safety was portrayed on YouTube suggests that the intended purpose of videos, whether educational or entertainment, is not as relevant as the perceived purpose and the message being received by viewers. PRACTICAL APPLICATIONS: Findings from this study inform food safety educators working with young adults about existing messages in emerging communications channels. Many youth are moving to new social networking and online resources for entertainment and education. These findings characterize food safety information youth can currently access on one such site. By knowing what complementary and competing messages exist, educators, food safety experts and communicators can more strategically develop messages for this medium, which, in turn, helps achieve their communication or educational objectives.
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DOI: 10.1111/j.1745-4565.2009.00198.x
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Ellis</name><affiliation><mods:affiliation>Agricultural JournalismUniversity of Nebraska–LincolnLincoln, NE 68583‐0709</mods:affiliation></affiliation></author></titleStmt><publicationStmt><idno type="wicri:source">ISTEX</idno><idno type="RBID">ISTEX:FFAF421A80D2D75336DEE6D33B9286417B889028</idno><date when="2010" year="2010">2010</date><idno type="doi">10.1111/j.1745-4565.2009.00198.x</idno><idno type="url">https://api.istex.fr/document/FFAF421A80D2D75336DEE6D33B9286417B889028/fulltext/pdf</idno><idno type="wicri:Area/Main/Corpus">000495</idno></publicationStmt><sourceDesc><biblStruct><analytic><title level="a" type="main" xml:lang="en">FOOD TUBE: COVERAGE OF FOOD SAFETY ISSUES THROUGH VIDEO</title><author><name sortKey="Rhoades, Emily" sort="Rhoades, Emily" uniqKey="Rhoades E" first="Emily" last="Rhoades">Emily Rhoades</name><affiliation><mods:affiliation>Agricultural CommunicationsThe Ohio State UniversityColumbus, OH 43210</mods:affiliation></affiliation></author><author><name sortKey="Ellis, Jason D" sort="Ellis, Jason D" uniqKey="Ellis J" first="Jason D." last="Ellis">Jason D. Ellis</name><affiliation><mods:affiliation>Agricultural JournalismUniversity of Nebraska–LincolnLincoln, NE 68583‐0709</mods:affiliation></affiliation></author></analytic><monogr></monogr><series><title level="j">Journal of Food Safety</title><idno type="ISSN">0149-6085</idno><idno type="eISSN">1745-4565</idno><imprint><publisher>Blackwell Publishing Inc</publisher><pubPlace>Malden, USA</pubPlace><date type="published" when="2010-02">2010-02</date><biblScope unit="volume">30</biblScope><biblScope unit="issue">1</biblScope><biblScope unit="page" from="162">162</biblScope><biblScope unit="page" to="176">176</biblScope></imprint><idno type="ISSN">0149-6085</idno></series><idno type="istex">FFAF421A80D2D75336DEE6D33B9286417B889028</idno><idno type="DOI">10.1111/j.1745-4565.2009.00198.x</idno><idno type="ArticleID">JFS198</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0149-6085</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">ABSTRACT: Food safety in restaurants is an increasing concern among consumers. A primary population segment working in foodservice is receiving food safety information through new media channels such as video social network websites. This research used content analysis to examine the purpose and messages of food safety‐related videos posted to YouTube. A usable sample of 76 videos was identified using “food safety” in the YouTube search function. Results indicate that videos must be artfully developed to attract YouTube users while conveying a credible and educational message. Communicators must also monitor new media for competing messages being viewed by target audiences and devise strategies to counter such messages. This one‐time snapshot of how food safety was portrayed on YouTube suggests that the intended purpose of videos, whether educational or entertainment, is not as relevant as the perceived purpose and the message being received by viewers. PRACTICAL APPLICATIONS: Findings from this study inform food safety educators working with young adults about existing messages in emerging communications channels. Many youth are moving to new social networking and online resources for entertainment and education. These findings characterize food safety information youth can currently access on one such site. By knowing what complementary and competing messages exist, educators, food safety experts and communicators can more strategically develop messages for this medium, which, in turn, helps achieve their communication or educational objectives.</div></front></TEI><istex><corpusName>wiley</corpusName><author><json:item><name>EMILY RHOADES</name><affiliations><json:string>Agricultural CommunicationsThe Ohio State UniversityColumbus, OH 43210</json:string></affiliations></json:item><json:item><name>JASON D. 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This one‐time snapshot of how food safety was portrayed on YouTube suggests that the intended purpose of videos, whether educational or entertainment, is not as relevant as the perceived purpose and the message being received by viewers. PRACTICAL APPLICATIONS: Findings from this study inform food safety educators working with young adults about existing messages in emerging communications channels. Many youth are moving to new social networking and online resources for entertainment and education. These findings characterize food safety information youth can currently access on one such site. 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PRACTICAL APPLICATIONS: Findings from this study inform food safety educators working with young adults about existing messages in emerging communications channels. Many youth are moving to new social networking and online resources for entertainment and education. These findings characterize food safety information youth can currently access on one such site. 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RHOADES and J.D. ELLIS</title><title type="short">FOOD SAFETY ISSUES THROUGH VIDEO</title></titleGroup><creators><creator creatorRole="author" xml:id="cr1" affiliationRef="#a1" corresponding="yes"><personName><givenNames>EMILY</givenNames><familyName>RHOADES</familyName></personName></creator><creator creatorRole="author" xml:id="cr2" affiliationRef="#a2"><personName><givenNames>JASON D.</givenNames><familyName>ELLIS</familyName></personName></creator></creators><affiliationGroup><affiliation xml:id="a1" countryCode="US"><unparsedAffiliation> Agricultural Communications
The Ohio State University
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University of Nebraska–Lincoln
Lincoln, NE 68583‐0709</unparsedAffiliation></affiliation></affiliationGroup><abstractGroup><abstract type="main" xml:lang="en"><section xml:id="abs1-1"><title type="main">ABSTRACT</title><p> <i>Food safety in restaurants is an increasing concern among consumers. A primary population segment working in foodservice is receiving food safety information through new media channels such as video social network websites. This research used content analysis to examine the purpose and messages of food safety‐related videos posted to YouTube. A usable sample of 76 videos was identified using “food safety” in the YouTube search function. Results indicate that videos must be artfully developed to attract YouTube users while conveying a credible and educational message. Communicators must also monitor new media for competing messages being viewed by target audiences and devise strategies to counter such messages. This one‐time snapshot of how food safety was portrayed on YouTube suggests that the intended purpose of videos, whether educational or entertainment, is not as relevant as the perceived purpose and the message being received by viewers.</i> </p></section><section xml:id="abs1-2"><title type="main">PRACTICAL APPLICATIONS</title><p>Findings from this study inform food safety educators working with young adults about existing messages in emerging communications channels. Many youth are moving to new social networking and online resources for entertainment and education. These findings characterize food safety information youth can currently access on one such site. By knowing what complementary and competing messages exist, educators, food safety experts and communicators can more strategically develop messages for this medium, which, in turn, helps achieve their communication or educational objectives.</p></section></abstract></abstractGroup></contentMeta></header></component></istex:document></istex:metadataXml><mods version="3.6"><titleInfo lang="en"><title>FOOD TUBE: COVERAGE OF FOOD SAFETY ISSUES THROUGH VIDEO</title></titleInfo><titleInfo type="abbreviated"><title>FOOD SAFETY ISSUES THROUGH VIDEO</title></titleInfo><titleInfo type="alternative" contentType="CDATA" lang="en"><title>FOOD TUBE: COVERAGE OF FOOD SAFETY ISSUES THROUGH VIDEO</title></titleInfo><name type="personal"><namePart type="given">EMILY</namePart><namePart type="family">RHOADES</namePart><affiliation>Agricultural CommunicationsThe Ohio State UniversityColumbus, OH 43210</affiliation><description>Correspondence: TEL: 614‐292‐4937; FAX: 614‐292‐4937; EMAIL: </description><role><roleTerm type="text">author</roleTerm></role></name><name type="personal"><namePart type="given">JASON D.</namePart><namePart type="family">ELLIS</namePart><affiliation>Agricultural JournalismUniversity of Nebraska–LincolnLincoln, NE 68583‐0709</affiliation><role><roleTerm type="text">author</roleTerm></role></name><typeOfResource>text</typeOfResource><genre type="article" displayLabel="article"></genre><originInfo><publisher>Blackwell Publishing Inc</publisher><place><placeTerm type="text">Malden, USA</placeTerm></place><dateIssued encoding="w3cdtf">2010-02</dateIssued><edition>Accepted for Publication November 22, 2008</edition><copyrightDate encoding="w3cdtf">2010</copyrightDate></originInfo><language><languageTerm type="code" authority="rfc3066">en</languageTerm><languageTerm type="code" authority="iso639-2b">eng</languageTerm></language><physicalDescription><internetMediaType>text/html</internetMediaType><extent unit="tables">4</extent><extent unit="references">36</extent><extent unit="words">5812</extent></physicalDescription><abstract lang="en">ABSTRACT: Food safety in restaurants is an increasing concern among consumers. A primary population segment working in foodservice is receiving food safety information through new media channels such as video social network websites. This research used content analysis to examine the purpose and messages of food safety‐related videos posted to YouTube. A usable sample of 76 videos was identified using “food safety” in the YouTube search function. Results indicate that videos must be artfully developed to attract YouTube users while conveying a credible and educational message. Communicators must also monitor new media for competing messages being viewed by target audiences and devise strategies to counter such messages. This one‐time snapshot of how food safety was portrayed on YouTube suggests that the intended purpose of videos, whether educational or entertainment, is not as relevant as the perceived purpose and the message being received by viewers. PRACTICAL APPLICATIONS: Findings from this study inform food safety educators working with young adults about existing messages in emerging communications channels. Many youth are moving to new social networking and online resources for entertainment and education. These findings characterize food safety information youth can currently access on one such site. By knowing what complementary and competing messages exist, educators, food safety experts and communicators can more strategically develop messages for this medium, which, in turn, helps achieve their communication or educational objectives.</abstract><relatedItem type="host"><titleInfo><title>Journal of Food Safety</title></titleInfo><genre type="Journal">journal</genre><identifier type="ISSN">0149-6085</identifier><identifier type="eISSN">1745-4565</identifier><identifier type="DOI">10.1111/(ISSN)1745-4565</identifier><identifier type="PublisherID">JFS</identifier><part><date>2010</date><detail type="volume"><caption>vol.</caption><number>30</number></detail><detail type="issue"><caption>no.</caption><number>1</number></detail><extent unit="pages"><start>162</start><end>176</end><total>15</total></extent></part></relatedItem><identifier type="istex">FFAF421A80D2D75336DEE6D33B9286417B889028</identifier><identifier type="DOI">10.1111/j.1745-4565.2009.00198.x</identifier><identifier type="ArticleID">JFS198</identifier><accessCondition type="use and reproduction" contentType="copyright">© 2010, Wiley Periodicals, Inc.</accessCondition><recordInfo><recordContentSource>WILEY</recordContentSource><recordOrigin>Blackwell Publishing Inc</recordOrigin></recordInfo></mods></metadata><serie></serie></istex></record>Pour manipuler ce document sous Unix (Dilib)
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