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Let's talk sex on the air: ReachOut launches radio campaign.

Identifieur interne : 000610 ( PubMed/Curation ); précédent : 000609; suivant : 000611

Let's talk sex on the air: ReachOut launches radio campaign.

Auteurs :

Source :

RBID : pubmed:12322659

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English descriptors


PubMed: 12322659

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pubmed:12322659

Le document en format XML

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<term>Economics</term>
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<AbstractText>This article reports on the launching of the National Radio and Public Relations Campaign to Promote Modern Methods of Contraception by the ReachOut AIDS Foundation Incorporated in the Philippines. ReachOut has tapped radio veteran Tiya Dely Magpayo as the official campaign spokesperson, thus, putting a mother's touch to a serious promotional drive to reach the far-flung areas of the country. It is noted that the project promotes the wider use of modern methods of contraception as its contribution to the Philippines Population Program goals of controlling the population rate. Since radio is the most patronized media in the country, ReachOut hopes that the radio soap opera format will attract the listeners to use contraceptives. The campaign encourages men and women of reproductive age to seek information and services regarding modern methods of contraception from health service providers in their respective areas. The Department of Health will provide the technical support to ensure that the campaign is keeping with the government's programs.</AbstractText>
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   |wiki=    Wicri/Musique
   |area=    OperaV1
   |flux=    PubMed
   |étape=   Curation
   |type=    RBID
   |clé=     pubmed:12322659
   |texte=   Let's talk sex on the air: ReachOut launches radio campaign.
}}

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