The diffusion of television in India.
Identifieur interne : 000796 ( PubMed/Corpus ); précédent : 000795; suivant : 000797The diffusion of television in India.
Auteurs : A. Singhal ; J K Doshi ; E M Rogers ; S A RahmanSource :
- Media Asia [ 0129-6612 ] ; 1988.
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PubMed: 12342307
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<record><TEI><teiHeader><fileDesc><titleStmt><title xml:lang="en">The diffusion of television in India.</title><author><name sortKey="Singhal, A" sort="Singhal, A" uniqKey="Singhal A" first="A" last="Singhal">A. Singhal</name></author><author><name sortKey="Doshi, J K" sort="Doshi, J K" uniqKey="Doshi J" first="J K" last="Doshi">J K Doshi</name></author><author><name sortKey="Rogers, E M" sort="Rogers, E M" uniqKey="Rogers E" first="E M" last="Rogers">E M Rogers</name></author><author><name sortKey="Rahman, S A" sort="Rahman, S A" uniqKey="Rahman S" first="S A" last="Rahman">S A Rahman</name></author></titleStmt><publicationStmt><idno type="wicri:source">PubMed</idno><date when="1988">1988</date><idno type="RBID">pubmed:12342307</idno><idno type="pmid">12342307</idno><idno type="wicri:Area/PubMed/Corpus">000796</idno></publicationStmt><sourceDesc><biblStruct><analytic><title xml:lang="en">The diffusion of television in India.</title><author><name sortKey="Singhal, A" sort="Singhal, A" uniqKey="Singhal A" first="A" last="Singhal">A. Singhal</name></author><author><name sortKey="Doshi, J K" sort="Doshi, J K" uniqKey="Doshi J" first="J K" last="Doshi">J K Doshi</name></author><author><name sortKey="Rogers, E M" sort="Rogers, E M" uniqKey="Rogers E" first="E M" last="Rogers">E M Rogers</name></author><author><name sortKey="Rahman, S A" sort="Rahman, S A" uniqKey="Rahman S" first="S A" last="Rahman">S A Rahman</name></author></analytic><series><title level="j">Media Asia</title><idno type="ISSN">0129-6612</idno><imprint><date when="1988" type="published">1988</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Asia</term><term>Communication</term><term>Developing Countries</term><term>Economics</term><term>Health Planning</term><term>India</term><term>Information Services</term><term>Mass Media</term><term>Organization and Administration</term><term>Public Policy</term><term>Social Planning</term><term>Television</term></keywords><keywords scheme="MESH" type="geographic" xml:lang="en"><term>Asia</term><term>India</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Communication</term><term>Developing Countries</term><term>Economics</term><term>Health Planning</term><term>Information Services</term><term>Mass Media</term><term>Organization and Administration</term><term>Public Policy</term><term>Social Planning</term><term>Television</term></keywords></textClass></profileDesc></teiHeader></TEI><pubmed><MedlineCitation Owner="PIP" Status="MEDLINE"><PMID Version="1">12342307</PMID><DateCreated><Year>1989</Year><Month>11</Month><Day>01</Day></DateCreated><DateCompleted><Year>1989</Year><Month>11</Month><Day>01</Day></DateCompleted><DateRevised><Year>2002</Year><Month>10</Month><Day>04</Day></DateRevised><Article PubModel="Print"><Journal><ISSN IssnType="Print">0129-6612</ISSN><JournalIssue CitedMedium="Print"><Volume>15</Volume><Issue>4</Issue><PubDate><Year>1988</Year></PubDate></JournalIssue><Title>Media Asia</Title><ISOAbbreviation>Media Asia</ISOAbbreviation></Journal><ArticleTitle>The diffusion of television in India.</ArticleTitle><Pagination><MedlinePgn>222-9</MedlinePgn></Pagination><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>Singhal</LastName><ForeName>A</ForeName><Initials>A</Initials></Author><Author ValidYN="Y"><LastName>Doshi</LastName><ForeName>J K</ForeName><Initials>JK</Initials></Author><Author ValidYN="Y"><LastName>Rogers</LastName><ForeName>E M</ForeName><Initials>EM</Initials></Author><Author ValidYN="Y"><LastName>Rahman</LastName><ForeName>S A</ForeName><Initials>SA</Initials></Author></AuthorList><Language>eng</Language><PublicationTypeList><PublicationType UI="D016428">Journal Article</PublicationType></PublicationTypeList></Article><MedlineJournalInfo><Country>SINGAPORE</Country><MedlineTA>Media Asia</MedlineTA><NlmUniqueID>101084502</NlmUniqueID><ISSNLinking>0129-6612</ISSNLinking></MedlineJournalInfo><CitationSubset>J</CitationSubset><MeshHeadingList><MeshHeading><DescriptorName MajorTopicYN="N" Type="Geographic" UI="D001208">Asia</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="Y" UI="D003142">Communication</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="N" UI="D003906">Developing Countries</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="N" UI="D004467">Economics</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="N" UI="D006285">Health Planning</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="N" Type="Geographic" UI="D007194">India</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="Y" UI="D007255">Information Services</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="Y" UI="D008402">Mass Media</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="N" UI="D009934">Organization and Administration</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="Y" UI="D011640">Public Policy</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="Y" UI="D012939">Social Planning</DescriptorName></MeshHeading><MeshHeading><DescriptorName MajorTopicYN="Y" UI="D013690">Television</DescriptorName></MeshHeading></MeshHeadingList><OtherID Source="PIP">056419</OtherID><OtherID Source="POP">00185668</OtherID><OtherAbstract Type="PIP" Language="eng"><AbstractText>Between 1980 and 1987, the number of television sets increased by 10 times in India. Television now reaches an audience of about 800 million, 10% of the population. 3 main reasons account for the rapid diffusion of television in India: the role of communication satellites in expanding access to television signals, the introduction and popularity of soap operas, and the increasing revenues to the national television system (Doordarshan) from commercial advertising. Hum Log, the 1st soap opera on the national network, was patterned after pro-development soap operas in Mexico and addresses social issues such as family communication, women's status, small family size, national integration, dowry, and alcoholism. The main lesson from the Hum Log experience was that indigenous soap operas can attract large audiences and substantial profits. A 1987 household survey indicated that television ownership is more common in urban areas (88% of households) than rural areas (52%) and among households with incomes above RS 1500 (75% of television owners). The commercialization of Indian television has precipitated a policy debate about television's role. Supporters of further expansion of television services cite popular will, the potential to use this medium for educational development, high advertising incomes, the ability of satellite television to penetrate rural areas, and high government expenditures for television broadcasting. On the other hand, detractors of the commercialization policy argue that television promotes consumerism, widens the gap between the urban elite and the rural poor, disregards regional sociocultural norms, and diverts funding from development programs in areas such as health and education.</AbstractText></OtherAbstract><KeywordList Owner="PIP"><Keyword MajorTopicYN="N">Asia</Keyword><Keyword MajorTopicYN="Y">Broadcast Media</Keyword><Keyword MajorTopicYN="Y">Communication</Keyword><Keyword MajorTopicYN="N">Developing Countries</Keyword><Keyword MajorTopicYN="Y">Development Planning</Keyword><Keyword MajorTopicYN="N">Economic Factors</Keyword><Keyword MajorTopicYN="Y">Iec</Keyword><Keyword MajorTopicYN="N">India</Keyword><Keyword MajorTopicYN="Y">Mass Media</Keyword><Keyword MajorTopicYN="N">Organization And Administration</Keyword><Keyword MajorTopicYN="Y">Policy</Keyword><Keyword MajorTopicYN="N">Program Activities</Keyword><Keyword MajorTopicYN="N">Programs</Keyword><Keyword MajorTopicYN="Y">Social Policy</Keyword><Keyword MajorTopicYN="Y">Southern Asia</Keyword><Keyword MajorTopicYN="Y">Television--changes</Keyword></KeywordList><GeneralNote Owner="PIP">TJ: MEDIA ASIA</GeneralNote></MedlineCitation><PubmedData><History><PubMedPubDate PubStatus="pubmed"><Year>1988</Year><Month>1</Month><Day>1</Day><Hour>0</Hour><Minute>0</Minute></PubMedPubDate><PubMedPubDate PubStatus="medline"><Year>2002</Year><Month>10</Month><Day>9</Day><Hour>4</Hour><Minute>0</Minute></PubMedPubDate><PubMedPubDate PubStatus="entrez"><Year>1988</Year><Month>1</Month><Day>1</Day><Hour>0</Hour><Minute>0</Minute></PubMedPubDate></History><PublicationStatus>ppublish</PublicationStatus><ArticleIdList><ArticleId IdType="pubmed">12342307</ArticleId></ArticleIdList></PubmedData></pubmed></record>Pour manipuler ce document sous Unix (Dilib)
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