Queer as F**k: reaching and engaging gay men in sexual health promotion through social networking sites.
Identifieur interne : 000204 ( PubMed/Checkpoint ); précédent : 000203; suivant : 000205Queer as F**k: reaching and engaging gay men in sexual health promotion through social networking sites.
Auteurs : Alisa Pedrana [Australie] ; Margaret Hellard ; Judy Gold ; Nadine Ata ; Shanton Chang ; Steve Howard ; Jason Asselin ; Olivia Ilic ; Colin Batrouney ; Mark StooveSource :
- Journal of medical Internet research ; 2013.
English descriptors
- KwdEn :
- MESH :
- geographic : Victoria.
- methods : Health Promotion.
- statistics & numerical data : Health Promotion.
- Adolescent, Adult, Homosexuality, Male, Humans, Male, Middle Aged, Pilot Projects, Reproductive Health, Social Media, Social Networking, Young Adult.
Abstract
A growing number of health promotion interventions are taking advantage of the popularity and interactivity of new social media platforms to foster and engage communities for health promotion. However, few health promotion interventions using social networking sites (SNS) have been rigorously evaluated. "Queer as F**k"(QAF) began as pilot project in 2010 to deliver sexual health promotion via short "webisodes" on SNS to gay men. Now in its fifth season, QAF is among the few published examples internationally to demonstrate the sexual health promotion potential of SNS.
DOI: 10.2196/jmir.2334
PubMed: 23391459
Affiliations:
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pubmed:23391459Le document en format XML
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uniqKey="Ata N" first="Nadine" last="Ata">Nadine Ata</name></author><author><name sortKey="Chang, Shanton" sort="Chang, Shanton" uniqKey="Chang S" first="Shanton" last="Chang">Shanton Chang</name></author><author><name sortKey="Howard, Steve" sort="Howard, Steve" uniqKey="Howard S" first="Steve" last="Howard">Steve Howard</name></author><author><name sortKey="Asselin, Jason" sort="Asselin, Jason" uniqKey="Asselin J" first="Jason" last="Asselin">Jason Asselin</name></author><author><name sortKey="Ilic, Olivia" sort="Ilic, Olivia" uniqKey="Ilic O" first="Olivia" last="Ilic">Olivia Ilic</name></author><author><name sortKey="Batrouney, Colin" sort="Batrouney, Colin" uniqKey="Batrouney C" first="Colin" last="Batrouney">Colin Batrouney</name></author><author><name sortKey="Stoove, Mark" sort="Stoove, Mark" uniqKey="Stoove M" first="Mark" last="Stoove">Mark Stoove</name></author></titleStmt><publicationStmt><idno type="wicri:source">PubMed</idno><date when="2013">2013</date><idno type="doi">10.2196/jmir.2334</idno><idno type="RBID">pubmed:23391459</idno><idno type="pmid">23391459</idno><idno type="wicri:Area/PubMed/Corpus">000245</idno><idno type="wicri:Area/PubMed/Curation">000245</idno><idno type="wicri:Area/PubMed/Checkpoint">000204</idno></publicationStmt><sourceDesc><biblStruct><analytic><title xml:lang="en">Queer as F**k: reaching and engaging gay men in sexual health promotion through social networking sites.</title><author><name sortKey="Pedrana, Alisa" sort="Pedrana, Alisa" uniqKey="Pedrana A" first="Alisa" last="Pedrana">Alisa Pedrana</name><affiliation wicri:level="1"><nlm:affiliation>Burnet Institute, Centre for Population Health, Melbourne, Australia. alisa@burnet.edu.au.</nlm:affiliation><country xml:lang="fr">Australie</country><wicri:regionArea>Burnet Institute, Centre for Population Health, Melbourne</wicri:regionArea><wicri:noRegion>Melbourne</wicri:noRegion></affiliation></author><author><name sortKey="Hellard, Margaret" sort="Hellard, Margaret" uniqKey="Hellard M" first="Margaret" last="Hellard">Margaret Hellard</name></author><author><name sortKey="Gold, Judy" sort="Gold, Judy" uniqKey="Gold J" first="Judy" last="Gold">Judy Gold</name></author><author><name sortKey="Ata, Nadine" sort="Ata, Nadine" uniqKey="Ata N" first="Nadine" last="Ata">Nadine Ata</name></author><author><name sortKey="Chang, Shanton" sort="Chang, Shanton" uniqKey="Chang S" first="Shanton" last="Chang">Shanton Chang</name></author><author><name sortKey="Howard, Steve" sort="Howard, Steve" uniqKey="Howard S" first="Steve" last="Howard">Steve Howard</name></author><author><name sortKey="Asselin, Jason" sort="Asselin, Jason" uniqKey="Asselin J" first="Jason" last="Asselin">Jason Asselin</name></author><author><name sortKey="Ilic, Olivia" sort="Ilic, Olivia" uniqKey="Ilic O" first="Olivia" last="Ilic">Olivia Ilic</name></author><author><name sortKey="Batrouney, Colin" sort="Batrouney, Colin" uniqKey="Batrouney C" first="Colin" last="Batrouney">Colin Batrouney</name></author><author><name sortKey="Stoove, Mark" sort="Stoove, Mark" uniqKey="Stoove M" first="Mark" last="Stoove">Mark Stoove</name></author></analytic><series><title level="j">Journal of medical Internet research</title><idno type="e-ISSN">1438-8871</idno><imprint><date when="2013" type="published">2013</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adolescent</term><term>Adult</term><term>Health Promotion (methods)</term><term>Health Promotion (statistics & numerical data)</term><term>Homosexuality, Male</term><term>Humans</term><term>Male</term><term>Middle Aged</term><term>Pilot Projects</term><term>Reproductive Health</term><term>Social Media</term><term>Social Networking</term><term>Victoria</term><term>Young Adult</term></keywords><keywords scheme="MESH" type="geographic" xml:lang="en"><term>Victoria</term></keywords><keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Health Promotion</term></keywords><keywords scheme="MESH" qualifier="statistics & numerical data" xml:lang="en"><term>Health Promotion</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Adolescent</term><term>Adult</term><term>Homosexuality, Male</term><term>Humans</term><term>Male</term><term>Middle Aged</term><term>Pilot Projects</term><term>Reproductive Health</term><term>Social Media</term><term>Social Networking</term><term>Young Adult</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">A growing number of health promotion interventions are taking advantage of the popularity and interactivity of new social media platforms to foster and engage communities for health promotion. However, few health promotion interventions using social networking sites (SNS) have been rigorously evaluated. "Queer as F**k"(QAF) began as pilot project in 2010 to deliver sexual health promotion via short "webisodes" on SNS to gay men. Now in its fifth season, QAF is among the few published examples internationally to demonstrate the sexual health promotion potential of SNS.</div></front></TEI><pubmed><MedlineCitation Owner="NLM" Status="MEDLINE"><PMID Version="1">23391459</PMID><DateCreated><Year>2013</Year><Month>02</Month><Day>08</Day></DateCreated><DateCompleted><Year>2013</Year><Month>09</Month><Day>06</Day></DateCompleted><DateRevised><Year>2015</Year><Month>02</Month><Day>19</Day></DateRevised><Article PubModel="Electronic"><Journal><ISSN IssnType="Electronic">1438-8871</ISSN><JournalIssue CitedMedium="Internet"><Volume>15</Volume><Issue>2</Issue><PubDate><Year>2013</Year></PubDate></JournalIssue><Title>Journal of medical Internet research</Title><ISOAbbreviation>J. Med. Internet Res.</ISOAbbreviation></Journal><ArticleTitle>Queer as F**k: reaching and engaging gay men in sexual health promotion through social networking sites.</ArticleTitle><Pagination><MedlinePgn>e25</MedlinePgn></Pagination><ELocationID EIdType="doi" ValidYN="Y">10.2196/jmir.2334</ELocationID><Abstract><AbstractText Label="BACKGROUND" NlmCategory="BACKGROUND">A growing number of health promotion interventions are taking advantage of the popularity and interactivity of new social media platforms to foster and engage communities for health promotion. However, few health promotion interventions using social networking sites (SNS) have been rigorously evaluated. "Queer as F**k"(QAF) began as pilot project in 2010 to deliver sexual health promotion via short "webisodes" on SNS to gay men. Now in its fifth season, QAF is among the few published examples internationally to demonstrate the sexual health promotion potential of SNS.</AbstractText><AbstractText Label="OBJECTIVE" NlmCategory="OBJECTIVE">The objective of this evaluation is to assess reach, interactivity, and engagement generated by QAF to inform future health interventions and evaluations using SNS.</AbstractText><AbstractText Label="METHODS" NlmCategory="METHODS">We undertook a mixed method process evaluation using an uncontrolled longitudinal study design that compared multiple measurements over time to assess changes in reach and engagement. We adapted evaluation methods from the health promotion, information systems, and creative spheres. We incorporated online usage statistics, interviews informed by user diary-scrapbooks, and user focus groups to assess intervention reach and engagement.</AbstractText><AbstractText Label="RESULTS" NlmCategory="RESULTS">During Series 1-3 (April 2010 to April 2011), 32 webisodes were posted on the QAF Facebook and YouTube pages. These webisodes attracted over 30,000 views; ranging from 124-3092 views per individual episode. By April 2011, the QAF Facebook page had 2929 predominantly male fans. Interview and focus group participants supported the balance of education and entertainment. They endorsed the narrative "soap opera" format as an effective way to deliver sexual health messages in an engaging, informative, and accessible manner that encouraged online peer discussion of sexual health and promoted community engagement.</AbstractText><AbstractText Label="CONCLUSIONS" NlmCategory="CONCLUSIONS">QAF offers a successful example of exploiting the reach, interactivity, and engagement potential of SNS; findings from this process evaluation provide a model to inform the delivery and evaluation of future health promotion interventions on SNS.</AbstractText></Abstract><AuthorList CompleteYN="Y"><Author ValidYN="Y"><LastName>Pedrana</LastName><ForeName>Alisa</ForeName><Initials>A</Initials><AffiliationInfo><Affiliation>Burnet Institute, Centre for Population Health, Melbourne, Australia. alisa@burnet.edu.au.</Affiliation></AffiliationInfo></Author><Author ValidYN="Y"><LastName>Hellard</LastName><ForeName>Margaret</ForeName><Initials>M</Initials></Author><Author ValidYN="Y"><LastName>Gold</LastName><ForeName>Judy</ForeName><Initials>J</Initials></Author><Author ValidYN="Y"><LastName>Ata</LastName><ForeName>Nadine</ForeName><Initials>N</Initials></Author><Author ValidYN="Y"><LastName>Chang</LastName><ForeName>Shanton</ForeName><Initials>S</Initials></Author><Author ValidYN="Y"><LastName>Howard</LastName><ForeName>Steve</ForeName><Initials>S</Initials></Author><Author ValidYN="Y"><LastName>Asselin</LastName><ForeName>Jason</ForeName><Initials>J</Initials></Author><Author ValidYN="Y"><LastName>Ilic</LastName><ForeName>Olivia</ForeName><Initials>O</Initials></Author><Author ValidYN="Y"><LastName>Batrouney</LastName><ForeName>Colin</ForeName><Initials>C</Initials></Author><Author ValidYN="Y"><LastName>Stoove</LastName><ForeName>Mark</ForeName><Initials>M</Initials></Author></AuthorList><Language>eng</Language><PublicationTypeList><PublicationType UI="D016428">Journal Article</PublicationType><PublicationType UI="D013485">Research Support, Non-U.S. Gov't</PublicationType></PublicationTypeList><ArticleDate DateType="Electronic"><Year>2013</Year><Month>02</Month><Day>07</Day></ArticleDate></Article><MedlineJournalInfo><Country>Canada</Country><MedlineTA>J Med Internet Res</MedlineTA><NlmUniqueID>100959882</NlmUniqueID><ISSNLinking>1438-8871</ISSNLinking></MedlineJournalInfo><CitationSubset>IM</CitationSubset><CommentsCorrectionsList><CommentsCorrections RefType="Cites"><RefSource>AIDS. 2009 Jan 2;23(1):107-15</RefSource><PMID Version="1">19050392</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Cochrane Database Syst Rev. 2008;(3):CD001230</RefSource><PMID Version="1">18646068</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>J Med Internet Res. 2009;11(2):e20</RefSource><PMID Version="1">19632973</PMID></CommentsCorrections><CommentsCorrections RefType="Cites"><RefSource>Annu Rev Public Health. 2009;30:273-92</RefSource><PMID 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IdType="pmc">PMC3636214</ArticleId></ArticleIdList></PubmedData></pubmed><affiliations><list><country><li>Australie</li></country></list><tree><noCountry><name sortKey="Asselin, Jason" sort="Asselin, Jason" uniqKey="Asselin J" first="Jason" last="Asselin">Jason Asselin</name><name sortKey="Ata, Nadine" sort="Ata, Nadine" uniqKey="Ata N" first="Nadine" last="Ata">Nadine Ata</name><name sortKey="Batrouney, Colin" sort="Batrouney, Colin" uniqKey="Batrouney C" first="Colin" last="Batrouney">Colin Batrouney</name><name sortKey="Chang, Shanton" sort="Chang, Shanton" uniqKey="Chang S" first="Shanton" last="Chang">Shanton Chang</name><name sortKey="Gold, Judy" sort="Gold, Judy" uniqKey="Gold J" first="Judy" last="Gold">Judy Gold</name><name sortKey="Hellard, Margaret" sort="Hellard, Margaret" uniqKey="Hellard M" first="Margaret" last="Hellard">Margaret Hellard</name><name sortKey="Howard, Steve" sort="Howard, Steve" uniqKey="Howard S" first="Steve" last="Howard">Steve Howard</name><name sortKey="Ilic, Olivia" sort="Ilic, Olivia" uniqKey="Ilic O" first="Olivia" last="Ilic">Olivia Ilic</name><name sortKey="Stoove, Mark" sort="Stoove, Mark" uniqKey="Stoove M" first="Mark" last="Stoove">Mark Stoove</name></noCountry><country name="Australie"><noRegion><name sortKey="Pedrana, Alisa" sort="Pedrana, Alisa" uniqKey="Pedrana A" first="Alisa" last="Pedrana">Alisa Pedrana</name></noRegion></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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