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Tobacco imagery on prime time UK television.

Identifieur interne : 000137 ( PubMed/Checkpoint ); précédent : 000136; suivant : 000138

Tobacco imagery on prime time UK television.

Auteurs : Ailsa Lyons [Royaume-Uni] ; Ann Mcneill ; John Britton

Source :

RBID : pubmed:23479113

English descriptors

Abstract

Smoking in films is a common and well documented cause of youth smoking experimentation and uptake and hence a significant health hazard. The extent of exposure of young people to tobacco imagery in television programming has to date been far less investigated. We have therefore measured the extent to which tobacco content occurs in prime time UK television, and estimated exposure of UK youth.

DOI: 10.1136/tobaccocontrol-2012-050650
PubMed: 23479113


Affiliations:


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pubmed:23479113

Le document en format XML

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<title xml:lang="en">Tobacco imagery on prime time UK television.</title>
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<name sortKey="Lyons, Ailsa" sort="Lyons, Ailsa" uniqKey="Lyons A" first="Ailsa" last="Lyons">Ailsa Lyons</name>
<affiliation wicri:level="4">
<nlm:affiliation>UK Centre for Tobacco Control Studies/Division of Epidemiology and Public Health, School of Community Health Sciences, University of Nottingham, City Hospital, Nottingham, UK.</nlm:affiliation>
<country xml:lang="fr">Royaume-Uni</country>
<wicri:regionArea>UK Centre for Tobacco Control Studies/Division of Epidemiology and Public Health, School of Community Health Sciences, University of Nottingham, City Hospital, Nottingham</wicri:regionArea>
<orgName type="university">Université de Nottingham</orgName>
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<name sortKey="Mcneill, Ann" sort="Mcneill, Ann" uniqKey="Mcneill A" first="Ann" last="Mcneill">Ann Mcneill</name>
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<name sortKey="Britton, John" sort="Britton, John" uniqKey="Britton J" first="John" last="Britton">John Britton</name>
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<term>Motion Pictures as Topic</term>
<term>Smoking</term>
<term>Television</term>
<term>Tobacco</term>
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<term>Young Adult</term>
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<term>Smoking</term>
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<div type="abstract" xml:lang="en">Smoking in films is a common and well documented cause of youth smoking experimentation and uptake and hence a significant health hazard. The extent of exposure of young people to tobacco imagery in television programming has to date been far less investigated. We have therefore measured the extent to which tobacco content occurs in prime time UK television, and estimated exposure of UK youth.</div>
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<Day>14</Day>
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<Month>May</Month>
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<Title>Tobacco control</Title>
<ISOAbbreviation>Tob Control</ISOAbbreviation>
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<ArticleTitle>Tobacco imagery on prime time UK television.</ArticleTitle>
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<AbstractText Label="BACKGROUND" NlmCategory="BACKGROUND">Smoking in films is a common and well documented cause of youth smoking experimentation and uptake and hence a significant health hazard. The extent of exposure of young people to tobacco imagery in television programming has to date been far less investigated. We have therefore measured the extent to which tobacco content occurs in prime time UK television, and estimated exposure of UK youth.</AbstractText>
<AbstractText Label="METHODS" NlmCategory="METHODS">The occurrence of tobacco, categorised as actual tobacco use, implied tobacco use, tobacco paraphernalia, other reference to tobacco, tobacco brand appearances or any of these, occurring in all prime time broadcasting on the five most popularly viewed UK television stations during 3 separate weeks in 2010 were measured by 1-minute interval coding. Youth exposure to tobacco content in the UK was estimated using media viewing figures.</AbstractText>
<AbstractText Label="FINDINGS" NlmCategory="RESULTS">Actual tobacco use, predominantly cigarette smoking, occurred in 73 of 613 (12%) programmes, particularly in feature films and reality TV. Brand appearances were rare, occurring in only 18 programmes, of which 12 were news or other factual genres, and 6 were episodes of the same British soap opera. Tobacco occurred with similar frequency before as after 21:00, the UK watershed for programmes suitable for youth. The estimated number of incidences of exposure of the audience aged less than 18 years for any tobacco, actual tobacco use and tobacco branding were 59 million, 16 million and 3 million, respectively on average per week.</AbstractText>
<AbstractText Label="CONCLUSIONS" NlmCategory="CONCLUSIONS">Television programming is a source of significant exposure of youth to tobacco imagery, before and after the watershed. Tobacco branding is particularly common in Coronation Street, a soap opera popular among youth audiences. More stringent controls on tobacco in prime time television therefore have the potential to reduce the uptake of youth smoking in the UK.</AbstractText>
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<RefSource>BMJ. 2001 Dec 15;323(7326):1394-7</RefSource>
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<RefSource>Am J Public Health. 1995 Jan;85(1):116-7</RefSource>
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<RefSource>Nicotine Tob Res. 2005 Jun;7(3):381-5</RefSource>
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