Increases in calls to the CDC national STD and AIDS Hotline following AIDS-related episodes in a soap opera
Identifieur interne : 000592 ( PascalFrancis/Curation ); précédent : 000591; suivant : 000593Increases in calls to the CDC national STD and AIDS Hotline following AIDS-related episodes in a soap opera
Auteurs : May G. Kennedy [États-Unis] ; Ann O'Leary [États-Unis] ; Vicki Beck [États-Unis] ; Katrina Pollard [États-Unis] ; Penny Simpson [États-Unis]Source :
- Journal of communication [ 0021-9916 ] ; 2004.
Descripteurs français
- Pascal (Inist)
- Wicri :
- topic : Service public, Téléphone, Industrie culturelle, Santé publique.
English descriptors
- KwdEn :
Abstract
In the United States, minority women are at risk of HIV infection and comprise a disproportionate share of daytime soap opera viewers. In August 2001, a soap opera subplot delivered HIV prevention messages to viewers and displayed the National STD and AIDS Hotline's toll-free number (800-342-243 7) after 2 episodes. On both days, the number of attempted calls to the Hotline in the 1-hour time slots during and just after the 30-minute broadcasts rose dramatically. These increases in information-seeking behavior are consistent with predictions based on social cognitive theory, the health belief model, and various models of information processing. The increases also provide support for the Education-Entertainment approach and underscore the importance of a productive partnership between public health and the entertainment industry.
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