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The Muhannad Effect: Media Panic, Melodrama, and the Arab Female Gaze

Identifieur interne : 000440 ( PascalFrancis/Curation ); précédent : 000439; suivant : 000441

The Muhannad Effect: Media Panic, Melodrama, and the Arab Female Gaze

Auteurs : Christa Salamandra [États-Unis]

Source :

RBID : Francis:12-0248110

Descripteurs français

English descriptors

Abstract

In the summer of 2008, the Saudi-owned, pan-Arab satellite television network Middle East Broadcasting Center (MBC) aired a failed Turkish soap opera, Gümüş, as the Arabized Noor, creating an overnight sensation and a media panic. Arab news media attributed a wave of domestic violence and divorce to the series' handsome lead actor, and his character's romantic deportment. This article combines content analysis of Noor, examination of online discourses surrounding the series, and interviews with its producers. It explores women's use of new media forms-satellite television and the Internet-to articulate desire and discontent, and the media panic these expressions induced among social and religious conservatives. Opposition to Noor-and to the idolization of its male lead-invokes older notions of women's potent sexual desire as a threat to the social order, and justifies their containment and control. The series' ambiguity, like that of Turkey itself, invokes binaries of East and West, Islam and secularism, tradition and modernity enabling a range of commentary on the state of Arab society in general, and sexual relations in particular. The Noor phenomenon created a forum where conflicting notions of Middle Eastern identity, sexual agency and gender relations vie for dominance.
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A11 01  1    @1 SALAMANDRA (Christa)
A14 01      @1 Lehman College, City University of New York @3 USA @Z 1 aut.
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A99       @0 45 notes
C01 01    ENG  @0 In the summer of 2008, the Saudi-owned, pan-Arab satellite television network Middle East Broadcasting Center (MBC) aired a failed Turkish soap opera, Gümüş, as the Arabized Noor, creating an overnight sensation and a media panic. Arab news media attributed a wave of domestic violence and divorce to the series' handsome lead actor, and his character's romantic deportment. This article combines content analysis of Noor, examination of online discourses surrounding the series, and interviews with its producers. It explores women's use of new media forms-satellite television and the Internet-to articulate desire and discontent, and the media panic these expressions induced among social and religious conservatives. Opposition to Noor-and to the idolization of its male lead-invokes older notions of women's potent sexual desire as a threat to the social order, and justifies their containment and control. The series' ambiguity, like that of Turkey itself, invokes binaries of East and West, Islam and secularism, tradition and modernity enabling a range of commentary on the state of Arab society in general, and sexual relations in particular. The Noor phenomenon created a forum where conflicting notions of Middle Eastern identity, sexual agency and gender relations vie for dominance.
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C03 01  S  ENG  @0 TV serial @2 NI @5 01
C03 02  S  FRE  @0 Panique @5 02
C03 02  S  ENG  @0 Panic @5 02
C03 03  N  FRE  @0 Média @5 03
C03 03  N  ENG  @0 Media @5 03
C03 04  N  FRE  @0 Mélodrame @5 04
C03 04  N  ENG  @0 Melodrama @5 04
C03 05  N  FRE  @0 Turc @2 NN @5 05
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C03 09  S  FRE  @0 Internet @2 NI @5 09
C03 09  S  ENG  @0 Internet @2 NI @5 09
C03 10  S  FRE  @0 Menace @5 10
C03 10  S  ENG  @0 Threat @5 10
C03 11  N  FRE  @0 Ordre social @5 11
C03 11  N  ENG  @0 Social order @5 11
C03 12  S  FRE  @0 Conservatisme @5 12
C03 12  S  ENG  @0 Conservatism @5 12
C03 13  N  FRE  @0 Sexualité @5 13
C03 13  N  ENG  @0 Sexuality @5 13
C03 14  N  FRE  @0 Relation @5 15
C03 14  N  ENG  @0 Relationship @5 15
C03 15  S  FRE  @0 Genre @5 16
C03 15  S  ENG  @0 Gender @5 16
C03 16  N  FRE  @0 Réception @4 INC @5 26
C03 17  N  FRE  @0 Désir féminin @4 INC @5 27
N21       @1 191

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Le document en format XML

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