Reducing Intergroup Prejudice and Conflict Using the Media : A Field Experiment in Rwanda
Identifieur interne : 000239 ( PascalFrancis/Corpus ); précédent : 000238; suivant : 000240Reducing Intergroup Prejudice and Conflict Using the Media : A Field Experiment in Rwanda
Auteurs : Elizabeth Levy PaluckSource :
- Journal of personality and social psychology [ 0022-3514 ] ; 2009.
Descripteurs français
- Pascal (Inist)
English descriptors
- KwdEn :
Abstract
Can the media reduce intergroup prejudice and conflict? Despite the high stakes of this question, understanding of the mass media's role in shaping prejudiced beliefs, norms, and behavior is limited. A yearlong field experiment in Rwanda tested the impact of a radio soap opera featuring messages about reducing intergroup prejudice, violence, and trauma in 2 fictional Rwandan communities. Compared with a control group who listened to a health radio soap opera, listeners' perceptions of social norms and their behaviors changed with respect to intermarriage, open dissent, trust, empathy, cooperation, and trauma healing. However, the radio program did little to change listeners' personal beliefs. Group discussion and emotion were implicated in the process of media influence. Taken together, the results point to an integrated model of behavioral prejudice and conflict reduction that prioritizes the communication of social norms over changes in personal beliefs.
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Format Inist (serveur)
NO : | PASCAL 09-0280464 INIST |
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ET : | Reducing Intergroup Prejudice and Conflict Using the Media : A Field Experiment in Rwanda |
AU : | LEVY PALUCK (Elizabeth) |
AF : | Harvard University/Etats-Unis (1 aut.) |
DT : | Publication en série; Niveau analytique |
SO : | Journal of personality and social psychology; ISSN 0022-3514; Coden JPSPB2; Etats-Unis; Da. 2009; Vol. 96; No. 3; Pp. 574-587; Bibl. 2 p.1/2 |
LA : | Anglais |
EA : | Can the media reduce intergroup prejudice and conflict? Despite the high stakes of this question, understanding of the mass media's role in shaping prejudiced beliefs, norms, and behavior is limited. A yearlong field experiment in Rwanda tested the impact of a radio soap opera featuring messages about reducing intergroup prejudice, violence, and trauma in 2 fictional Rwandan communities. Compared with a control group who listened to a health radio soap opera, listeners' perceptions of social norms and their behaviors changed with respect to intermarriage, open dissent, trust, empathy, cooperation, and trauma healing. However, the radio program did little to change listeners' personal beliefs. Group discussion and emotion were implicated in the process of media influence. Taken together, the results point to an integrated model of behavioral prejudice and conflict reduction that prioritizes the communication of social norms over changes in personal beliefs. |
CC : | 002A26M04 |
FD : | Relation intergroupe; Préjugé; Conflit; Etude expérimentale; Norme sociale; Mass media; Croyance; Homme |
FG : | Interaction sociale |
ED : | Intergroup relation; Préjudice; Conflict; Experimental study; Social norm; Mass media; Belief; Human |
EG : | Social interaction |
SD : | Relación intergrupo; Prejuicio; Conflicto; Estudio experimental; Norma social; Medios comunicación de masas; Creencia; Hombre |
LO : | INIST-13817.354000187327100050 |
ID : | 09-0280464 |
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Pascal:09-0280464Le document en format XML
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