Alcohol Messages in Prime-Time Television Series
Identifieur interne : 000830 ( Ncbi/Merge ); précédent : 000829; suivant : 000831Alcohol Messages in Prime-Time Television Series
Auteurs : Cristel Antonia RussellSource :
- The Journal of consumer affairs [ 0022-0078 ] ; 2009.
Abstract
Alcohol messages contained in television programming serve as sources of information about drinking. To better understand the ways embedded messages about alcohol are communicated, it is crucial to objectively monitor and analyze television alcohol depictions. This article presents a content analysis of an eight-week sample of eighteen prime-time programs. Alcohol messages were coded based on modalities of presentation, level of plot connection, and valence. The analysis reveals that mixed messages about alcohol often coexist but the ways in which they are presented differ: whereas negative messages are tied to the plot and communicated verbally, positive messages are associated with subtle visual portrayals.
Url:
DOI: 10.1111/j.1745-6606.2008.01129.x
PubMed: 21188281
PubMed Central: 3007591
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PMC:3007591Le document en format XML
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<front><div type="abstract" xml:lang="en"><p id="P1">Alcohol messages contained in television programming serve as sources of information about drinking. To better understand the ways embedded messages about alcohol are communicated, it is crucial to objectively monitor and analyze television alcohol depictions. This article presents a content analysis of an eight-week sample of eighteen prime-time programs. Alcohol messages were coded based on modalities of presentation, level of plot connection, and valence. The analysis reveals that mixed messages about alcohol often coexist but the ways in which they are presented differ: whereas negative messages are tied to the plot and communicated verbally, positive messages are associated with subtle visual portrayals.</p>
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<pmc article-type="research-article" xml:lang="EN"><pmc-comment>The publisher of this article does not allow downloading of the full text in XML form.</pmc-comment>
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<front><journal-meta><journal-id journal-id-type="nlm-journal-id">100972774</journal-id>
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<journal-id journal-id-type="nlm-ta">J Consum Aff</journal-id>
<journal-title>The Journal of consumer affairs</journal-title>
<issn pub-type="ppub">0022-0078</issn>
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<article-categories><subj-group subj-group-type="heading"><subject>Article</subject>
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<title-group><article-title>Alcohol Messages in Prime-Time Television Series</article-title>
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<contrib-group><contrib contrib-type="author"><name><surname>RUSSELL</surname>
<given-names>CRISTEL ANTONIA</given-names>
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<role>professor and research scientist</role>
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<aff id="A1">University of Auckland, Auckland, New Zealand (<email>c.russell@auckland.ac.nz</email>
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<contrib-group><contrib contrib-type="author"><name><surname>RUSSELL</surname>
<given-names>DALE W.</given-names>
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<role>associate research scientist</role>
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<aff id="A2">Pacific Institute for Research and Evaluation, Prevention Research Center, Berkeley, CA (<email>drussell@prev.org</email>
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<pub-date pub-type="nihms-submitted"><day>24</day>
<month>11</month>
<year>2010</year>
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<pub-date pub-type="ppub"><season>SPRING</season>
<year>2009</year>
</pub-date>
<pub-date pub-type="pmc-release"><day>22</day>
<month>12</month>
<year>2010</year>
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<volume>43</volume>
<issue>1</issue>
<fpage>108</fpage>
<lpage>128</lpage>
<permissions><copyright-statement>Copyright 2009 by The American Council on Consumer Interests</copyright-statement>
<copyright-year>2009</copyright-year>
</permissions>
<abstract><p id="P1">Alcohol messages contained in television programming serve as sources of information about drinking. To better understand the ways embedded messages about alcohol are communicated, it is crucial to objectively monitor and analyze television alcohol depictions. This article presents a content analysis of an eight-week sample of eighteen prime-time programs. Alcohol messages were coded based on modalities of presentation, level of plot connection, and valence. The analysis reveals that mixed messages about alcohol often coexist but the ways in which they are presented differ: whereas negative messages are tied to the plot and communicated verbally, positive messages are associated with subtle visual portrayals.</p>
</abstract>
<contract-num rid="AA1">R21 AA014897-02
||AA</contract-num>
<contract-sponsor id="AA1">National Institute on Alcohol Abuse and Alcoholism : NIAAA</contract-sponsor>
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