Exposure to the 'SIDA dans la Cité' AIDS prevention television series in Côte' d'Ivoire, sexual risk behaviour and condom use.
Identifieur interne : 000155 ( Ncbi/Checkpoint ); précédent : 000154; suivant : 000156Exposure to the 'SIDA dans la Cité' AIDS prevention television series in Côte' d'Ivoire, sexual risk behaviour and condom use.
Auteurs : D. Shapiro [États-Unis] ; D. Meekers ; B. TambasheSource :
- AIDS care [ 0954-0121 ] ; 2003.
English descriptors
- KwdEn :
- MESH :
- geographic : Cote d'Ivoire.
- methods : Health Education.
- prevention & control : HIV Infections.
- psychology : Sexual Behavior.
- utilization : Condoms.
- Adolescent, Adult, Attitude to Health, Cross-Sectional Studies, Female, Humans, Male, Mass Media, Middle Aged, Risk-Taking, Television.
Abstract
This study assesses factors associated with viewing of 'SIDA dans la Cite', a weekly television soap opera on AIDS in Côte d'Ivoire, and the relationship between 'SIDA dans la Cite' viewing, sexual risk behaviour and condom use. The study uses across-sectional survey of 2150 respondents aged 15-49 in three regions. Logistic regression analysis was used to assess the effect of'SIDA dans la Cite' exposure on condom use. The results show that 65% of the sample had seen at least one 'SIDA dans la Cite' episode. Among viewers, 27% of males and 41% of females had seen ten or more episodes. Persons who had risky sexual partners were particularly likely to watch the programme. Women who had seen ten or more episodes were 1.4 times more likely than non-viewers to have used a condom in last sex. Men who had seen ten or more episodes were 2. 7 times more likely to have used a condom. We conclude that television soap operas on AIDS, such as 'SIDA dans la Cite',can be an important tool for promoting condom use. The programme was most appealing to viewers who engaged in risky behaviour, who are the core transmitters of the virus. HIV prevention programmes that provide continuous information, through multiple media channels or through series of broadcasts, are likely to have the greatest impact on condom use.
DOI: 10.1080/0954012031000105360
PubMed: 12745401
Affiliations:
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Shapiro</name><affiliation wicri:level="4"><nlm:affiliation>Department of Economics, The Pennsylvania State University, USA.</nlm:affiliation><country xml:lang="fr">États-Unis</country><wicri:regionArea>Department of Economics, The Pennsylvania State University</wicri:regionArea><placeName><settlement type="city">University Park (Pennsylvanie)</settlement><region type="state">Pennsylvanie</region></placeName><orgName type="university">Université d'État de Pennsylvanie</orgName></affiliation></author><author><name sortKey="Meekers, D" sort="Meekers, D" uniqKey="Meekers D" first="D" last="Meekers">D. Meekers</name></author><author><name sortKey="Tambashe, B" sort="Tambashe, B" uniqKey="Tambashe B" first="B" last="Tambashe">B. Tambashe</name></author></analytic><series><title level="j">AIDS care</title><idno type="ISSN">0954-0121</idno><imprint><date when="2003" type="published">2003</date></imprint></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adolescent</term><term>Adult</term><term>Attitude to Health</term><term>Condoms (utilization)</term><term>Cote d'Ivoire</term><term>Cross-Sectional Studies</term><term>Female</term><term>HIV Infections (prevention & control)</term><term>Health Education (methods)</term><term>Humans</term><term>Male</term><term>Mass Media</term><term>Middle Aged</term><term>Risk-Taking</term><term>Sexual Behavior (psychology)</term><term>Television</term></keywords><keywords scheme="MESH" type="geographic" xml:lang="en"><term>Cote d'Ivoire</term></keywords><keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Health Education</term></keywords><keywords scheme="MESH" qualifier="prevention & control" xml:lang="en"><term>HIV Infections</term></keywords><keywords scheme="MESH" qualifier="psychology" xml:lang="en"><term>Sexual Behavior</term></keywords><keywords scheme="MESH" qualifier="utilization" xml:lang="en"><term>Condoms</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Adolescent</term><term>Adult</term><term>Attitude to Health</term><term>Cross-Sectional Studies</term><term>Female</term><term>Humans</term><term>Male</term><term>Mass Media</term><term>Middle Aged</term><term>Risk-Taking</term><term>Television</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">This study assesses factors associated with viewing of 'SIDA dans la Cite', a weekly television soap opera on AIDS in Côte d'Ivoire, and the relationship between 'SIDA dans la Cite' viewing, sexual risk behaviour and condom use. The study uses across-sectional survey of 2150 respondents aged 15-49 in three regions. Logistic regression analysis was used to assess the effect of'SIDA dans la Cite' exposure on condom use. The results show that 65% of the sample had seen at least one 'SIDA dans la Cite' episode. Among viewers, 27% of males and 41% of females had seen ten or more episodes. Persons who had risky sexual partners were particularly likely to watch the programme. Women who had seen ten or more episodes were 1.4 times more likely than non-viewers to have used a condom in last sex. Men who had seen ten or more episodes were 2. 7 times more likely to have used a condom. We conclude that television soap operas on AIDS, such as 'SIDA dans la Cite',can be an important tool for promoting condom use. The programme was most appealing to viewers who engaged in risky behaviour, who are the core transmitters of the virus. HIV prevention programmes that provide continuous information, through multiple media channels or through series of broadcasts, are likely to have the greatest impact on condom use.</div></front></TEI><affiliations><list><country><li>États-Unis</li></country><region><li>Pennsylvanie</li></region><settlement><li>University Park (Pennsylvanie)</li></settlement><orgName><li>Université d'État de Pennsylvanie</li></orgName></list><tree><noCountry><name sortKey="Meekers, D" sort="Meekers, D" uniqKey="Meekers D" first="D" last="Meekers">D. Meekers</name><name sortKey="Tambashe, B" sort="Tambashe, B" uniqKey="Tambashe B" first="B" last="Tambashe">B. Tambashe</name></noCountry><country name="États-Unis"><region name="Pennsylvanie"><name sortKey="Shapiro, D" sort="Shapiro, D" uniqKey="Shapiro D" first="D" last="Shapiro">D. Shapiro</name></region></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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