An uncommon scholar
Identifieur interne : 001194 ( Main/Exploration ); précédent : 001193; suivant : 001195An uncommon scholar
Auteurs : Editor Brian Jones Acting As Guest Editor ; Robert W. Nason [États-Unis]Source :
- Journal of Historical Research in Marketing [ 1755-750X ] ; 2009-03-20.
Abstract
Purpose The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander 19192004, a marketing scholar extraordinaire. Designmethodologyapproach In total, 28 marketing scholars who had been students, colleagues, and friends of Professor Hollander were asked to contribute to the author's personal knowledge of him. Selma Hollander his wife was interviewed. Stan Hollander's own written work was reviewed for insight into his characteristics. Findings A brief chronology of his life is provided as a framework within which his personal characteristics and relationships can be examined. The major contributors to his success as a person and scholar are first, the relationship with his wife, Selma second, the characteristics of his intellect and third, his fascination with the arts. The result was not only an uncommon scholar considered a giant in the field of marketing but also one who enabled many others through the sharing of his mind and his humor. Originalityvalue This work explores the man behind the body of scholarship and disciplinary development that is his legacy. He was an uncommon scholar.
Url:
DOI: 10.1108/17557500910941556
Affiliations:
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