Moderators of the Relationship between Implicit and Explicit Evaluation
Identifieur interne : 000190 ( Ncbi/Checkpoint ); précédent : 000189; suivant : 000191Moderators of the Relationship between Implicit and Explicit Evaluation
Auteurs : Brian A. NosekSource :
- Journal of experimental psychology. General [ 0096-3445 ] ; 2005.
Abstract
Automatic and controlled modes of evaluation sometimes provide conflicting reports of the quality of social objects. This paper presents evidence for four moderators of the relationship between automatic (implicit) and controlled (explicit) evaluations. Implicit and explicit preferences were measured for a variety of object pairs using a large sample. The average correlation was r = .36, and 52 of the 57 object pairs showed a significant positive correlation. Results of multilevel modeling analyses suggested that: (a) implicit and explicit preferences are related, (b) the relationship varies as a function of the objects assessed, and (c) at least four variables moderate the relationship – self-presentation, evaluative strength, dimensionality, and distinctiveness. The variables moderated implicit-explicit correspondence across individuals and accounted for much of the observed variation across content domains. The resulting model of the relationship between automatic and controlled evaluative processes is grounded in personal experience with the targets of evaluation.
Url:
DOI: 10.1037/0096-3445.134.4.565
PubMed: 16316292
PubMed Central: 1440676
Affiliations:
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