List of bibliographic references
Number of relevant bibliographic references: 13.
| Ident. | Authors (with country if any) | Title |
|---|
| 000056 (2005) |
Roman Pichler ; Stefan Schulze | Book Reviews: Agile Project Management: Creating Innovative Products by Jim Highsmith, and Agile Project Management with Scrum by Ken Schwaber |
| 000060 (2005) |
Preston G. Smith | Book Reviews |
| 000065 (2005) |
Ruediger Klein | Book Review: Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms by Art Weinstein |
| 000066 (2005) |
Mary C. Drotar | Book Reviews: Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan, and Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar |
| 000067 (2005) |
Paul A. Szulewski | Book Review: Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times by Michael E. McGrath |
| 000A61 (2011) |
Carla Kuesten | Sensory Marketing by Bertil Hulten, Niklas Broweus, and Marcus Van Dijk |
| 001B16 (2006) |
George Kingston | Innovation that Fits by Michael Lord, Donald DeBethizy, and Jeffrey Wager |
| 003222 (2011) |
George Castellion | The Innovation Manual: Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market by David Midgley |
| 003495 (2011) |
Mark A. Hart | Agile Product Management with Scrum: Creating Products that Customers Love by Roman Pichler |
| 004091 (2006) |
Roman Pichler | Agile Estimating and Planning by Mike Cohn |
| 004C23 (2006) |
M. Billur Akdeniz | The Design of Things to Come: How Ordinary People Create Extraordinary Products by Craig M. Vogel, Jonathan Cagan, and Peter Boatwright |
| 004D40 (2006) |
Preston G. Smith | Managing the Unknown: A New Approach to Managing High Uncertainty and Risk in Projects by Christoph H. Loch, Arnoud DeMeyer, and Michael T. Pich |
| 005428 (2006) |
Greg Githens | Managing Agile Projects by Sanjiv Augustine |
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