Will this kill that
Identifieur interne : 000768 ( Main/Exploration ); précédent : 000767; suivant : 000769Will this kill that
Auteurs : Philippe BoutiSource :
- Journal of Consumer Marketing [ 0736-3761 ] ; 1996-08-01.
English descriptors
- Teeft :
- Advertising agencies, Announcer sites, Banner advertisements, Brand ambassadors, Consumer marketing, Corporate communications, Corporate messages, Digital media, Digital revolution, Electronic billboards, Electronic bulletin boards, Electronic mail, Executive summary, Grassroots mobilization, Human interaction, Information highway, Internet, Last word, Main arguments, Marketing messages, Mass communications, Mass media, Media environment, Media relations, Michael hauben, Notre dame, Philippe bouti, Practitioner, Radical change, Traditional media, University press.
Abstract
Quotes The archdeacon contemplated the gigantic cathedral for a time in silence, then he sighed and stretched out his right hand towards the printed book lying open on his table and his left hand towards NotreDame, and he looked sadly from the book to the church Alas, he said, this will kill thatThis was the presentiment that as human ideas changed their form they would change their mode of expressionthat the book of stone, so solid and durable, would give way to the book of paper, which was more solid and durable still Victor Hugo, Notre Dame de Paris. Asks Will this kill that Will new digital media particularly Internetbased forever change the way companies communicate Points out that one billion people will be connected to the Internet by the year 2000, and argues that this will affect marketing and communications as we know them today the question is how Debates the longterm implications of this media evolution.
Url:
DOI: 10.1108/07363769610124546
Affiliations:
Links toward previous steps (curation, corpus...)
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- to stream Istex, to step Curation: 000029
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- to stream Main, to step Curation: 000768
Le document en format XML
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